In this interview series by Website Planet, leaders from successful online companies reveal exactly the strategies, tools, and resources that helped them stand out and grow even in the most competitive markets. Each interview is a mini collection of tips proven by decades of experience and real data that you can apply immediately to any website at any stage of growth, and see quick results.
My guest today is Sarah Fulford-Williams, founder of Our Own Brand, a creative marketing agency that since its inception in 2018 has gained recognition for its innovative approach to social media and branding, which reflects in their work with brands like O’Neill, ZAGG, Caterpillar, and more.
Let’s pick her brain!
In 1-2 what does your company do and for whom? What are your numbers right now in terms of revenue, customers, and team?
OOB is an award winning social-first creative agency building brands people love since 2018.
We specialise in all things social, branding and production. From concepts to campaigns, we make brands shine.
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What unique approach, features, or capabilities make you stand out from the competition, and how exactly? Can you share metrics and examples that show the difference you’re making?
We’re underdogs, and we own it. Our ever growing team is a powerful mix of social media moguls, content creators, designers, account managers, copywriters and developers – passionate creatives who love what they do, and have fun doing it.
We specialise in creating bespoke strategies that work specifically for our clients and their unique goals and needs. We pride ourselves on offering standout social media campaigns, best in class branding and cutting edge production, underpinned by iterative strategies that deliver results.
We prioritise collaboration, ensuring that every strategy aligns with our client’s vision. From global brands to underdog startups and nonprofits, we’re proud to deliver for the world’s most exciting brands, like Sonos, O’Neill, Caterpillar, and many more.
“Their team is not only very kind, genuine, and attentive, but they also listen and act upon our needs and requests.” Brand Manager, ZAGG
What are the unexpected challenges your company has faced since its founding, and what are the most valuable lessons you have learned from these ups and downs?
Navigating Covid was definitely one of the toughest things we’ve navigated as a business. As a two year old agency in the eye of the storm, we learned to be super agile and responsive to external pressures – the things we can’t control.
As a result, we keep many irons in the fire and get creative with our future planning.
P.S. We’ve got some exciting things in the works…
What has been your most effective marketing channel so far, and why? Great if you can share one specific campaign or tactic that yielded great results.
In all honesty, recommendations. There’s nothing like a happy client referring you because of the great work you’ve done. We have incredibly transparent relationships with our clients and we ask for feedback – honesty is always the best policy.
honesty is always the best policy
What are the emerging trends and challenges you plan on tackling next year? How exactly do you plan to do that?
The biggest thing for us is understanding and talking about the intersection of human creativity and AI. In a world full of endless generative AI content, human made art and assets will be coveted.
AI can play an important role in offering unique perspectives and approaches on creativity, but at the end of the day, wouldn’t it be better if it could take on the tasks that prevent us from being more creative in the first place?
To wrap up, if you had to share one business tip that the rest of your industry disagrees with, what would it be?
Let your team work from home. An empowered and trusted team is a happy team! We’ve created a great work/life balance at OOB which I’m very proud of.
With over 13 years of experience in SEO and managing content websites, he has coordinated over 5000 product reviews and interviews with the biggest names in eCommerce, web hosting, cybersecurity, SaaS, AI, and online marketing, to provide newbies and experts with untapped, actionable insights from the top experts in the industry on how to build and grow websites.
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