Logogenie Review [2024]—It’s Easy, But Are The Designs Unique?

Logogenie Is Straightforward to Use, but Are the Designs Good Enough?

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Logogenie features logo design in its simplest form, giving you an easy way to customize major logo elements without dragging you down into the difficult details. Is it the best logo design tool out there? No. Is it good enough to make a logo for some websites or small businesses? Absolutely.

There’s a reason – maybe a couple of reasons – why Logogenie has created more than 500,000 logos for business owners and bloggers all around the world. First, it’s intuitive, with an easy learning curve that’s perfect if you’re a graphic design newbie like me. It also offers support in multiple languages and has a one-time payment that’s pretty affordable.

Of course, all tools like this have some limitations and quirks. I extensively tested Logogenie to uncover these quirks – and to flag the hidden features that could make it the right tool for you.

Does Logogenie Have Enough Choices to Create a Unique Logo?

I was skeptical that Logogenie would have enough options to create a logo that felt truly distinctive. But I was pleasantly surprised to find a lot of customization freedom and a huge amount of options during the creation process.

Logogenie doesn’t have an AI-powered logo generator like Wix Logo Maker1 or other big-scale logo designers. Instead, it gives you professionally designed templates to customize using an array of shapes, fonts, and icons. This gives you more options – and more chances to create the right logo for you.

More Than 1,000 Logo Templates

To start designing your logo on Logogenie, enter your company name, and then choose from more than 1,000 logo templates to customize. These templates are created by Logogenie’s internal team of graphic designers.

Most of these templates look pretty good, but they’re not much more than a simple icon and text in a cool-looking font. For extra pizzazz, sometimes there are two different colors.

Templates are sorted by industry, and there’s some background AI going on that selects an industry for you based on your company name. Website Planet is a pretty obvious name to choose an industry for. When I tried something vague (my own name), I got a pop-up asking for a couple of keywords to help narrow down the right industry.

There are 18 template categories to browse, and you can also sort and filter by font type and whether you want an icon or shape-based logo. Icons are more complex designs created by professionals and usually include multiple colors. Shape-based logos make use of geometric shapes, but with added flair.

You might be wondering how you can get a unique logo if everyone can choose from the same templates. First of all, you have several customization tools to distinguish your logo from another design with the same template. You can also purchase exclusive rights to your logo, which will remove the icon and template you used from the website so others can’t use any variation of it. (We’ll discuss this in more detail later on.)

Drag-and-Drop Customizer

Once you’ve selected your logo template, you’ll be taken to the drag-and-drop editor where you can modify colors, fonts, spacing, and more. Each element of your logo – icon, company name, and tagline, for example – will be editable separately.

You can only have one color and font per text box, so if you have dual colors like in the example above, your company name or tagline may be split into two boxes. Thanks to the grid guidelines in the background, even separate pieces will always be perfectly aligned with other elements. There isn’t a “group” function, though, so each element has to be moved individually.

Extensive Font & Color Selection

As you customize your logo, you’ll be able to choose from more than 50 fonts and literally any color you like. Hovering over a font in the menu or modifying the color in the color picker will give you a live preview of that selection. This makes it super easy to compare choices and quickly undo anything you hate, like when I unintentionally chose a font called “Sweaty.”

There’s no option to upload your own font, so you’ll have to make do with what’s available. I think the fonts lean a little too much toward the quirky end of the spectrum – you won’t find anything basic like Arial or Helvetica – but there’s still a broad range to choose from. You might find a font you’re surprised to love!

For icons with multiple colors, you can edit each piece separately to achieve the right color combination. The editor helpfully highlights the portion of the icon you’re changing.

I found it brilliant that while you can edit the colors in separate parts of the icon, there’s no way to mess up the layout by accidentally moving the yellow part a few pixels up or down and making the whole design look a bit off. This little trick means it’s very difficult to make your logo look bad.

Huge Library of Icons, Shapes, & Pictograms

While Logogenie’s templates are simple and only contain a few elements, you have the option to enhance any template with a selection of shapes, pictograms, and other icons. You can add symbols, punctuation, separation lines, and a lot more.

