Wix Announces Partnership With Forter for Fraud Prevention

Top website builder Wix recently announced its partnership with Forter, a trusted provider of fraud prevention technology for e-commerce businesses and marketplaces. Wix users in selected locations already have access to Forter’s technology, with wider rollouts expected in the following months.

Omer Shatzky, head of Risk and Fintech at Wix, explains that “our partnership with Forter allows merchants to focus on growing their business instead of managing fraud or false declines.” He adds that the company is “looking forward to seeing the continued business impact our partnership drives for merchants around the world.”

The partnership makes Forter’s fraud prevention and protection technology and real-time decisions available to Wix merchants, helping them to:

• boost approval rates and customer satisfaction by reducing chargebacks with “industry-leading accuracy,” thanks to Forter’s identity-based decision technology that utilizes a vast network of online merchants
• keep fraud rates to a minimum so that Wix can handle the transaction and merchant risk more effectively

Michael Reitblat, co-founder and CEO of Forter, looks forward to the partnership with Wix. “Wix brings fast, reliable and secure digital commerce infrastructure to merchants at every stage of growth. Our shared commitment of delivering superior customer experience and driving meaningful business results made the integration an obvious choice.”

Wix has been on an innovation streak ever since its launch in 2006, solidifying its position among the best website builders on the market. In 2016, the company launched Wix ADI, the first-ever artificial intelligence solution that can create personalized websites in minutes.

Just recently, the company reinvented its SEO Dashboard and launched an AI text generator within its site editor.

Forter decisioned $300+ billion in transactions for 200,000+ merchants and industry leaders in 2022. With this partnership, Wix merchants can enjoy faster and more secure transaction processes.