Wix Announces Partnership With Google Ads

Wix has announced that it has added Google Ads to the many Google solutions it currently has integrated into its platform. This will allow Wix users to create and track Google Ad campaigns directly from their Wix platform.

With Google Ads in Wix, users can create Google Ad campaigns that are customized to their needs and set budgets, all from the Wix platform. The integration provides an efficient and easy way to create campaigns that allows for monitoring of traffic, leads and revenue generated from the campaign.

“During the ad creation process, content and keyword theme suggestions from Google Ads can help guide users to make the most appealing ad to attract people actively searching for what their business has to offer,” ensuring ads are targeting the right audience to have the highest impact.

Users will have access to reports that provide insights on the performance of the campaigns, including optimization suggestions to support improvements in future campaigns. Due to the integration between Google Ads and the Wix platform, these reports are automatically available without the need to set up any additional data flows.

“Traditionally, creating a campaign can be time-consuming, and complex,” Kobi Gamliel, Head of User Marketing at Wix, said in the official press release. “By making this process seamless and fast, users can efficiently build campaigns to generate traffic through search, which is a key tool to increase brand awareness and profitability.”

Google Ads with Wix is available to premium users with a connected domain and published site. Wix has updated its Help Centre with detailed instructions on how to use Google Ads and maximize all its features. As a bonus, users who have never previously advertised with Google Ads may also be eligible for up to $500 USD in Google Ads credit.

Wix has previously integrated many Google solutions, such as Google’s Workspace, Search Console, and Business Profile.