None of these elements are particularly unique or stunning, but it’s a good set of design basics to enhance your logo. When it comes to making something unique, the subtleties can make all the difference!

You’ll also be able to swap out the icon from your template if you decide you don’t like it. Just delete your existing icon and browse through the options in the icon sidebar. Type a keyword or two to narrow down your results.

If you end up not liking your new icon selection, you can always hit the undo button and go back to the last version.

Have Zero Graphic Design Experience? Logogenie Is Perfect for You.

Logogenie has a simple enough setup that pretty much anyone can try it. At the same time, it doesn’t seem like it’s dumbing down the logo design process. It’s a really great tool for beginners.

Since you start from a template, you can have a logo in the time it takes to type your company name. But the drag-and-drop customizer and the other features discussed below help you to get your logo just right. If you don’t like the changes, it’s super simple to revert back to your original template.

Clean, Beginner-Friendly Interface

If you’ve tried your hand at any sort of graphic design before, you may have felt overwhelmed at all of the options for creating and customizing a logo. (I know I do any time I attempt a Photoshop tutorial…)

But Logogenie distills it all down to just six buttons on a sidebar. Two of these are the “Undo” and “Redo” buttons so you can change your mind and make as many mistakes as you need to land on the perfect design.

What keeps this interface so clean is that anything you’re not currently using is hidden. If you’re changing colors on your icon, you won’t see any options for customizing text. If you’re browsing background shapes, you won’t see any of the other shape categories. This helps you stay focused and you’ll always know exactly what you’re working on.

Automatic Color Palette Saver

This is a smaller detail, but one I always appreciate when I encounter it. Whenever you choose a new color for any part of your logo, that exact shade will be saved underneath any of the color pickers in the editor. You’ll be able to make sure every piece of your logo sticks to the same colors without worrying you’ve got a slightly off shade.

No Account Necessary to Start Designing

One of the best things about Logogenie is you can land on its website and start designing your logo right away. You only have to enter your company name. (And if you want, you can skip that step and start designing with filler text.)

No signup at the start makes it possible for you to try out the tool and see if you like it before committing to paying for something or handing over your email address. It’s another way Logogenie is both accessible and approachable for anyone.

It’s a Good Thing It’s Easy, Because Logogenie Isn’t That Helpful

It’s good news that Logogenie is so easy to use because you’re not going to get much help from them. The only support option is email – you can email them directly or use the contact form. I tried both, and it took about three days to get answers to my questions about file formats, usage rights, and logo revisions.

Thankfully, I didn’t have any questions about how the logo maker actually works, so I was able to create my logo without their help. It’s an easy enough tool that you really don’t need more than the handful of video tutorials Logogenie offers.

The videos cover basic tasks like how to modify your text color and font and they’re easy to reference as you work. Since Logogenie is set up to accomplish one simple thing, there’s not much to discuss, so the videos are short and few.

I was much more frustrated by the FAQ section, which is where I expect to see detailed information on pricing and logo use. There were some basic answers, but I didn’t think they provided enough information. This made it more annoying that support took so long to respond. If you’re in any sort of hurry, you could end up waiting a long time to get the answers you need.

Reasonable Prices…Unless You Want Exclusive Rights to Your Logo

You pay Logogenie a one-time price for your logo files, with no recurring payments or monthly fees. The standard logo package is pretty reasonable and comes with JPG, PNG, PDF, and SVG file formats.

You can find a few inexpensive add-ons (though costs accumulate if you acquire them all) designed for tasks such as vector files, social network formats, and a black-and-white file. Furthermore, an additional fee is applicable should you wish to make post-purchase edits to your logo. To ensure cost savings, ensure complete satisfaction with your design before initiating the download.

Usage Rights

When you purchase your logo, you’ll be able to use it wherever you like: on your website, business cards, company t-shirts, stress balls shaped like rubber ducks – whatever you can think of. But you won’t get the copyright unless you purchase the exclusive rights, which is the most expensive add-on.

The explanation of this add-on is pretty confusing. It claims Logogenie will remove your logo from the site if you purchase this option. As far as I can tell, this means you’re buying the copyright to your specific icon, so no one can create a similar-looking logo. However, support didn’t respond to confirm this for me, so if you’re interested in this option, proceed with caution.