Wix vs Bluehost: Which Has the Best Tools and Features in 2025?

Both Wix and Bluehost claim to be the ideal choices for building a strong online presence. But which one actually delivers? After thoroughly testing both, Wix stands out due to its unmatched versatility and intuitive design tools. Its extensive template library, drag-and-drop functionality, and built-in app market make creating a professional website easier than ever.

But here’s the twist: while Wix leads in simplicity and website building, Bluehost offers surprising benefits for those who want to host an existing website. Its WordPress hosting plan allows you to manage your existing WordPress site with a few extra benefits, giving it a unique edge for professionals with technical skills and an interest in advanced customization.

So, if you’re wondering which platform suits your specific needs – whether you want ease of use, third-party integrations, hosting services, or customization power – read on as we explore the details of what sets Wix and Bluehost apart.

Templates

Wix Provides Hundreds of Well-Designed Templates – Bluehost Offers Zero on Most Plans

Wix has an amazing collection of over 900 templates that are thoughtfully organized by industry – whatever you need, Wix has got you covered. However, you won’t get any templates or themes through Bluehost unless you upgrade to its WordPress hosting plan. While Bluehost gives you many advanced options through WordPress, Wix keeps things beginner-friendly and makes your life easier when building a website for the first time.

One thing I like about Wix templates is how polished they look right out of the gate – they’re modern, professional, and ready to roll. Bluehost offers themes and templates on the hosting plan, but they can be hit or miss in terms of quality. Plus, Wix does a great job making sure each template feels unique, while WordPress themes can start looking pretty similar unless you pay for a premium one.

Both platforms have got you covered when it comes to advanced customization. Wix is super intuitive and easy to use, allowing you to make changes without touching any code. With Bluehost’s WordPress plan, you’ve got tons of customization power, but you might need to get your hands dirty with some plugins or coding for the fancy stuff. Both platforms will make your site look great, though Wix goes the extra mile due to being a dedicated website builder.

With Wix, you’re married to your chosen template – switching means starting fresh. Bluehost gives you more freedom if you’re willing to pay for it, letting you swap themes with some adjustments. If you want something simple with an intuitive design, go with Wix. Bluehost’s WordPress hosting plan might be a good fit if you’re tech-savvy and want flexibility.

Features and Ease of Use

Wix Is Far Easier To Use and Comes With Numerous Built-in Features

Wix makes things quick and easy with its drag-and-drop editor – just place elements where you want them. Whether you need a gallery, an FAQ section, or a subscribe button, Wix has pre-made elements that you can use to save time. As a hosting provider, Bluehost is pretty limited regarding web design features, but you get access to AI site creation tools and free WordPress migration.

Notably, Bluehost’s AI site creation tools have nothing on Wix’s suite of AI tools. You can answer a few questions to generate a well-designed site, craft compelling content, edit images, and analyze your site’s performance at the click of a button. Wix’s AI can also pull your brand’s colors from your social media accounts to ensure consistency across platforms.

All Wix plans come with a custom domain, a free domain for one year, zero Wix branding, and site analytics, while all Bluehost plans offer a three-month free trial on its professional email accounts, a 30-day money-back guarantee, DDoS protection, and 24/7 chat support. In terms of storage, this will depend on the plan you choose, but you can get from 2GB – unlimited with Wix and 10 –100GB with Bluehost.

Apps and Plugins

Wix Offers Direct Access to Hundreds of Apps

Wix has over 300 apps in its App Market, ranging from appointment schedulers to email marketing suites. One reason I love the Wix App Market is that most apps are completely free or have a free trial, making it easier for you to test its features and enhance the usability of your website.

On Bluehost’s standard hosting plans, you won’t be able to access any apps or plugins. The only way you can use plugins is via its WordPress hosting plan, giving you access to the tools you’d usually use on your WordPress site – with an extra few steps thrown in. This can benefit existing WordPress users, especially since Bluehost offers a built-in dashboard designed for WordPress hosting.

Wix has the upper hand when it comes to simplicity, acting as an all-in-one solution for beginners. On the other hand, Bluehost acts as an intermediary for anyone who needs more than traditional hosting and lacks in all areas where built-in functionality is concerned. For experienced WordPress users, this may be a sacrifice you’re willing to make – but it’s not going to cut it for first-timers.

Blogging

Wix May Not Be as Feature-Rich as WordPress but Offers More Than Bluehost

Wix makes blogging a breeze with a built-in editor that walks you through its intuitive interface. You can organize posts, change fonts, play with colors, or adjust your layout with a few clicks. This makes it perfect for bloggers who want to get started without technical skills.

Bluehost has the hosting muscle to run a blog smoothly but doesn’t provide blog editing tools like you get with Wix. You can edit your blog via WordPress if you’re looking for a feature-rich editor, customizable post formats, and advanced scheduling tools – but again, this isn’t available on its basic hosting plans.

Wix is the best option for building an aesthetically pleasing blog and publishing content quickly. Its editor is easy to use, and its interface is ideal for beginners. If hosting an existing blog is your main concern and you already know how to use WordPress, Bluehost is the stronger choice.

E-Commerce

Wix Was Built for E-commerce – Bluehost Was Built for Hosting

Wix is one of the best website builders when it comes to e-commerce tools, offering built-in features like tax calculators, shipping label generators, and even abandoned cart recovery. To start an online store with Wix, all you have to do is download its Wix Stores app and you’re well on your way to selling online.

