Meet Taximail
Taximail caters for all types of businesses from SME’s to large Enterprises. We are a Thailand based service provider that delivers campaigns, newsletters, promotion, benefits, etc. to more than 5,000 reputable businesses in Thailand. Our online customers have grown incrementally over the years. We have delivered billions of emails in 2023. We have worked with various industries that catapulted our success in email marketing hence being a market leader in Thailand. We aim to be recognized in the global market as one of reputable SaaS platforms in the email marketing category. Having the feedback of our clients not just validates our work but helps us improve as well in creating more features that are valuable to improve their email marketing efforts.
What unique challenges are people in your industry facing right now?
Being in this industry is not an easy feat, we encounter issues and setbacks too. However, this makes it more challenging and fuels our team to do better and find solutions to solve problems. I would like to share 3 issues and how to fix them:1. IP Warming
IP warming is a crucial step for new IP addresses to establish trust with ISPs and maximise your email deliverability rates. When you start sending emails from a new IP with no prior history, ISPs don’t have a clue about your sending practices. IP warming allows you to slowly ramp up your email volume and prove to ISPs that you are not spamming. This way you avoid triggering spam filters and protect your sender reputation. Without proper IP warming, emails from a new IP may be flagged as spam or not delivered at all. ISPs often throttle or block emails from an IP address sending sudden high volumes of emails. If your IP address has a poor reputation, your emails are more likely to end up in the spam folder rather than the recipient’s inbox. How to Fix it:we have an internal process about warming the IP to swap in the IP Pool to maintain volume automatically. As our IP establishes good sending history, deliverability will improve and more emails will make it to the inbox.
2. Blacklist Monitoring
Having your sender’s domain or IP address listed on a blacklist damages your sender reputation, reducing the chances of your emails landing in subscribers’ inboxes, which will be most likely blocked or tagged as spam. By monitoring blacklists and taking proactive measures to avoid being listed on any of them, you safeguard your online reputation, and therefore increase your email deliverability. Some customers do not have a good email list, and this puts us at risk of having our IPs blacklisted. How to Fix:we have a blacklisted monitoring process, our system has a process to check if all of the IP is listed with a lot of Real-Time Blackhole List (RBL) or not. If we list , we have an automation process to handle it.
3. Unknown Bounce
An unknown bounce occurs when the email server rejects the email and doesn’t provide an identifying error code. This is usually treated as a soft bounce. When we send a lot of email with a lot of different servers. Often we found new responses or new patterns that tell us if one can receive our email or not. We need to understand what it means. How to Fix:We have AI to learn and analyze Unknown Bounce (First new bounce response we didn’t know before) AI will try to analyze that wording and mark bounce groups to declare automatically. However, we still have some case labels with low accuracy for this case system will alarm the real person to analyze it.
Taximail key email marketing capabilities:
- Drag and drop editor to easily modify text, calls to action, or block sections.
- Personalization and segmentation to personalize your email content with subscribers information, company details, or your own custom values, and create the right criteria to choose who should receive what.
- AI content assistant
- Responsive email templates, designed with a mobile-first approach (but you can create your own template too.
- Preview feature to make sure your email contents are compatible with any email clients and devices.
- Spam testing through SpamAssassin, Trend Micro InterScan Messaging, Microsoft Exchange, and Spam Pilot Inspector to improve email deliverability.
- Real-time reporting to obtain the more sophisticated statistics immediately after sending out your email marketing campaign on desktop, tablet or smartphone.
- A/B Testing to compare variations of one or more elements in an email, and choose the best performing one based on data
- Email marketing automations
- Periodical synchronization of your list with your MySQL, MariaDB, PostgreSQL, Microsoft SQL Server, Oracle database and Salesforce, all through secure protocols
PS: We have even more products on our platform:
- SMS Marketing ( send bulk sms marketing campaigns to promote your latest promotion or special events. It helps improve customer engagement, build brand loyalty and driving more sales )
- BizChat ( an app where you can take advantage of connecting your social platform such as FB Messenger, Line Official and Instagram to communicate with you customers in a single place. You can share your products and services in the convenience of an app or web browser. Easy to manage chat rooms from multiple platform to help your business and close more sales effectively.)
