What pain point(s) do you solve for your customers? What was the “aha Moment” that led to the idea? Can you share that story with us?
The main issue we solve involves bridging the technology gap that most personal trainers have when it comes to creating an online presence. To do this we created a tonne of business courses and resources that teach personal trainers how to build a business. These courses act as a lead magnet for our main services. Marketing software and website design services. “My biggest achievement is building out my business systems in such a way that afforded me the time to raise and homeschool my two children.”What do you think makes your company stand out? What are you most proud of?
Our value first approach is definitely what defines us. We give all of the information a personal trainer might need to get set up and even the info they need to succeed without our service if they so choose. This gets us a lot of word of mouth marketing which means we haven’t had to use ads in all of our 12 years in business. My Personal Trainer Website offers the safest possible way to get a professional personal trainer website: A full refund + no-contract policy. If you aren’t happy with the design or copy of your website before publishing it, and they can’t fix it or find a compromise, you will get a 100% refund.“I was desperate for help after finishing my PT exams. I felt like there were a lot of gaps in my knowledge. The iPT has provided me with useful information, structure, and a place to get more help when needed.”
Catherine Reohorn, Personal Trainer
If there were one part of the website development process you would have spent 50% more time on, what would it be and why? What made you realize the importance of this step?
User experience is probably the most underrated part of the process. It encompasses knowing your ideal client, what they need to see in order to become a lead and of course SEO and how they might find you online.What’s the one key lesson you’ve learned about building a website and business that you wish you knew when you started? What’s the story behind this realization?
A good looking website does not equal a profitable website. The traffic (ideally well targeted) and the offer are the most important aspects of a successful website. I learned this by revisiting a client’s website around a year after finishing the build. The website looked terrible. However, when I checked his form entries to resolve an issue he emailed me to fix, I saw he had thousands of leads. As I traced his funnel back, I realized he had an amazing offer and he was sending very targeted ads to it. Want two examples of ugly websites that are successful and profitable?- Craigslist
a very simple, “ugly” design since the launch in 1995. However, it is one of the top 100 most visited websites globally and generates great revenue. - Reddit
Known for its “bad” and outdated design, but also 7th most visited website worldwide with an estimated 5.2 billion monthly visits. Only in the first quarter of 2024, Reddit generated $243 million in revenue.
What are the most common mistakes you have seen people making when building their website and online business? What can be done to avoid those errors?
For service based businesses, not showing your pricing can be a huge mistake. Usually a service based business had a brochure site which means the website visitor is there to see one or more of the following:- Competence (can the business do a good job?)
- Convenience (is it easy to get started or complete the job?)
- Cost (how much will I need to invest?)
- Character (who will I be working with?)
💡 If you can’t show pricing, show a price range.
