Since 2008, WishList Member has been a trailblazer in the WordPress membership space, empowering creators and educators to protect, manage, and monetize their content with ease.
In this interview with
Website Planet, founder Blair Williams discusses how WishList Member’s flexible membership features and seamless integrations allow users to build dynamic online communities and courses without needing coding expertise. Now under the Caseproof umbrella, WishList Member continues to innovate with CourseCure LMS integration, gamification options, and new powerful integrations to enhance user experience.
With a commitment to user success, WishList Member remains a trusted tool for online entrepreneurs.
Introduce WishList Member to our audience.
WishList Member is one of the most powerful and flexible WordPress membership and LMS plugins out there. Since its launch in 2008, it’s been a true pioneer in the WordPress membership space.
We help creators and online educators protect and monetize their valuable content while giving their members a seamless experience.
What sets WishList Member apart is its flexibility, robust features, and our team’s genuine commitment to our customers’ success. We go above and beyond to ensure that WishList Member users have the tools they need to succeed – and the confidence to use them – even if they have no coding experience.
Share the narrative of your company: What inspired the concept, and how has it progressed to date?
Back when WishList Member was first created, there was truly no other plugin like it. The founders, Stu McLaren and Tracy Childers identified a need to help online businesses protect their content and easily manage memberships.
They wanted to build a solution that made it simple for creators to get paid for their work while giving members a great experience.
I personally have a long history with WishList Member – it was actually the first membership plugin I ever used, and it actually inspired me to get deeper into the WordPress space.
As the founder of MemberPress, I’ve long admired WishList Member for its staying power and commitment to innovation.
But what really made the company stand out was the ethos of the team – a team with genuine affection for the product and each other, and a real belief in their mission to help online entrepreneurs.
It’s this ethos that has helped WishList Member establish and maintain a great reputation and trust amongst its users.
Since bringing WishList Member under the Caseproof umbrella last year, we’ve integrated its CourseCure LMS directly into the plugin. Now users can build, manage, and monetize both memberships and online courses from one powerful system.
We’ve also added more powerful integrations including Zoom, Campaign Refinery, and Easy Affiliate, and added social login functionality to improve user experience.
The legacy of WishList Member continues, and we’re constantly evolving the product to meet the needs of today’s creators.
Could you outline the services you provide?
With WishList Member, we offer an all-in-one solution for managing memberships, protecting content, and delivering online courses.
Our services include:
- Flexible membership management: You can create unlimited membership levels, set flexible pricing structures, and drip content to members on your own schedule.
- Content protection: We provide fine-grained access controls so you can decide exactly who gets to see your content and when.
- Course creation and management: With CourseCure now fully integrated, you can build dynamic online courses with features like progress tracking, quizzes, and course previews.
- Built-in gamification: WishList Member includes a points and badges system to boost member engagement, making it one of the only membership plugins with gamification baked in.
- Seamless integrations: We integrate with all the major e-commerce gateways, email marketing platforms, and third-party tools to streamline your business.
What is the overarching mission of WishList Member?
At its core, WishList Member’s mission has always been to help creators and businesses thrive by giving them the tools to easily protect and monetize their content.
We want to empower online entrepreneurs by providing a powerful, easy-to-use solution that doesn’t require a technical background.
What distinguishes you from other companies in the same domain?
What really sets WishList Member apart is its longevity, flexibility, and user-focused design. WishList Member has been in the game for over 15 years, and throughout that time, we’ve listened to our users and continually enhanced the product based on their feedback.
We also stand out for our gamification features. To date, no other WordPress membership plugin includes such a powerful built-in points and badges system. It opens the possibilities wide for engagement and retention.
Also, as part of the Caseproof family, WishList Member benefits from the expertise and resources of a larger ecosystem that includes other successful WordPress solutions like MemberPress and MemberMouse. This ensures we’re always innovating and providing the best possible tools for our users.
What is your vision for the future of your industry?
The digital content and membership space is evolving faster than ever, and I’m excited about the new opportunities this brings for creators.
As more businesses move online, people are increasingly willing to pay for exclusive, high-quality content. I see the future centered around building deeper, more engaging communities, which is why features like gamification are becoming crucial.
We’re already seeing a growing demand for all-in-one solutions that let creators do more than just manage subscriptions – they want tools that help deliver interactive, meaningful learning experiences, and build powerful communities.
That’s why we’re constantly improving WishList Member, ensuring it remains a go-to platform for creators who need flexibility, power, and ease of use.
We’re committed to staying ahead of the curve, providing cutting-edge tools that help our users grow and manage their businesses while maintaining the trust that has been key to our continued success.
Find out more at:
www.wishlistmember.com
