7 Best Landing Page Builders for Small Businesses in 2024

Although Wix is primarily known as a website builder, you can easily use it as a landing page builder. You’ll find over 30 templates in the Landing Page category, and these can be easily customized to match your branding and suit your needs.

There are plenty of reasons to choose Wix instead of a landing page builder. Wix App Market is definitely one of them, offering a wide selection of free and paid apps you can easily integrate into your page to maximize conversions. You can embed live chat or social sharing buttons, add a countdown timer for time-sensitive offers, include a video player, and much more.

Wix offers a free plan that gives you access to most features1, but it does have some limitations. One major downside is that your free landing page will include Wix branding, which could make it look unprofessional. The good news is that the paid plans are quite affordable, and give you access to some interesting perks, like in-depth visitor stats and e-commerce on the Business plans.

Squarespace is another website builder you can use to create beautiful landing pages. Its templates are all professionally designed, with high-quality graphics and mobile-responsive layouts. There are 20+ designated launch page templates, but you can also choose a template from any other category and use the easy drag-and-drop editor to customize it however you like.

Since Squarespace offers some strong ecommerce features, it could be a great solution if you’d like to sell physical or digital products directly from your landing page. If you’re from a nonprofit organization, you can easily set up a donation page.

With Squarespace, you can create well designed, intuitive contact forms to capture leads. Another thing I like is how it integrates with MailChimp to help you grow your mailing list. You’ll also have access to in-depth analytics to help you gauge visitor behavior and conversion rates.

One thing that’s a bit disappointing is that Squarespace doesn’t offer a free plan, but it does have a 14-day free trial1 with no credit card required. Just keep in mind that to publish your page, you’ll have to pay for a plan.

Sendinblue is a digital marketing platform that lets you easily create landing pages. Its main specialty is email marketing, which you can use to drive traffic to your page. It’s also a great way to keep in touch with prospects at every stage of the customer journey.

Sendinblue’s landing page builder offers a nice variety of customizable templates, along with an immensely useful step-by-step page building tutorial.

Sendinblue does offer a free plan1, but it only gives you access to email marketing. To use the landing page builder, you’ll need to upgrade to the Premium or Enterprise plan, both of which are a bit pricey. However, if you’re looking to develop long-term customer relationships, Sendinblue’s scalability could make it a worthwhile investment.

Instapage is another dedicated landing page builder that offers some powerful marketing tools. It’s not the cheapest option out there, but it’s easy to use. It offers 200+ customizable templates sorted by industry and use case, so you can find the best design for your needs and have it launch-ready in minutes. 

One feature of Instapage that I particularly liked was the heatmap. It provides a color-coded map of your page, displaying the areas where the majority of your visitors click, hover, and scroll. Another feature I found useful was the ability to enable reCAPTCHAs on form-based pages to prevent spam and fraudulent submissions.

Instapage boasts the fastest loading pages in the industry, and there’s a 99.9% uptime guarantee, too. If you’re expecting a large number of visitors to your page, this kind of reliability could prove to be very valuable.

Instapage integrates with many of the most popular email and marketing platforms, including MailChimp, AWeber, Zapier, GetResponse, and HubSpot. Although it doesn’t offer a free plan, you can try it free for 14 days (or until you reach 2,500 unique visitors).

Unbounce is one of the most popular dedicated landing page builders available, and with good reason. It provides a user-friendly drag-and-drop interface to get your page up and running in minutes. There are over 100 conversion-focused templates in different categories, such as Webinars, Ebooks, and E-commerce.

I liked how customizing a template was easy and straightforward, especially with the built-in access to Unsplash’s massive library of 850,000+ professional, copyright-free images. You can use the A/B testing tools to experiment with different page elements (e.g., changing a header, image, or call to action) and analyze the results, to see which design produces the most conversions.

Unbounce integrates with popular tools like WordPress, Slack, Salesforce, and Zapier, along with 1000+ Customer Relationship Management (CRM) platforms, analytics tools, and email marketing platforms.

Unbounce is targeted more toward marketing agencies and large enterprises, and therefore is a bit pricier compared to other landing page builders. While it doesn’t have a free version, it does offer a 14-day free trial so you can test its full range of marketing tools.

GetResponse offers a complete suite of marketing tools, including landing pages, email marketing, webinar software, automated sales funnel generators, and A/B testing.

The drag-and-drop editor lets you build separate pages for desktop and mobile, to make sure your pages look good on any device. You can incorporate carefully-timed pop-ups to grab your visitors’ attention, keep them on the page, and encourage conversions. Another nice feature is the countdown timer – perfect for limited-time offers.

GetResponse has an ad creator that helps you start and run Facebook and Instagram campaigns leading to your landing page. This can help you quickly generate a list of leads you can convert or nurture over time. GetResponse also integrates with popular platforms like Etsy, Shopify, WooCommerce, WordPress, and more.

GetResponse doesn’t offer a free plan, but it offers a 30-day free trial along with affordable packages for small and large businesses alike.

Landingi is a dedicated landing page builder with 150+ templates on its Core plan, and another 50+ premium templates available on the Create plan. If you don’t want to use a template and you already have a design that was created for you, the Landingi team can implement it into your account for an added fee.

I really appreciated how Landingi lets you keep unlimited landing pages active on any plan, so you can create and publish as many landing pages as you’d like for your own business or for your customers.

Landingi integrates with popular email services like MailChimp, AWeber, and GetResponse. You can also track performance with its built-in A/B testing and analytics tools, and via third-party analytics platforms like Google Analytics, Kissmetrics, and Yandex Metrica. Plus, it supports live chat and callback features so you can offer top-notch support to your prospective customers.

In addition to its business plans, which are quite affordable for what you get, Landingi has agency-tier plans for marketing companies and consultants who want to offer unbranded landing page services to their clients.

While Landingi doesn’t offer a free plan, there is a 14-day free trial period with no credit card required.