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TikTok Business Account vs Personal Account – A Brief OverviewThe Leap to TikTok Business Account – Why Make the Switch?Exclusive Benefits of a TikTok Business AccountMaking the Most of Your TikTok Business AccountTransitioning to a Business Account – A Simple GuideIt’s Super Easy To Create a TikTok Business AccountFAQs
TikTok Business Account vs Personal Account – A Brief Overview
TikTok offers two main types of accounts: personal and business. Personal accounts are for individuals looking to share their lives and hobbies or simply enjoy the platform’s content. On the other hand, business accounts are designed for businesses or solopreneurs who want to use TikTok for marketing, brand building, and engaging with a wider audience.
Both types allow you to create and share content with similar features. You can post videos, use filters, and engage with followers on both. However, they differ in their analytics and promotional tools. For instance, while you can explore basic engagement metrics on a personal account, a business account provides in-depth insights and the ability to run ads.
The key differences lie in the tools and features available. Business accounts offer access to TikTok’s Ads Manager, enabling detailed campaign tracking, audience targeting, and performance analysis. They also allow for commercial music and provide richer analytics than personal accounts.
Here’s a table comparing the standout features of both account types:
Feature | TikTok Personal Account | TikTok Business Account |
Best for | General TikTok users and content creators | Brands, businesses, and solopreneurs |
Video Creation & Sharing | ✔ | ✔ |
Filters and Effects | ✔ | ✔ |
Basic Interaction (Likes, Comments, Shares) | ✔ | ✔ |
Basic Analytics Overview | ✔ | ✔ |
Advanced Analytics | ✘ | ✔ |
Access to Ads Manager | ✘ | ✔ |
Commercial Music Library | ✘ | ✔ |
Direct Promotional Tools | ✘ | ✔ |
Profile Website Link | ✘ | ✔ |
Video Scheduler | ✘ | ✔ |
Audience | General users | Targeted demographics |
The Leap to TikTok Business Account – Why Make the Switch?
With over 1 billion monthly users, TikTok has become a home for brands to showcase their products, engage with audiences, and drive sales. If you run a business or sell online, you should opt for a TikTok business account. It will give you access to tools for reaching your marketing goals and engaging with your target audience.
Unlike personal accounts that don’t offer targeting options, a TikTok business account allows you to target users in specific locations.
When you sign up for a TikTok business account, you’ll get access to advanced analytics, advertising opportunities, and the Business Creative Hub, which offers inspiration and trends to strengthen your marketing efforts on TikTok. Additionally, adding a link in your bio with a TikTok Business Account can drive traffic to your website or promotional landing pages, even before you run an ad.
Finally, TikTok business accounts offer detailed analytics and insights, which can help you understand which videos resonate with your audience the most. With these data-driven insights, you can quickly adjust your content strategy and optimize your marketing campaigns on TikTok.
Exclusive Benefits of a TikTok Business Account
With a TikTok business account, you can use commercially licensed music, set up an e-commerce storefront, access TikTok’s advertising tools, and more.
Advanced Analytics and Insights
Personal accounts give you an overview of your account’s performance metrics over time. These include the cumulative view count across all your videos, the total follower count for your account, and the number of times your profile has been viewed.On the other hand, TikTok business accounts provide detailed insights that can improve your social media strategy. You can track growth, content performance, audience demographics, and LIVE engagement in the Business Suite. With these insights, you can know which videos resonate most with your audience. TikTok analytics lets you view the number of plays, likes, comments, and shares on your posts. It also provides vital viewership metrics like total playtime, average watch time, traffic source types, and audience territories. On the account dashboard, you can explore data for video views, follower growth, profile views, and demographic information about your followers, including their most active times.
Direct Access to Advertising Tools
TikTok is an easy-to-use and budget-friendly advertising platform that provides ad options suitable for small campaigns and extensive promotions. If your brand focuses on Gen Zs and millennials, you’ll find TikTok ads helpful and affordable. You can’t run ads with a TikTok Personal account. But with a Business Account, you get access to TikTok Ads Manager, which offers a variety of ad formats such as in-feed ads, sponsored hashtags, or branded effects. I recommend small businesses start with in-feed ads. These ads are displayed on a user’s “For You” page, blending with organic content in their feed. You can run these ads to drive website traffic, boost app installs, or increase brand awareness. My experience with TikTok ads yielded notable results for my Agency. In less than two months, sales surged by 200%, and market share grew by 170%.E-Commerce Integrations
TikTok business accounts allow for seamless integration with e-commerce platforms like Shopify. This lets you create a virtual storefront on TikTok, where followers can explore your products and purchase directly through the app. It leverages TikTok’s high user engagement to drive direct sales through social commerce, which offers your business more visibility.Professional Branding Features
Upon reaching 1,000 followers or registering your business in the Business Suite, you get additional exclusive features, such as a link-in bio, app download link, video geo-targeting, lead generation, and a dedicated business page. The business page lets you showcase business information and contact info and curate a photo gallery with a new in-app profile tab.Creative and Content Support
TikTok’s Creative Hub lets you find content inspiration and industry trends. It offers guides, case studies, and best practices to enhance content creation and advertising efforts. With the Post Scheduler, you can schedule TikTok posts up to 10 days in advance. And there’s the Commercial Music Library that offers access to over 1 million songs and sounds for commercial use.Interaction Management
Here are a few more user interaction features available to TikTok Business users:- Auto Messaging Suite: Automatically greet users, suggest FAQs, and send predefined messages based on keywords.
- Web Comment and Messaging Interface: Reply to interactions and create downloadable contact cards on the TikTok desktop.
- Profile Contact Attributes: Highlight business information, including your email, location, and phone number.
- Organic Geo-Targeting: Attract specific geographic audiences by selecting a country under targeted audiences before posting (available in select markets only).