Wix Logo Maker Review – Is It Really Worth the Cost? [2024]

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Wix Will Give You Decent Logos If… You Put the Time In

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Wix Logo Maker is developed by Wix, the same company known for its user-friendly, drag-and-drop website builder. The logo maker supports all the languages available on the Wix platform including:

In theory, the actual logo maker should support all of these languages. I tried out some Traditional Chinese characters to give it a go, and it seemed to work. Once you’ve got a logo in the language of your choice, you can download the files, get business cards printed, or go with Wix’s main product, and get a DIY website to go with that new logo.

Pricing is package-based. Pay once, get your logo files. If you want to make changes after that, you’ll need to pay again. The question is, of course, if you’ll want to pay up the first time. Can Wix Logo Maker deliver the logo you need? Let’s find out.

As part of my quest to find the best new logo for Website Planet, I tested over a dozen logo design services. Can Wix Logo Maker deliver the logo you need? Let’s find out.

Wix Logo Designer Offers a Strong Set of Features

Wix Logo Maker gets the job done, even though its feature set lacks some things I’d really like to see in these DIY logo tools. But then again, if it had them, it would be more like a pro-level graphics app, and then what’s the point of having these simpler logo makers?

It’s got a step-by-step Wizard that carefully explains everything for you and uses AI to generate logo designs based on questions you answer at the beginning of the process. This Wizard allows you to make logos that can be as simple as your company name with fancy lettering, or as complex as a logo with an icon, a tagline, a background shape, etc.

The AI can keep generating logos until you’re happy. Of course, the logos generated will get less and less relevant to the answers you provided earlier, as these algorithms tend to show the best and “most relevant” options first.

The generated logos looked great for the most part. Although some weren’t too relevant to my answers, a few were spot on

Fortunately, you don’t have to leave everything to the algorithm. You can choose, for example, exactly which icon you want from its library of icons, and all logos generated will be updated to reflect your choice. Once you’ve got a logo that looks good, you can customize it further. Frankly, it’s the logo editing/customization features that make Wix Logo Maker worth using(more on that later).

There is no practical limit on the website name or tagline. As usual, this is both a blessing and potentially a problem, if you’re silly like me.

I will never get tired of screenshots like this.

Between the randomness of the algorithm, and the detail of the customization features, you can absolutely use this to create a unique logo.

When that fairly unique logo is ready, the Standard plan will allow you to download it as a PNG, with a couple of extra variants including grayscale, and transparent backgrounds. The Advanced plan offers all of the same logo files in PNG, the same variants in SVG (an infinitely scalable image format), and quite a few extras, like images sized for use on social media networks.

You Can Get a Free Sample

It’s a small feature – and a very small image when you download it – but most other logo generators I’ve reviewed don’t have one at all. Some of the other options have social media sharing features for logos you haven’t bought yet, but sometimes you’d rather not show your work-in-progress to the entire world. In this case, a small logo file that you can send around via email works better.

Besides, it’s just big enough that it looks okay as a YouTube logo, and it would also look fine as your profile picture on most social media platforms.

Wix Has Strong Customization Options

You can change your icon any time before you actually buy the logo, and there’s a wide variety of typefaces to choose from. Every element can be dragged, dropped, resized, rotated, and otherwise altered in simple ways.

Depending on how the user’s screen is calibrated, and/or how old it is, the icon might completely disappear.

You can choose your colors individually, or use the color palettes provided and let Wix handle colors for you. I would actually recommend using color palettes as more of a starting point, though, as some of them don’t have enough contrast, making the icon hard to see against the background color.

There’s Strong Integration with Other Wix Services

Wix is primarily a drag-and-drop website builder, so its logo design service can, of course, be packaged with its website products. It should be noted that it’s also got SEO and marketing services, so if you really like Wix, it can be your one-stop-shop for web, design, and marketing services.

You Can Have a Professional Designer Work on Your Logo

Incidentally, you can also hire professional designers to do everything for you, including logo design. You can hire a professional to just refine a logo that you made yourself, or if you go to the main Wix website, you can hire someone to design a logo from scratch.

Using Wix Logo Maker Couldn’t Be Easier

Wix has been in the “make design easy for people who don’t know anything about design” business for a long time now and it has a pretty good system. The design is simple, clean, intuitive, and has good instructions.

And most importantly, it has an Undo button for just about everything except actually buying your logo. Most DIY logo tools don’t offer refunds, so that’s fair.

My Experience With Wix Logo Maker

Overall, I was not disappointed. I followed the instructions and used the logo editor until I was more or less happy. And then, the server running the logo maker app threw a little tantrum.

