In an exclusive interview with
Website Planet, MediaSoul shared the inspiring journey behind its founding in 2002.
Born from the collective passion for new technologies and media among four university friends, MediaSoul combined their diverse expertise in IT, economics, architecture, design, and music to create a unique digital agency. With a focus on delivering visually captivating and storytelling-rich web experiences, MediaSoul has grown to offer a comprehensive suite of services, including strategic planning, creative direction, content creation, and web development.
Their dedication to innovation and emotional connection sets them apart in the digital marketing landscape.
What inspired the founding of MediaSoul?
Mediasoul was born in 2002 from a shared passion for new technologies and new media among four university friends. Our diverse backgrounds – IT, economics, architecture, design, and music – fueled a unique creative spark. We saw an opportunity to craft web experiences that were not just technically sound, but also visually captivating and rich in storytelling.
Can you describe the core services MediaSoul offers?
At Mediasoul, we consider ourselves architects of impactful digital identities. We offer a comprehensive suite of services to achieve this, including:
- Strategic Planning: We work closely with clients to understand their unique goals and target audience, then develop a data-driven strategy to achieve them.
- Creative Direction & Graphic Design: Our team brings the Client brand vision to life with stunning visuals and a user-centric approach.
- Content & Copywriting: We craft compelling content that resonates with the Client audience and drives engagement.
- Web Design & Development: We build beautiful, user-friendly websites and applications that deliver exceptional user experiences..
How does MediaSoul approach digital marketing to achieve impactful results?
We believe in a holistic approach to digital marketing. We don’t just create beautiful websites – we ensure they work. This involves:
- Deep Client Collaboration: We work hand-in-hand with clients to understand their goals and target audience.
- Data-Driven Decisions: We leverage data analytics to optimize campaigns and measure success.
- Constant Innovation: We stay ahead of the curve by embracing new technologies and trends.
- Emotional Connection: We go beyond functionality, crafting experiences that resonate with the audience on an emotional level.
What sets MediaSoul apart from other digital marketing agencies?
What truly sets us apart is our unique blend of:
- Diverse Expertise: Our team’s varied backgrounds foster creative synergy, leading to innovative solutions.
- Bespoke Approach: We don’t believe in cookie-cutter solutions. We tailor our services to each client’s specific needs.
- Family Culture: We operate as a close-knit team, fostering a passion for exceeding client expectations.
- Italian Design DNA: Our design culture is infused with a touch of unmistakable Italian style, prioritizing both beauty and functionality.
Can you share a success story or a particularly memorable campaign you’ve worked on?
Lorelei Londres/Luxury Hospitality in Amalfi Coast/ Web Development&Digital Marketing
Background: The Lorelei Londres website is the digital home of one of the most important and historic hotels in Italy. An ancient villa first belonging to members of the Roman imperial court, it became the privileged refuge of artists and poets who were fascinated by the unique charm of its view of the Gulf of Naples. The hotel has fervently inspired narratives, travel diaries and legends dedicated to the myth of the sinuous mermaids of this land—a myth that flows through the origin of the hotel’s name: Lorelei Londres, legend and charm.
Its guests—mainly Americans and Brits traveling in Italy for honeymoons, culture, and enogastronomic tourism—are enchanted by its suggestive position. The official website emotionally resonates with the target audience by enabling potential guests to savor all the variations of a memorable journey and discover an extraordinary territory.
Design core: The center of the project is the visual storytelling to which we wanted to assign a decisive role. The images were organized with a precise logic that catapults visitors into the story.
To do this, we studied a typographic style that captivated the eye using a palette of sober and harmonious colors. This defined the development of the page layouts and gave rhythm to copy, enabling us to develop a more incisive visual storytelling approach. We aimed to surprise visitors, stimulate them with reading the copy, and keep them visually engaged on the website.
Divergent paths: For the hero page, we had initially imagined the use of a female face—taken up with the rule of thirds—intent on “breathing” the breeze that envelops the Gulf of Naples. It was decided, however, to emphasize the importance of the history of this hotel instead and enhance its memory in accordance with the wishes of the management and the property. We kept the copy in the direction of arousing synesthesia, while simultaneously preserving the will of the management by using a background image that frames a facade of the historic hotel overlooking the sea.
Navigation structure: The navigation menu was designed with continuity in the visual approach. When the hamburger menu is selected, a panel opens that hosts the sections of the website. We created a micro-interaction on the desktop version to preview the content by clicking on the section to make the invitation to learn more appealing.
The navigation of the pages is accompanied by a light, sober, noninvasive motion design that helps improve the pleasantness of scrolling. This point has been preserved and maintained in the responsive layouts to make visiting the mobile website effective.
Technology: The keywords for this project were
efficiency and
effectiveness. We used a CMS Customized to give the client a certain degree of autonomy in managing content and allow them to master the use of an open-source platform with total freedom.
What are your future plans for expanding or evolving MediaSoul?
We’re constantly evolving to stay ahead of the curve in the ever-changing digital landscape. Our focus remains on:
- Expanding our Service Portfolio: We’re continuously exploring new technologies and services to offer a wider range of solutions to our clients.
- Fostering a Culture of Learning: We believe in continuous learning and development for our team, ensuring we remain at the forefront of our industry.
- Building Strategic Partnerships: We’re open to collaborating with other leading agencies to offer even more comprehensive solutions to our clients.
Find out more at:
www.mediasoul.it
