At
Website Planet, we had the pleasure of interviewing Leigh Ericksen, the creative force behind Stoke Design Co.
Leigh shared how his passion for creating impactful digital experiences inspired him to establish the studio. Based in Ballarat, Stoke Design Co. aims to help local businesses enhance their online presence with beautifully designed and functional websites.
Leigh’s vision is to build a studio that not only focuses on aesthetics but also on delivering real value through exceptional user experiences.
What inspired you to start Stoke Design Co.?
The inspiration behind Stoke Design Co. came from a deep passion for creating impactful and beautiful digital experiences. I’ve always been fascinated by how web design can transform the way people interact with technology and businesses.
Growing up in Ballarat, I saw an opportunity to help local businesses, especially new and growing ones, leverage the power of a well-designed website to boost their online presence and achieve their goals. The idea was to build a studio that not only focuses on aesthetics but also on functionality and user experience, ensuring every project we undertake makes a meaningful impact.
Can you describe the main services that Stoke Design Co. offers?
We offer a comprehensive range of web design and development services tailored to meet the needs of our clients. Our primary offerings include website redesign and development, where we revamp existing websites to enhance their usability and visual appeal. We also specialize in creating bespoke websites from scratch using various CMS platforms like WordPress and Shopify, ensuring they align perfectly with the client’s brand identity and business objectives.
Additionally, we provide ongoing website maintenance and support to keep our client’s digital assets running smoothly. Beyond web design, we offer a range of services such as branding, visual identity, and print design to help businesses establish a cohesive and compelling presence both online and offline.
How does your team approach the design process to ensure client satisfaction?
Client satisfaction is at the heart of everything we do at Stoke Design Co. Our approach is highly collaborative and client-centric. We start by deeply understanding the client’s needs, goals, and vision through our specially designed Discovery Workshops.
This helps us create a clear roadmap for the project and ensure our key audience will have its needs met. Throughout the design and development process, we maintain open lines of communication, regularly updating clients on progress and incorporating their feedback. We also prioritize usability testing to ensure the final product not only looks great but functions seamlessly, providing a superior user experience.
What sets Stoke Design Co. apart from other design studios?
What sets us apart at Stoke Design Co. is our holistic approach to web design and development. We don’t just focus on making things look good; we strive to create websites that deliver real value to our clients by enhancing user experience and driving business growth. Our dedication to understanding each client’s unique needs and our commitment to continuous improvement through feedback loops are also key differentiators. Additionally, we pride ourselves on our ability to blend creativity with technical expertise, ensuring our solutions are both innovative and practical. Being based in Ballarat, we also bring a deep understanding of the local market, which allows us to tailor our services to the specific needs of businesses in this region.
Can you share a success story or a particularly memorable project you’ve worked on?
Some of our most successful projects are our most humble. We have been fortunate enough to partner with a number of not-for-profits, assisting them in developing a powerful online presence that becomes one of their most valuable tools.
Whether it’s for fundraising, selling event tickets, or simply spreading the message of their cause, we’ve seen firsthand how a well-designed website can make a significant impact. One particularly memorable project involved creating a website for a local charity in Ballarat, which not only boosted their donations but also increased volunteer sign-ups and event participation.
What are your future plans for expanding or evolving Stoke Design Co.?
We have some exciting plans for the future at Stoke Design Co.! We’re looking to expand our service offerings to include more advanced digital marketing solutions, such as SEO and content marketing, to provide a more rounded service to our clients.
We also aim to grow our team by bringing in more talent with diverse skills and backgrounds. On the tech side, we’re exploring the potential of AI and machine learning to enhance our design and development processes. Ultimately, our goal is to continue pushing the boundaries of what we can achieve for our clients and to solidify our position as a leading web design studio in Ballarat and beyond.
Find out more at:
www.stokedesign.co
