In a rapidly evolving digital landscape, Web Market Support stands out as a beacon for businesses looking to thrive online.
In an interview with
Website Planet, founder Anastasios Tzortzis shares how he launched the platform in response to economic uncertainty, offering strategic consulting and a unique partnership-driven approach to digital marketing. With a focus on customer-centric experiences, cutting-edge technology, and ethical business practices, Tzortzis helps brands build a strong online presence and adapt to emerging trends.
His revolutionary “7 Ideals” methodology empowers businesses to innovate, scale, and create lasting value in the ever-changing world of online commerce.
What inspired you to start Web Market Support, and what sets it apart?
WebMarketSupport was my entry point into the online business world. In 2014, I started researching ways to create an online business due to the complicated economic situation in my country and the rest of the world. With most local businesses in financial trouble, inflation running rampant, and unaffordable taxes driving up product prices, the internet seemed like an alternative solution. A global commerce platform with many advantages for both entrepreneurs and consumers.
I researched a number of business models and then decided to draw on my university knowledge of business organization and management to create a consulting agency. With thousands of small businesses expanding online and the ability to reach them regardless of geographic location, the time had come for me to take action and utilize my skills.
Thus, Web Market Support was born. A small business support agency.
Web Market Support is distinguished by the quality of services on a very personal level. There are no customers, only partners. It is also a platform that is constantly expanding with new services and products. Through Web Market Support came the creation of the revolutionary methodology “The 7 Ideals”, with which I now help businesses innovate and prosper.
What are the key digital marketing trends businesses should focus on today?
We are in a transitional period and will experience huge changes in the next few years. Businesses that do not respect consumers, employees, and the environment will have a hard time surviving. Furthermore, those entrepreneurs whose primary goal is profit should reconsider.
Digital marketing is constantly evolving at a very fast pace, and as entrepreneurs, we should be informed and keep up with developments.
– Personalization and Customer-Centric Experiences.
I focus on in-depth market research and segmentation, tailoring content and offers to individual preferences, conversational and natural language queries, building trust through transparent, actionable data, local and specific audience targeting, and subscription models.
– Immersive and Interactive Marketing:
Leveraging engaging video formats, AR, VR, and gamification, enhancing online shopping with live streams and AI-driven tools, and engaging customers via chatbots and voice commerce.
– Technology-Driven Strategies:
Automating and optimising marketing efforts, leveraging analytic tools for insights and predictions, exploring blockchain, NFTs, Web3, and adapting to SERP changes for zero-click search optimisation and featured snippets.
– Content and Influence:
Diversifying content formats and focusing on value, shifting to micro-influencers and long-term partnerships, and prioritising ethical and eco-conscious practices.
– Platform-Specific Adaptations:
Taking advantage of social platforms with more short-form content, leveraging their internal eCommerce solutions, and using platforms like WhatsApp, various messengers, and SMS for conversational marketing.
By staying agile and adapting to these trends, businesses can remain competitive and effectively engage their target audiences.
How do you help businesses create a strong online presence?
First, a business must invest in better understanding its target audience and settling on a brand direction. Audience understanding shapes strategy, and brand direction guides consistency. Once we have identified our audience and brand direction, we move on to the execution phase – building an online presence focused on the customer experience.
We develop professional websites, social media accounts and pages, and produce valuable content that resonates with our customers. We focus our resources on targeted campaigns that speak directly to our audience’s needs and values, and we use insights from market research to refine our strategies over time. We continuously monitor and analyse data and user feedback so we can adapt and scale.
Additionally, I am a huge fan of meaningful, long-term partnerships and networking, whether it is through collaborations with influencers, complementary businesses, affiliates, joint ventures, or co-marketing campaigns or by supporting local causes, sponsoring events, and related activities that can enhance a brand’s reputation.
What are the most common mistakes companies make in digital marketing?
Most businesses jump into digital marketing without a solid strategic plan. Maybe there’s pressure to stay competitive, impatience to try new trends, or debts that must be paid off, and many other reasons. Only a minority of businesses invest time and resources in understanding consumers’ needs, which is another huge issue.
Others are inconsistent branding, not leveraging analytics and data, lack of personalisation, ineffective budget allocation, and ignoring customer feedback.
The solution: Develop a comprehensive strategy with clear goals, audience insights, and KPIs; conduct market research; document and follow your brand guidelines; create valuable content; monitor data; and actively seek feedback so you can improve. More importantly, understand that mistakes are inevitable, so I learn from them. This way, a business can grow, build resilience, improve processes, and strengthen customer relationships. Plus, learning and adapting promote innovation.
How has AI influenced digital marketing strategies in recent years?
Artificial intelligence completely transformed the digital marketing landscape. It helped with customer personalisation through dynamic content recommendations, predictive analytics, and virtual assistants. It improved data analysis and insights, enhanced customer experience, contributed to mass and effective automation, smarter advertising, fraud detection, and brand safety, and revolutionized content strategies. On top of that, AI predicts future trends and customer behavior and can help optimise budget distribution.
All in all, businesses enjoy higher ROI through improved campaign performance, cost savings by automating labour-intensive tasks and allowing marketing teams to focus on strategy, and increased agility by responding faster to changing trends and consumer behaviours. AI will continue to shape our marketing strategies in the future by driving innovations in customer experience, and businesses that harness its power will remain competitive in a fast-changing world.
What advice would you give to businesses looking to scale their online growth?
Think long-term, and be patient. Sustainable growth comes from building real value, not relying on quick fixes or manipulative tactics. Relationships are everything. Build trust and loyalty with your clients over short-term gains and sales.
The killer combination: a strategic mindset, scalable systems, and relentless customer focus. Establish a brand identity, leverage high-impact marketing channels like SEO paid ads and email marketing, experiment with new channels and niche communities, and center on KPIS like customer acquisition cost (CAC), lifetime value (LTV), and conversion rates. Prioritise customer engagement, retention, and excellent customer service. Expand your offerings by launching new and high-quality products and services that solve real problems and explore new markets and hidden niches. Network, form partnerships, and always stay in the loop by educating yourself and learning new skills. so you can become a thoughtful leader.
Find out more at:
www.webmarketsupport.com
