ActiveCampaign Acquires Onesend

Marketing automation platform ActiveCampaign has acquired Onesend, which offers a suite of tools for franchise businesses, multi-location brands, and resellers. ActiveCampaign is currently in the process of integrating Onesend into its platform.

“The addition of Onesend into the platform will make it even simpler for complex, multi-location businesses to deliver exceptional customer experiences at scale—essential to our customers with growing businesses,” said Jason VandeBoom, Founder and CEO of Active Campaign.

“Incorporating the Onesend services into ActiveCampaign’s partner portal will provide agencies across the globe with a partner portal that can meet all of their business needs – unifying the best of both tools.”

Onesend has been part of ActiveCampaign’s partner program since 2020. The acquisition brings additional resources and support for ActiveCampaign’s customers and partners, giving users access to comprehensive solutions for managing email campaigns, content, and marketing automation in one place.

Onesend’s suite of tools include OnesendHQ, Portal Companion, and POSIFiQ. OnesendHQ is a platform that offers email and text marketing services specifically tailored for franchise and multi-location brands. These tools allow users to create and distribute email and SMS campaigns across multiple customer groups in one go.

Portal Companion expands on ActiveCampaign’s existing Partner Portal. Portal Companion will deliver more comprehensive analytics and robust account management, with granular metrics for email campaigns, plan terms, and marketing revenue. POSIFiQ is a platform that will introduce new point-of-sale integrations to the ActiveCampaign suite of tools.

Alongside these innovative solutions, ActiveCampaign has welcomed the entire Onesend team into its organization. The Onesend team members bring a combined experience of 20+ years in multi-location and franchise marketing automation, enabling ActiveCampaign to offer tailored solutions to these consumers.

As one of the leading email marketing services and marketing automation solutions, ActiveCampaign focuses on product-led growth. The Onesend acquisition marks the second time in two years that ActiveCampaign has acquired a business to introduce major product enhancements across its platform. ActiveCampaign bought transactional email service Postmark and email authentication and monitoring service DMARC Digest in May 2022.