Most of Wix’s e-commerce features come built-in from the get-go, making it an ideal choice for small businesses starting their online journeys. It lets you add products, manage inventory, and set prices without confusing you. While Wix’s free plan isn’t tailored to e-commerce businesses, you can access e-commerce features for as little as $29.00/month.

In comparison, Bluehost isn’t going to get you selling online any time soon, as all its plans are tailored to website hosting, not e-commerce. You’ll get the basics required to start an online business, like a free domain, SSL certificate, and site migration tools, but you won’t get the built-in store or order processing capabilities you get with Wix.

SEO

Choose Wix for Built-in SEO Features and Guidance

When it comes to getting your site noticed on Google, Wix makes things easy. Its integrated SEO checklist walks you through everything you need to do and lets you tweak things like your page descriptions and image text in the editor. The best part? Wix automatically handles many technical SEO processes behind the scenes, like optimizing your site for mobile devices.

Unfortunately, you won’t get any help from Bluehost with SEO – you’ll need to pay for a WordPress hosting plan to get access to plugins for this. If you’re new to SEO and need extra guidance, Wix outperforms Bluehost and its WordPress plugins. For experienced WordPress users who’ve used Yoast and All in One SEO before, you’ll find Bluehost a breeze.

Pricing

Wix Beats Bluehost by Offering a Free Plan

Wix actually has a free plan, but heads up – your site will show Wix ads and you’ll have a Wix subdomain. If you want something more professional and custom, its premium plans start at $17.00/month. These upgraded plans let you use your own domain name, give you more storage space, and unlock some pretty nifty features. It’s particularly great if you want everything bundled together in an easy-to-use package.

Bluehost starts pretty budget-friendly at about $2.95/month if you share server space with others. It offers more advanced options, like specialized WordPress or VPS hosting, if you need more power. While it doesn’t have a free plan like Wix, you can get your money back within 30 days if it’s not working for you.

Here’s What You Get if You Pay

On Wix’s cheapest plan (Light), you can use its website builder and editor, app market, and SEO tools to grow your business. However, you won’t be able to process payments unless you upgrade to its Core plan for $29.00/month.

I’d say Wix’s Core plan offers the most value. It includes 50GB of storage, the ability to sell products and services via social media platforms and marketplaces like Amazon, and a complete e-commerce platform with a 50,000-product catalog.

In comparison, Bluehost’s cheapest plan (Basic Hosting) offers zero of the previously mentioned features for $2.95/month. You get 10GB of storage, 24/7 customer care, a free one-year domain, and a site migration tool. However, I noticed that several of Bluehost’s “free” features would usually come for free anyway – suggesting that Bluehost is attempting to make its plans seem more valuable than they really are.

To help you make more of an informed decision, I’ve compared Wix and Bluehost’s entry-level plans in the table below:

Customer Support

Get an Instant Response via Live Chat

Both Wix and Bluehost fare well regarding customer support, offering 24/7 live chats, phone support, and in-depth knowledge bases. However, there are a few key differences.

Wix offers priority support to customers on its higher-tiered plans, support in multiple languages, a callback service, and focused website-building support. I found contacting its support team quick and easy. All I had to do was sign into my account and click on its live chat feature to get my questions answered.

Bluehost focuses on hosting-related issues and cannot provide the support you need if you decide to build your own website. However, a customer support agent responded in under five minutes and recommended the best plan for my needs.

Overall, both Wix and Bluehost offer excellent customer support, and I’m more than happy with the service I received. For beginners looking to build a website, Wix’s customer support trumps Bluehost by giving you access to videos and tutorials on topics you won’t get from a hosting provider. For example, Wix provides in-depth guides and video tutorials built into its editor to ensure you don’t have to contact its team to use its features.

Here’s How Wix and Bluehost Compare in 2025

After comparing Wix and Bluehost, I found that Wix is the clear winner for most users. Its all-in-one platform makes it easy to build a beautiful website. With a free plan that allows you to test out all its features without spending a dime, Wix outperforms Bluehost in most categories.

As a hosting provider, Bluehost is better suited to users with an existing site or those using WordPress. It has features like increased storage and security tools but isn’t suitable for website building unless you upgrade to its WordPress hosting plan.

Overall, Wix is the all-in-one solution for anyone wanting to build a website. It offers an abundance of features at an affordable price, plus hundreds of free apps that can enhance your site’s SEO and marketing capabilities.

FAQ

Is Bluehost better than Wix?

Bluehost is better for users who already have a website and need reliable hosting, especially if the current website was made using WordPress. For beginners wanting to build a website, Wix is the best choice as it offers an all-in-one solution for building and managing your site.

Which is easier to use, Wix or Bluehost?

Wix is far easier to use than Bluehost as it’s tailored to beginners. Its drag-and-drop interface, intuitive dashboard, and in-depth checklists let you build a website quickly without making mistakes. Bluehost is designed for WordPress users with technical skills who like to get their hands dirty with advanced customization.

Can I use Wix for free?

Yes, Wix allows you to use all its features without upgrading to a premium plan. However, you’ll need to upgrade to a premium plan to get a custom domain, remove Wix branding, and process payments via a payment gateway. Nonetheless, Wix is the perfect choice for first-time website builders who need to test it before buying.

Can I use Bluehost for free?

No – unlike Wix, Bluehost doesn’t have a free plan. However, it offers affordable hosting options and a 30-day money-back guarantee. It won’t give you the same features and benefits as Wix, but it can be a good option for existing WordPress users.

If you’re a beginner and want to use Wix to build your first website, check out our step-by-step guide on how to build a website in 2025.