Website Planet invited Kaan Gülten, technology entrepreneur, CEO of Webtures and founder of Girişimci Kafası, the largest entrepreneurship community in Turkey. He is also a startup Mentor at Cube Incubation, Turk Telekom Pilot and BTM Istanbul.
Today he joined Website Planet to look at how he was able to make Webtures into one of the most popular and largest specialist SEO agencies in Europe and MENA with clients such as Tchibo, PWC, Bosch, Borusan, Ekol Logistic, Ford, Western Union, Paynet, Garanti BBVA, AIESEC and many more.
Topics we discussed:
- The impact of transitioning to cloud-based services
- The crucial importance of managing clients’ expectations
- Future investments in both technological and human resources
What problems are you solving for your customers and audience?
Our target audience includes small and medium-sized businesses operating in the digital world, as well as individual entrepreneurs and professionals who want to pursue a career in digital marketing. This group can have a wide range of sectors, but is generally concentrated in e-commerce, technology, and service sectors.
Our clients’ biggest goal is to optimize their digital presence to achieve maximum visibility and conversion. The biggest obstacles they face in this process are the complexities of SEO, content management, social media strategies and advertising campaigns. Not having the necessary knowledge and experience in these areas makes it difficult for them to achieve their goals. Most of the time, they look for solutions on their own or use the services of competitors to solve these problems. However,
both hiring in-house and outsourcing often prove inadequate or not cost-effective.
If these problems are not solved, our clients may face consequences such as not being able to increase their brand awareness, not reaching enough customers and thus losing revenue.
We offer a wide range of services ranging from SEO to digital marketing, from digital strategy consultancy to artificial intelligence consultancy, and provide versatile and integrated solutions to these problems. Especially
through our artificial intelligence and algorithm solutions, we enable our clients to manage their digital strategies more effectively.
When our clients invest in us, they realize tangible benefits such as time and cost savings, improved performance of digital assets, and sustainable growth. We back these benefits with real user experiences and success stories, so we can demonstrate the value of our services to potential customers.
What makes people eventually choose you over your competitors?
The reasons why our customers prefer us over our competitors are due to our successful solution of problems that our competitors cannot solve and our constantly improving service quality.
Among the problems that are frequently encountered in the sector, that our customers have experienced before us and that we offer solutions to:
- Insufficient information
- lack of technical support
- ineffective strategy applications in the fields of SEO and digital marketing.
We respond to these problems by offering up-to-date SEO techniques, innovative marketing strategies and customer-oriented solutions.
According to feedback from our clients, the biggest benefits of our services include
high conversion rates, increased website traffic and significant improvements in brand awareness. Many of our clients emphasize the value of collaborating with us in terms of ranking high for competitive keywords.
The main objections faced by our potential clients include the cost of investment, doubts about the effectiveness of our services and previous bad experiences. To address such concerns, we build trust by providing concrete examples and customer testimonials from our previous successful projects. Also,
we ensure that our clients have a clear understanding of their expectations by explaining each step of our services in detail.
For example, the SEO and digital marketing strategy we developed for one of our e-commerce clients resulted in a 150% increase in organic search traffic to their site and a significant increase in sales. “They provided strategic and actionable solutions that transformed our business,” said the client.
Such success stories contribute positively to the decision-making process of our new customers. With concrete examples like these, we continue to provide value to our customers and remove the question marks in their minds.
What is the current techstack you use to run your online business?
The stack of technology we use in our online business and the changes we have experienced along the way is one of the most fundamental reflections of the evolution and growth of our business.
At Webtures, we started with basic web hosting services and popular website builders like WordPress. Over time, we have moved to more complex and scalable solutions in line with the needs of our business. In particular,
the transition to cloud-based services played a critical role in improving the performance of our website.
Along with the changes in design and structure, we frequently switched between various plugins and themes. For example, we invested in custom plugins to maximize SEO performance. Over time, we continuously ran A/B tests and usability tests to improve the user experience of our site and increase conversion rates.
Although screenshots of the “early days” of our website are preserved in our company archive, these early designs were striking in their simplicity and functionality. Today, we have a more dynamic and interactive design.
In areas such as marketing, productivity and customer service, we use various third-party tools. For example, Google Analytics and SEMrush provide us with in-depth data to shape our marketing efforts, while Asana and Slack have become indispensable for team communication and project management.
