Welcome to another interview by Website Planet. Learn how the best online companies have built their online presence, how they stand out, and their predictions for the future.
Our guest today is Igor Dimkovski, the General Manager of Synami, who will discuss one of the most pressing project management issues almost every company across all industries is facing in 2024, and how Synami has solved it.
Synami is a company specializing in software solutions designed to empower project communication and collaboration. Synami offers a range of desktop and cloud products, serving over 6 million users globally, from individuals to renowned enterprises.
With over 20 years in the market, their products are specifically crafted to support the project management sector. Among these products is ScheduleReader, a desktop software for opening and viewing Primavera P6 XER schedules.
What problems are you solving with your products and services?
In general, our commitment is to help everyone in project management efficiently achieve project success, serving every role from project managers and stakeholders to field workers.
We offer simple-to-use and cost-effective solutions that facilitate data sharing on a project level. In this way, we achieve our commitment to unite information from all project levels and make it accessible to all project participants.Sharing the right information with the right people at the right time is one of the biggest challenges today in the project management world in almost every industry. PDFs still serve as a way to share project information, which is not suitable especially in projects where there is a large volume of project data.
ScheduleReader solves this by dynamically presenting project data from XER and XML schedules, removing the need for PDFs. The software works with project files without connecting to any database and can open any large project plans in just a few seconds. It is a faster and more accurate way to see project data and make well-informed decisions.
What are the top reasons people choose you over competitors?
We have always been focused on listening to the needs of the market. This customer-centric approach ensures that our products and services are tailored to meet the real demands of our users.
I’m especially proud to say that ScheduleReader is a state-of-the-art product in every sense of the word. There are multiple reasons that contribute to making it so, which I would categorize into Security, Scalability, Stability, and being a Single Source of Truth.
Let’s consider security as one of the major concerns when running a project. ScheduleReader is a desktop application that provides project data to all project participants within an organization without risking exposure of that data outside the application. It is designed in a way that does not interfere with existing databases, and the presented data cannot be modified. This is why ScheduleReader serves as a single source of truth for the entire organization.
The application is continuously supported and upgraded with new functionalities, following market trends and the requirements of industries where the software is used. Last but not least, ScheduleReader is a scalable solution, catering to individuals, companies, and enterprises equally.
It wouldn’t be far-fetched to say that there isn’t another similar tool on the market.
Since you started, what helped you grow and retain your audience?
Our website and SEO marketing strategy play a crucial role in promoting ScheduleReader. Currently, we are pleased with both the organic and paid traffic we are receiving.
For our organic approach, we develop an annual strategy that addresses key topics related to the challenges ScheduleReader solves, while also providing high-quality content focused on Primavera P6. In addition to this, we invest in paid advertising. Additionaly, this year, Synami is committed to creating valuable lead magnets for all brands in our portfolio, including ScheduleReader.
Overall, we are satisfied with our current results and continually work on refining our tactics. I anticipate even better outcomes in the near future thanks to our SEO strategy.
What are the most important tools in your techstack?
A few tools really stand out for making our work smoother and more efficient. We use a range of Zoho apps in our everyday work, but the CRM is the centerpiece. It’s vital for managing our customer relationships and integrates seamlessly with many of our other systems.
Our goal is to ensure that our systems are not only efficient but also easy to maintain. This approach aligns with our commitment to building a resilient and flexible organization, capable of adapting to changing demands and ensuring long-term success.
A look into the future
Looking into the future, we are excited about our new cloud-based solution, PPM Core, a project portfolio management platform that represents a significant step forward in Synami’s commitment to innovation and efficiency. This new platform offers enhanced capabilities and greater flexibility for our clients.
Additionally, when it comes to our desktop applications, ScheduleReader stands out, as the market clearly indicates. We are experiencing upward trends in almost every region, and I anticipate a substantial increase in demand for the software in the Middle East and Africa. Generally, wherever large projects are being developed, particularly in industries such as construction, manufacturing, and energy utilities, there will be a corresponding demand for ScheduleReader. It serves as an invaluable tool for project managers, schedulers, stakeholders, and field workers.
The growth of companies in our reseller network over the past year further confirms the product’s upward trend and its promising potential.
We are continually enhancing ScheduleReader with new functionalities. In the most recent 9.6 version, we’ve introduced improved graphical reports and the ability to read layout fonts as in Primavera P6. But, there is more to come.
Bethenny eats, sleeps, and breathes digital marketing. She helps clients take charge of brand awareness and create lead generation strategies via a number of marketing channels, including email, social media, SEO, and content. When not a marketing superwoman, you can find her playing with her three dogs on her five-acre property, or planting yummy treats in her vegetable garden. (She is also a bit of a Real Housewives junky, #guiltypleasure!)
Thank you, - your comment was submitted successfully!
We check all user comments within 48 hours to make sure they are from real people like you. We're glad you found this article useful - we would appreciate it if you let more people know about it.
Share this blog post with friends and co-workers right now:
Thank you, , your comment was submitted successfully!
We check all comments within 48 hours to make sure they're from real users like you. In the meantime, you can share your comment with others to let more people know what you think.
Thank you for signing up!
Once a month you will receive interesting, insightful tips, tricks, and advice to improve your website performance and reach your digital marketing goals!