I haven’t taken away any points from this part of the review over the server tantrum for two reasons:

1. I’ve been using computers long enough to know that bad things happen, usually when you’re trying to show off what your technology can do. Computers are stubborn, frustrating, and often contrary creatures. Like my cats.
2. I’ve previously used Wix Logo Maker with no real problems, so I can’t claim that server outages are an ongoing issue. As far as I know, this is a one-time thing. Your mileage may vary.

This section of the review will drop a point because I was disappointed in many of the pre-made color palettes, and many of the generated logos were decidedly lackluster. If you don’t already know what you want from your logo, you may spend a lot of time in the editor figuring that out. Again, the editor is the best part of the whole product, so it’s not that bad.

Ultimately, I got a logo I was pretty happy with:

You Can Save Your Projects Before You Buy

And here I address what I think is the single most important feature for these services, as I do in every review. Websites that let you think about your purchase, and come back to it later are good. Websites that try to get you to “just buy it already” are to be treated with suspicion.

You Can Duplicate Logos You’ve Made

This is a small, but useful feature. Do you have a work-in-progress logo that you like, but want to try something different with it? Just make a quick copy, and experiment in a new browser tab. This sort of small quality of life feature makes me happy every time.

Logo Files Come with Useful Information

Speaking of small quality-of-life features, here’s one you may have already seen in the video, but I wanted to address it again, here: the miniature brand guide that comes with your logo files. It’s simple stuff, just hex values for your chosen colors, and the name of the typefaces you chose – but it’s helps to have that information all in one place.

All in all, designing your logo should be simple, even if you’ve never done it before. Well, if you’ve never done it before, there will be a learning curve, but that’s always the case. It’s like I said above: just read all the instructions you see, keep clicking, and you’ll be fine.

The wizard, and indeed the whole process, is just that simple. Well, I do wish that maybe the wizard asked more questions because as previously mentioned, the results can be a bit lackluster at the beginning. But once you’ve chosen a base logo to work with, the editor is just great.

You do have to sign up for a Wix account to try it all out, but just trying out the editor and designing your logo is free, so there’s nothing to lose but some of your time.

Wix’s Customer Support Is Pretty Good

Most of Wix’s help is to be found in its Help Center (you might have guessed), including information on how to contact them. The knowledge base covers all of the basics of the logo maker and every other service it has. It has a ticket system which runs on email, and a phone support system.

Overall, my requests were handled fairly promptly, and my questions were answered.

There’s also a blog full of design-related stuff. It won’t help you technically, but if you’re looking for design inspiration, this is the place to go.

Wix Logo Design Ticket Support

Now my first experience with the ticket system was a little slow, but that’s probably because of the server problems I mentioned above. I specifically asked about the 500 Error, and when I might expect to be able to download my logo files.

I wasn’t too happy with the answer. Let me explain: before I submitted my ticket, I was asked to provide a screenshot if I could (I did), and the URL of the page the error happened on. Since the error seemed to be affecting the entire Logo Maker app (but not the Logo Maker promotional site), I told them as much. Well, perhaps I didn’t make it as clear as I could have.

Here’s what they said:

Now I understand they want more information, but they asked me a few questions that were (I thought) plainly answered in my first email. It was late, I was tired. I went to sleep and the problem was mostly resolved by the morning.

I am happy to report that my next ticket, wherein I asked them if it was possible to hire a designer to customize your logo, was answered properly. (I hadn’t yet seen the bit in the Logo Maker app where that service is offered.)

Wix Logo Design Phone Support

Interestingly, you don’t call them, they call you. Basically, you just leave them your phone number (be sure to pick the right country/region, and put in your area code). I did this and received a call in less than a minute.

I asked them if I could upload my own icons to the logo maker. As I suspected, the answer was “no.”

By the way, I received an email with a link to a “call satisfaction survey” even before the phone call concluded. I can’t determine whether that’s efficient or presumptuous.

Wix’s Pricing Plans Are Simple Enough and Very Affordable

As I mentioned earlier, with the Standard plan, you receive medium-sized PNG files of your logo. The Advanced plan includes the scalable image format, the mini brand guide, and images sized for social media platforms. The website may try to persuade you to buy additional Wix services, but the logos themselves are quite affordable.

Accepted payment methods include Visa, Mastercard, Discover, and American Express.

As previously mentioned, there is a free sample logo, but you’re not supposed to use it commercially. There is no cheaper plan for non-commercial use. There are no refunds, so make sure you actually have the logo you want. If you want revisions after you’ve bought your logo, you’ll basically have to pay for a new one.

Both payment plans give you complete commercial rights. I didn’t receive a clear answer about the copyright when I was on the phone, but the information source states you can apply for a trademark. I’m not a lawyer, but if you’re able to apply for a trademark, it likely indicates you already possess your logo.