Now You Can Manage Social Media At Scale: Meet Statusbrew

Website Planet had the chance to sit down and chat with Shivam Devgan, Marketing Manager at Statusbrew. We discussed how the company started, the challenges they faced, and got some expert tips for all online business owners.

Let’s introduce Statusbrew to our audience. What is it and how does it work?

Statusbrew provides unified solutions for teams to clear the noise and manage social media at scale. We are a fast-growing social media management SaaS tool with customers in over 50 countries on all continents.

With Statusbrew, you can schedule and publish content across different platforms, monitor your brand’s online reputation, engage with your audience, and analyze the performance of your social media campaigns.

Here’s a quick overview of how it works:

1. Connect Your Social Media Accounts: Start by linking your social media accounts to Statusbrew. It supports a wide range of platforms including Facebook, Twitter, Instagram, LinkedIn, Whatsapp and more.
2. Content Scheduling and Publishing: Plan and schedule your posts using the content planner. You can create and edit content, select the platforms you want to post on, and choose the date and time for publishing.
3. Engage With Your Audience: Use the Engage feature to monitor all your social interactions in one place. You can reply to comments, messages, and mentions directly from the Statusbrew dashboard.
4. Performance Analysis: Use the Listen and Analyze features to get insights into how your posts are performing. You can track engagement metrics, audience growth, and understand your audience better.
5. Team Collaboration: If you’re working with a team, you can assign tasks, approve posts, and coordinate efforts seamlessly within the platform.

Statusbrew is your one-stop solution for efficient, effective, and streamlined social media management, designed to empower your business and boost your online presence.

How did it all start, and what are your achievements to this day?

Statusbrew for the better part of the decade was originally a B2C Twitter focused application (with over 1 million downloads) that revolved around audience management. In 2018 we evolved to a B2B platform that bridges the gap between businesses and customers on social while making it convenient for teams to plan, execute and measure every effort on social using a unified tool.

Today, we’re proud to serve over 10,000 businesses globally, including Fortune 500 companies and renowned marketing agencies. Our platform manages millions of social interactions every day, helping businesses connect with their audiences in meaningful ways.

We’ve received several industry accolades, including recognition as a top social media management tool by reputed tech review platforms (G2, Capterra). We’re particularly proud of our high customer satisfaction ratings, and high average customer retention period.

How does your mission differ from the other companies in your niche?

Social media is an ever-expanding landscape with multiple fragmented platforms. We want to provide unified solutions for teams to clear the noise and manage their social media at scale.

Our mission is to continue developing highly collaborative solutions that empower, organize & delight teams, and we highly believe Statusbrew is the only communication platform truly designed around team workflows.

Who are your typical clients and what problems do they have when they come to you?

Our clients are mid sized brands that have a growing social media presence and focus on engagement

We also serve large scale organisations from regulated industries such as Healthcare, finance that need to secure their social media

We also serve some agencies that need a defined framework for social media work for their clients and team members.

Some of the challenges our clients are looking to address are scale are co-ordination among team members and governance.

And what makes them eventually choose you over your competitors?

We operate in a highly competitive industry with leaders like Sprout, Hootsuite and Sprinklr.

While our feature set might be similar, Statusbrew distinguishes itself with its user-friendly interface and fair pricing and high-quality customer service. Our platform offers smart automation & AI capabilities, rich analytics and effective content delivery & customization systems, providing a competitive edge.

We offer extensive integration options for seamless workflows and a transparent pricing model for clarity.

Statusbrew prides itself on continuous development, regularly refining the platform and introducing new features (almost every week) based on feedback from our customers and industry trends.

We are able to convert over 70% of trial and demo sign ups, and our clients stick with us for over 34 months on average.

Can you share one success story from your customers? What was their pain point, and what results did they get thanks to Statusbrew?

We’ve been working with this neo bank from Europe, Vivid Money who came to us when they were looking to create a strong end-to-end experience for its customers & community across different channels, regions, and markets.

Their pain points were scale (hundreds of messages, comments & more every day) & the challenges ((trolls, abusive, offensive comments, etc., on social) that come with it. Additonally they were also serving a multi-lingual audience (customer base from Germany, France, Spain, etc.) with a distributed team.

Statusbrew serves as a single dashboard for all their customer conversations across social.

With everything being managed in one platform, Vivid’s community managers collaborate with other teammates more effectively, easily keep track of customer conversations and history, and provide faster resolutions for customers.

By leveraging Statusbrew’s automation capabilities, Vivid has eliminated all spam, offensive, and imposter interactions across their organic and inorganic content. This has reduced all the noise and has created Vivid’s social channels, a safe space for its community resulting in the team saving time overall, and customer satisfaction becoming a lot better.

What do you see in the future of your industry, and how do you plan to cope?

In the last few months we’ve seen rapid growth in avenues like LLMs, NLPs and generative AI. We strongly believe these would have a major impact in our industry.

These technologies can analyze user behavior and engagement patterns more accurately and on a larger scale than ever before. This enables more effective targeting, content creation, and engagement strategies.

We plan to invest heavily in this technology to enhance our offerings, and our team is already working on introducing AI powered features & automations that would enhance Content Suggestions, Smart Replies, Spike Detction and more.

Additionally, we see the growing prevalence of shorter format video content (TikTox, Reels, Shorts) and want to enable our customers to make the most of it. We’ve released support for Instagram Story & YouTube Shorts scheduling this month and plan to bring more features that augment video content.