- Surveys sit in dashboards
- Spreadsheets buried in inboxes
- Insights never reach the teams that need them most
Customer feedback isn’t the problem. Inaction is
Most companies don’t lack customer or employee feedback. They lack the ability to act on it in time. Sonika Mehta built Zonka Feedback to fix a widespread disconnect: businesses gather feedback but fail to respond quickly or meaningfully. The result? Frustrated customers, unmotivated employees, and lost opportunities. Instead of just asking “How did we do?”, Zonka enables businesses to respond in real time. Whether it’s a complaint on an in-app form or praise from an email survey, Zonka turns every piece of feedback into a trigger — alerting teams, assigning tasks, and driving decisions.Existing tools are fragmented, passive, and stuck in the past
Companies often cobble together generic tools like Google Forms, separate analytics dashboards, and manual workflows — creating silos and delay. Others attempt building in-house solutions, which are expensive and quickly outdated. They end up just collecting data but not connecting the dots, alerting teams, or telling you what to do next. Zonka’s approach is different. It centralizes all feedback channels — from kiosks and SMS to Slack and CRMs — and connects them to automated workflows, so businesses can actually respond instead of react. A complete “Feedback to Action” engine thatmakes insights operational and measurable, and automates real-world responses: assigning tasks, triggering alerts, or routing insights to the right person instantly.Who’s Most Affected (and Why They’re Still Stuck)
SaaS companies, hospitals, hotels, and retail brands — any business that lives and dies by experience — feel this pain the most. They rely on consistent feedback to improve but often fall into the trap of manual processes, scattered tools, or outdated systems. Why haven’t they moved on? Many don’t know better solutions exist. Others worry about integration or lack the internal resources to overhaul what they have. But inaction is risky. Ignoring feedback means higher churn, low team morale, poor reviews, and missed revenue. In today’s experience economy, you either act fast — or get left behind.A better solution: build a feedback engine that drives outcomes
Zonka Feedback doesn’t just centralize and visualize feedback — it makes it operational. While competitors stop at dashboards, Zonka turns insight into action: real-time alerts, automated follow-ups, role-based views, and integrations with everyday tools like HubSpot and Intercom. No more siloed surveys or ignored NPS scores. No more waiting days (or weeks) to respond to a customer issue. The results speak for themselves:- One SaaS client using Zonka reduced churn by 28% in just three months.
- Another saw a 45% boost in Net Promoter Score (NPS) response rates after switching from static surveys to Zonka’s multi-channel system.
The Roadmap: Feedback That Thinks Ahead
Zonka’s future is predictive, intelligent, and embedded across every interaction. They’re investing in AI-powered insights, smarter sentiment analysis, and predictive tools that don’t just tell you what happened — they warn you what’s about to. Future updates include:- Role-based dashboards tailored for every department
- Voice-of-customer views for executive decision-makers
- Feedback nudges embedded directly into customer workflows
- And deeper automation to connect feedback with tools your team already uses
If you’re still using outdated tools to collect feedback without a plan to act on it, you’re not just behind — you’re at risk.
Tools like Zonka Feedback don’t help you just gather more data—They enable you to finally do something with it.
Contact Zonka to exactly how:
- LinkedIn: https://www.linkedin.com/in/sonikamehta/
- X: https://twitter.com/sonix15
