How and when was White Label Loyalty founded, and with what idea in mind?
White Label Loyalty was founded in 2015 with a simple idea: loyalty shouldn’t be one-size-fits-all. Too many programs treat customers like numbers, only rewarding generic transactions with generic points. We saw an opportunity to build something smarter. From day 1, our mission has been to help businesses connect with their customers on a deeper level. We created a flexible loyalty platform that can reward any customer action, not just purchases. Whether it’s completing an activity, engaging on social media, or sharing valuable data. If it matters to the brand, we can reward it.How do you collect user data for your clients, and what data sources is your platform compatible with?
We help clients collect first-party data directly from the source – and we do it in a way that’s easy, secure, and built for scale. Most of our clients use data capture methods such as receipt scanning or card linking because they can unlock powerful insights without disrupting the customer experience. Plus, our platform integrates with whatever tech stack a business already uses. That includes ePOS systems, CRMs, ERPs, apps, websites, and even social platforms like Instagram. Everything funnels into a unified customer profile that gives our clients a 360-degree view of behavior, preferences, and trends.From there, what information does your reporting give back to the client?
Clients get a clear view of who’s engaging, how, what’s working, and what’s not. We show how customers interact with the program – who’s earning points, redeeming rewards, referring friends, and more. You can zoom out to see high-level trends or drill down to micro-audiences and individual behavior. All reporting is customizable, real-time, and designed to help brands make faster, smarter decisions. Plus, we’ve developed AI-powered insights which can flag who’s at risk of churn, so they can re-engage them before it’s too late…You offer different solutions for different clients. What are some differences between them, such as between B2B Loyalty and B2C Loyalty, for example?
Being an industry-agnostic platform means that we can offer solutions to any use case. B2C loyalty is all about creating engaging experiences for consumers. Our clients – like Burger King, PepsiCo, and Dubai Holding – use our platform to create a custom-branded rewards program, capture rich first-party data, and drive repeat sales. Whether it’s through a branded app, microsite, or API integration, we help B2C brands create genuinely valuable loyalty experiences. B2B loyalty is a whole different challenge. If you sell through wholesalers or retailers, you don’t always have direct access to your end customers. Our platform lets brands bypass middlemen and connect directly with their end buyers. Our receipt-scanning solution plays a big role here. It recognizes products on any receipt or invoice. It’s a simple but powerful way to collect data, trigger rewards, and build better relationships with users who’d otherwise stay anonymous.What different interface options do you offer, and how can a person know which one is the right one for their business? Does it come down to personal preference, or are certain interfaces made for certain types of clients?
We offer a range of interfaces, but the choice isn’t just about personal preference; it’s about what fits your business model, your customers, and your digital landscape. If you already have an app or website, our SDK or API plugs straight in. Want to launch really fast and test? Our white-labelled microsite is ready to go. For brands that want full control over the customer experience, we offer a completely custom mobile app with everything built to spec. The right interface depends on where your customers are and how they interact with your brand. We help clients figure that out during onboarding, so they’re set up with the best fit from day one. Bottom line: we’ll meet you where you are, and grow with you from there.What do the next few years look like for you?
We’re focused on continuing our growth and refining our product to meet the diverse needs of different industries. Right now, we’re launching specific product packages tailored to sectors like finance, manufacturing, and FMCG. These packages are designed to make it easier for brands to implement a loyalty program that fits their unique business needs, without drowning in tech. Our expansion in the U.S. is also a big priority. As we continue to grow there, we’re helping more brands take control of their customer loyalty strategies, from large enterprises to emerging players who need flexible, scalable solutions. On the product front, we’re developing our AI capabilities to take loyalty to the next level. More predictive analytics, smarter insights, and automation tools that help brands make data-driven decisions faster. The goal is to continue to give businesses the tools they need to engage customers in a more meaningful way and drive long-term relationships without the complexity.To learn more about White Label Loyalty, you can visit www.whitelabel-loyalty.com