In this digital journey, I can easily say that we are in a continuous evolution by adapting to technology and market dynamics, and the experiences we have gained in this process have brought us to a leading position in the sector. Every change and transformation has been a new learning opportunity for us.
Since you started, what helped you grow and retain your audience?
Our journey to success has been shaped by our digital marketing strategies, customer relationships and continuous improvement approach. As a company, we have adopted a comprehensive digital strategy and this strategy has expanded from SEO to digital marketing, digital strategy consultancy and finally artificial intelligence consultancy. We stood out in the sector with the services we provide in all these areas.
We increased our traffic flow by focusing on social media, advertising, PR work and especially SEO. By sharing our insights on these strategies, we enabled others to learn and contribute to their development. In order to achieve high conversion rates on the website, we focused on user experience and continuously improved our visitors’ satisfaction and on-site interactions. For example, we offered SEO tools and analytics, which increased users’ loyalty to our site.
In terms of customer relations, we have continuously improved the way we do business by listening carefully to and valuing customer feedback. Our efforts to ensure customer satisfaction and increase customer loyalty have led customers to choose us again. In this process, we analyzed customer feedback and developed innovations to best meet their needs, which made us competitive in the market.
In this process, we increased our recognition and influence in the sector by sharing our knowledge and experience, especially in digital marketing and SEO. We also closely followed digital marketing trends and implemented the most up-to-date and effective strategies. This approach not only retained our existing customers, but also helped us gain new customers.
In conclusion, our company’s success in growing and gaining customer loyalty has been driven by continuous learning and adaptation, customer focus, and innovative marketing strategies. At every step of the way, we have prioritized the needs of our customers and followers, providing them with content that adds value, which has helped us stand out and succeed in the sector.
Our success in growing customer loyalty has been driven by continuous learning and adaptation, customer focus, and innovative marketing strategies.
What’s in the roadmap for your future?
In order to shape our future, we must first review our past successes.
As Webtures, we have offered a wide range of services from SEO to digital marketing and finally artificial intelligence consultancy. Our company has achieved a significant increase in the number of users by developing Turkey’s first SEO tools and we can support this success with numerical data; we are the leader in the SEO sector with an average of
1,500 queries per day.
Our future plans include further diversifying our service areas. We aim to expand into new markets and sectors and compete on a global scale, especially in the fields of digital strategy and artificial intelligence consultancy. To this end, we plan to develop local expertise to better understand the needs in different regions and offer customized solutions.
In addition, we will continue to expand our team and bring in new talents. In particular, we plan to create new positions specializing in data science, machine learning and customer relationship management. We also aim to accelerate our growth and increase our market share by establishing strategic partnerships in technology and content production.
These growth and expansion plans will lead our company to sustainable success in both the short and long term. On an individual level, I aim to further develop my leadership skills in this process and to constantly push myself to take my team to new heights. In this way, I believe that we will exceed both our company’s and my personal career goals.
What do you see in the future of your industry?
In the digital marketing and SEO sectors, our company’s strategy initially focused on SEO services, but over time it has expanded to digital marketing, digital strategy consultancy and finally artificial intelligence consultancy. We have supported this evolution with the services we provide at every stage.
AI will play a major role in improving the effectiveness of our services by enabling deep personalization and automation of digital marketing strategies. But this will also lead to increased competition, and companies that specialize in this field and can offer innovative solutions will stand out. As a company, we are constantly updating ourselves and our services in order to keep up with these innovations and provide better service to our customers.
On the other hand, this rapid change in our industry also challenges the adaptability of companies. Adapting quickly to the latest trends in the world of marketing and SEO is both an opportunity and a challenge for companies. Therefore, as an alternative, we believe that
agencies should invest not only in technology, but also in their strategic thinking capabilities. Strategic thinking not only adapts quickly to current trends, but also generates the innovative ideas necessary for long-term success.
The ability to innovate and adapt is vital, especially in the face of changing technology and customer expectations. The fact that we are pioneers in this area and constantly outdo ourselves allows us to respond proactively to market requirements. Looking to the future, we recognize that these capabilities will be the keys to our success in the industry and we will continue to move in this direction.
