IONOS Introduces AI-Powered Email Marketing Tool

IONOS, a web hosting company for small- and medium-sized businesses, has introduced an AI-supported email marketing solution to assist its customers in their digital customer acquisition.

The new service is “specifically tailored to the needs of startups, small businesses and self-employed entrepreneurs” who want to regularly engage with their customer base to provide news, offers, or promotions.

The service doesn’t require users to have previous experience in email marketing. There are more than 50 templates available, and the layouts can be easily customized through a drag-and-drop interface to better suit the campaign’s needs.

IONOS has incorporated an AI-powered solution to support the creation of newsletter content within this new service. Before sending these emails, users can preview, check, and edit content as required.

Each email campaign is monitored to assess its success and adjust future campaigns as needed. Key figures tracked via this new service include opening rates, clicks, bounce rates, and spam rates.

Users can add new addresses manually or collect them automatically through the company’s contact form on its website. IONOS protects its customer data by complying with the strict regulations set out in the European General Data Protection Regulation (GDPR).

IONOS is offering four different packages, based primarily on the number of emails sent per month, to ensure that each user pays for what they need. It’s also offering a discount for the first six months of the subscription. For example, the Email Marketing Plus plan allows up to 10,000 emails per month and costs $15/month. Currently it’s available for $5/month for the first six months.

IONOS has been increasingly incorporating AI into its platform. In May, it integrated OpenAI’s gpt-3.5-turbo into its MyWebsite Now website builder to give its users an AI text generator to accelerate the creation of website content.

IONOS is the largest hosting company in Europe. It has more than 8 million customers and hosts over 12 million domains. It has data centers in Europe and the US.