In an interview with
Website Planet, Joost Nennie from White Label Agency shares how the company, founded in 2013, has been empowering digital agencies by offering specialized WordPress development, design, and maintenance services.
With a team based in Ukraine, they provide a seamless, reliable solution for agencies to scale without the hassle of managing their own staff. Focused on being true partners, White Label Agency ensures flexibility and scalability for agencies to grow.
Their commitment to clear communication and delivering on promises makes them a trusted choice in the web development space.
Please present White Label Agency to our audience
White Label Agency helps digital agencies by providing web development, design, and maintenance. Founded in 2013, we’ve been specializing in WordPress since the start. We work behind the scenes so that agencies can focus on growing their business without having to worry about scaling up their staff. We provide them the flexibility to scale up or down if necessary.
Please describe the story behind the company: What sparked the idea, and how has it evolved so far?
It started with the general idea of having the production team based out of Ukraine since our CEO had connections there already. High-level English speakers communicate on a daily basis with their partners. We wanted to provide agencies with a reliable way to scale with the ease of having everything in one place and not having the headaches of finding new employees. We started with WordPress development, but have expanded that over the years by adding a new service or new setup around every 2 or 3 years. In this, we are trying to become as complete of a vendor for our agency partners as possible.
What services do you offer?
Our services include WordPress development, web design, and ongoing website maintenance. Both our development and design are offered on a per-project basis or as a dedicated resource. We also provide WaaS (Website as a Service), offering fully managed WordPress websites on a subscription model, which includes design, development, maintenance, and hosting.
What is the mission of White Label Agency?
We’re here to help digital agencies grow by providing them with remote WordPress professionals who seamlessly extend their teams. We earn our client’s trust by following through on what we promise, always looking for ways to improve, and keeping our communication clear and prompt. We believe in teamwork, not just among ourselves, but with our clients too. We’re working towards a bright future for everyone involved – our team, our clients, and our community.
Our values shape how we operate, from our day-to-day tasks to our big-picture decisions. It’s about creating a work environment where we can do great work and actually enjoy doing it.
What separates you from other similar websites/companies?
What sets us apart is our focus on being reliable partners. We don’t just deliver white-label services; we work closely with agencies to understand their unique needs and provide ideal solutions. Your assigned account manager will always try to facilitate if he or she thinks of opportunities for you as an agency to sell the project or service.
How do you envision the future of your industry?
Looking ahead, we expect the need for online services to keep rising. Agencies will likely rely more on trusted partners to meet this demand. We see more collaboration and integration between agencies and companies like ours, (white-label providers). We’re excited and ready to adapt as our industry grows.
We also see that our partners are working more on a subscription basis and that the per-project pricing is becoming less popular. Therefore we have been adapting our services to meet that trend and to try and facilitate our partners.
Find more at:
www.thewhitelabelagency.com
