Fiverr’s Introduces AI-Backed Approach To Finding Freelancers

Freelance platform Fiverr introduced Dynamic Matching, an AI-powered tool that aims to improve talent sourcing for businesses that hire on Fiverr. Both businesses and freelancers can opt in to use Dynamic Matching to search for potential partners or to get discovered themselves. The tool is currently in beta for PRO users, and Fiverr expects to launch it officially in early 2025.

An extension of its Summer Product Launch, Dynamic Matching uses data and AI to simplify and accelerate the process of finding the right freelancers. PRO customers also have their recommended matches reviewed by human experts, ensuring greater quality and accuracy.

“As we continue to use our internal data and customer feedback to evolve and streamline the search process, AI now serves as a critical tool for our team, who will be working in tandem for the first time to provide a much more refined and accurate search experience for our customers,” VP of Product at Fiverr, Adi Margolis, said in a press release.

Dynamic Matching can help write project descriptions and invite vetted freelancers to submit proposals. Businesses can provide their own project briefs or describe what they need in a few sentences, choosing how much detail to include. Fiverr’s AI refines or generates an entire project description based on that information and then searches for freelancers with the necessary skills.

According to Fiverr, it can take as little as an hour for businesses using Dynamic Matching to start getting personalized offers from qualified freelancers. Companies can also invite additional freelancers to submit offers, even if they aren’t initially recommended by the tool.

Fiverr data shows hiring freelancers is on the rise, with 57% of executives in Finance, Marketing, Tech, and other sectors planning to increase their use of freelancers. Fiverr created the Dynamic Matching tool to help meet this growing demand, aiming to connect businesses and freelancers more efficiently and deliver better hiring outcomes for both.