Module 7: SEO Basics – Agency

A specialized SEO strategy requires regular updates based on your website’s content, purpose, and business needs. Though you can implement other strategies and measures later, we’ll start by covering the essential SEO steps before publishing. This includes ensuring your site’s links function properly, adding crucial SEO metadata to each page, and completing the WIX SEO checklist.

7.1 Internal Links: Menu

First, we want to ensure visitors can get to any page using your site’s menu.

Step 1: Go to your homepage

Step 2: Edit your header menu

• Go to the “Home” icon on your header’s menu and select “Manage Menu” on the pop-up menu.

• Select “Add Item” on the pop-up menu.

• Then, select “Main pages.” Toggle on all the pages you want to add to your menu.

Step 3: Style the menu for mobile and tablet viewing

On tablet view:

• Select the hamburger menu item and then “Edit Menu.”

• Using the inspector, change the background color to a dark gray (#161616 HEX).

• Select the vertical menu items and change the text color to white (#FFFFFF HEX).

• Scroll down to “Submenu” and set the color to white as well.
• While still on the inspector, change the option from “Regular” to “Selected” to edit the appearance of the item we’re currently on.

• Change the text color to a slight pink (#FFD1DB HEX).
• Change the submenu color to the same pink (#FFD1DB HEX).
• Click the close button in the upper-right corner – it might be difficult to see.

• Set the button’s color in “Regular” state to the same pink as before (#FFD1DB HEX).
• Change the button’s responsive behavior to “Relative width.”
• Set the button’s height and width to 30px.

The changes we applied to the hamburger menu on tablet view should also automatically apply to mobile view, so we don’t have to worry about repeating this process.

7.2 Internal Links: Buttons

Next, let’s ensure every site button leads visitors to the intended place.

Step 1: Select the first button on the homepage

• Select the chain icon on the pop-up menu to add a link to the button.
• Select “Page” then set the page to “Contact Us.”

• Then select “Done.”

Step 2: Repeat the process for other buttons on the page

Step 3: Add links to the footer’s text

• Select the “Home” text on the footer under “Navigation.”

• Highlight the text and add a link to the homepage.
• Select the “About Us” text below “Home” and repeat the process to add a link to the “About” page.
• Repeat this process for the other options on the footer. Since this is a global section, you don’t have to do this again for each page.

7.3 Metadata: SEO Titles and Meta Descriptions

Now it’s time to set the metadata up for our sites. This metadata includes mostly the HTML tags we discussed in a previous section. We want to make sure that the SEO title and SEO meta description are unique to each page. As we saw previously, we’ll want to incorporate specific keywords through the text.

Our web designer for the sample sites provided an example title, as well as their rationale behind it:

“‘Digital Marketing – Bright Lanterns’ – This title includes keywords, and since we work on projects worldwide, I will not add a location to it. I also added the business name after the dash, ‘Bright Lanterns,’ as it is a good SEO practice to include the site name in the title.”

We’re going to add a meta title to all pages. Here’s how:

Step 1: Go to your homepage first

Step 2: Open the “SEO Basics” menu

• Open the “Pages” menu on the left-hand side.
• Select the three dots icon next to the page name and then “SEO Basics” on the pop-up menu.

Step 3: Add an SEO title and meta description to the page

You will see in the box above how your website’s SEO title will appear on Google.

The meta description is also the snippet of text that will appear under your site’s title on Google.

Step 4: Repeat the same step for other pages

Remember to add something that identifies other pages to your website if it’s not obvious from the title. In this case, we’ll add the name of our business after every page on the SEO title for clarity.

7.4 Metadata: URL Slugs

Since the URL address of our site will only direct to our homepage, all other pages will include a slug after the URL to show we’re on a different section of the site.

Step 1: Open the “SEO Settings” menu for a page other than the homepage

You’ll notice that all pages outside the homepage will have an extra field to add a URL slug to the menu.

Step 2: Add a URL slug for all pages other than the homepage

7.5 Wix SEO Checklist

Wix includes a useful SEO checklist to help you optimize your site as much as possible. Once you’re done with the basics, we can jump straight into the SEO checklist to ensure we take all the necessary steps for optimizing our site.

Step 1: Open the Wix SEO menu

• Click on the hamburger menu on the top-left corner of the editor, then head to “Site” and then “SEO.”

Step 2: Start the SEO setup checklist

• Select “Start Setup” under “SEO Setup Checklist.”

• You’ll go to the checklist’s dashboard. Select “Get Started.”

Step 3: Answer the SEO questionnaire

You’ll be redirected to an SEO questionnaire. Answer the questionnaire with your business information.

Step 4: Follow the SEO setup checklist

Once you’ve answered the questionnaire, you’ll have access to a checklist of all the essential steps you need to follow to optimize your website for search engines. We won’t go over each step, since the checklist is a step-by-step list on its own, but we will see how the first one works to give you a better idea.

• Hover over an unfinished step and select the “Go for it” button.

• The step will open up with a more in-depth description of its importance and instructions on how to complete it.

Step 5: Complete the checklist on all pages

You’ll see a different series of steps for each page. Complete the checklist for each page on your site.

7.6 Connecting Your Domain

Once you’ve completed all the steps in the Wix SEO checklist, it’s time to finish it all up by actually making your website public. We’ll connect a domain and then submit our site for indexing in Google’s search console.

Step 1: On the SEO checklist, select “connect site to a custom domain”

Keep in mind that this feature is only available for paid Wix plans.

• Click on the “Go for it” button on the checklist menu.
• Select the “Connect a Domain” option.

• Add your domain name on the bar and select “Let’s Go.”

If you registered your domain name from an external registrar, you’ll see the text “[YOUR DOMAIN NAME] is taken, is it yours?” Select “Yes, I own this domain” to move on.

If you see the same message but don’t own the domain from an external registrar, it means that that particular domain name already belongs to someone else. You can try other variations of your domain or select one of the alternatives recommended by Wix.

In our case, the domain name is available, so we’ll just click on “Get It.”

Step 2: Select a premium plan if you haven’t already

When you move to register your domain, you’ll see the following page if you haven’t signed up for a premium plan.

If your goal is to publish a professional website, we recommend going for a premium plan out of the gate. A premium plan removes the Wix branding from your site, offers your domain name as a free option for a year, improves your storage space, and gives you access to site analytics.

Step 3: Connect your site to the Google Search console

Now that your site has a custom domain, and you’ve followed all the most important SEO recommendations, it’s time to connect it to the Google search console.

To do this, simply complete the final step on the Wix SEO guide and select “Connect Now.” The rest should be smooth sailing.