Welcome to another interview by Website Planet. Executives from the best companies on the web reveal how they are solving their clients’ pain points, how they stand out from the competition, and what new trends they will leverage to keep growing.
Our guest today is Irish Ann, marketing manager at SelfCAD, the best (and most affordable) all-in-one 3D Modeling App on the market.
What problems are you solving for your customers and audience?
SelfCAD shortens the learning curve for 3D modeling so professional designers, students, and 3D modeling educators can focus on what they actually want to create instead of learning how to navigate an app.
Most 3D modeling learners shift from one app to another as their skills progress. This means that they basically have to start from scratch just to complete projects that match their skills. SelfCAD enables users to skip this tedious unlearning & re-learning process because our app is developed to support basic, intermediate, and advanced 3D modeling needs. We have tools that make 3D modeling a breeze without compromising on design capabilities.
Another major challenge when learning 3D modeling is following tutorials. One would need to read blogs, watch video tutorials, and try to replicate the steps within the app. With SelfCAD’s Interactive Tutorials, users have access to in-app tutorials with step-by-step instructions. This feature is built to limit access to the Tool Panel and other Settings so that users are able to only focus on what needs to be done for a specific 3D model. This drastically minimizes the room for error and enables users to have actual 3D models that they can modify to their likingafter completing an Interactive Tutorial.
What makes people eventually choose you over your competitors?
Thousands of 3D modeling professionals, students, teachers, and hobbyists love our app because it’s easy to use, easy to learn, easy to teach.
Our Tool Panel is designed to follow the natural flow of design from 3D Primitives, Drawing/Sketching, Modifying objects, Animation, 3D Printing, all the way to Rendering. Unlike other software that charge for upgrades/add-ons, all of these features are accessible with a single paid subscription (monthly/annual).
We also have a wide range of resources to master the app in no time.
Our users also love our Customer Support— we go above and beyond! We have a team who’s more than happy to not only resolve issues within the app but send personalized learning materials when they get stuck with a project.
Since you started, what helped you grow and retain your audience?
As a general purpose software, bringing focus to who needs us most definitely helped us build a larger and more active user base.
We’re targeting multiple audience segments (Professionals, Students/Teachers, SMBs) and diving into specific niches and we start conversations on what their challenges are and how SelfCAD can solve them.
SelfCAD’s affordability, ease of use, and stellar customer support are keys to retaining users.
What’s in the roadmap for your future?
We’re aiming to become the leading 3D modeling software for Education.
We’re presently focusing on building relationships with Schools, STEM Academies, EdTech companies, and various 3D modeling industries with the vision of supporting 3D modeling needs from Elementary to University and eventually be used in workplaces as well.
What do you see in the future of your industry?
The 3D Printing & 3D Modeling industry is geared for growth in the coming years.
Estimated at $16.75 billion in 2022
Expected to have reached $20.37 billion in 2023
A compound annual growth rate of 23.3%
Market is expected to reach $88.28 billion by 2030
There’s an increasing demand for 3D professionals in various fields (Architecture, Medicine, Biology, Art, Product Design, Engineering, etc.) so educational institutions are looking to harness career-ready skills.
This is why we’re aiming to break through the EdTech market and help more schools equip their students with 3D modeling skills that they won’t just use within the classroom but bring into their future careers.
Bethenny eats, sleeps, and breathes digital marketing. She helps clients take charge of brand awareness and create lead generation strategies via a number of marketing channels, including email, social media, SEO, and content. When not a marketing superwoman, you can find her playing with her three dogs on her five-acre property, or planting yummy treats in her vegetable garden. (She is also a bit of a Real Housewives junky, #guiltypleasure!)
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