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Kickofflabs charges a lot and offers very little
I've been using kickofflabs for over a year now and I must say that I hate it. There are so many functions that it lacks, and the only good thing about kickofflab is its fast support.
But they won't need 24/ 7 support if they just had better software.
Their landing page designer is terrible, their mailchimp integration is terrible, even just doing a simple audience import into kickofflabs is annoying because you can't import the names at the same time.
So you need to do an email import, wait for it to process and then go into mailchimp and re-import the audience in order to assign the audience names.
And they charge you $100 per month. They are a terrible company, use viral loops instead.