Can you share a few details about UpSites’ founding story?
In 2015, I enrolled in a few low-cost online courses on becoming a digital marketing consultant. During my studies, I posted a question in the course’s Facebook community. Within minutes, João Vicente reached out, offering to share screens and help me directly. That’s how I met my business partner. After meeting in person, we decided to start UpSites, focusing solely on website development rather than a broader digital marketing agency. At first, though, generating leads consistently was challenging, and we spent several months struggling to get traction. Eventually, I decided to study by myself and apply SEO strategies to our site. After a few months, we began to see results, and within a year, we ranked in the top 5 for highly competitive keywords like “website development” in Brazil. The incoming leads grew steadily, allowing us to sign on more clients and take on more projects. This growth led us to expand our services beyond website development, offering SEO consultancy, hosting, support, and website maintenance as well. This shift brought in a strong, recurring revenue stream, and UpSites finally took off.What is the process from an idea to a website with UpSites?
The process begins with a conversation led by our sales team to fully understand the client’s goals and recommend the best direction. After signing the contract, we move into a detailed briefing phase, where the client fills out a guided form and works with a dedicated project manager. This manager is available to answer questions, consult on website development specifics, organize project timelines, and coordinate the design, development, and SEO teams. Next is the layout phase, where we create a static image of the website, allowing the client three rounds of revisions to request changes. This is the stage for any structural changes the client wants to make to the site. We clearly define what can be adjusted in each phase to guide and support the client throughout the project. Once the layout is approved, we move into development, where the actual coding takes place. In the development phase, the client also has three rounds of revisions, however, at this stage, only minor adjustments—such as text, images, colors, links, and similar details—are permitted. After final approval, we conduct a thorough checklist to ensure everything is aligned with the design, functionality, and responsiveness requirements. We then migrate the site to the client’s chosen server, setting up conversion pixels, and analytics scripts, and providing them with their login credentials.What is unique about creating an e-commerce website or platform compared to creating other websites?
Creating an e-commerce website is unique because it involves a higher level of complexity and security compared to other types of websites. Unlike regular sites, e-commerce platforms manage sensitive user data, including payment information and personal details, which demands additional security measures and compliance with data protection standards. Beyond security, e-commerce sites need to provide a seamless and intuitive user experience, enabling easy product browsing, a straightforward checkout process, and robust account management features. Integrating payment gateways, managing inventory in real-time, and optimizing for high search engine rankings add further layers of complexity, as these factors are essential to attract traffic and drive conversions. Overall, e-commerce development requires a blend of technical precision, user experience design, and robust security to create a platform that not only sells products but also builds customer trust and supports business growth.You also offer chatbot creation services. What can you tell me about that part of your work?
We specialize in developing conversational chatbots that can integrate seamlessly with any platform or system that has an API. Imagine having a quote bot that gathers user information, automates responses via WhatsApp and email, and saves user data for follow-up messages. This approach makes data collection more engaging and user-friendly, unlike long forms that many people avoid. Our solution helps businesses connect with users interactively, enhancing the customer experience and data capture process. At UpSites, we specialize in creating conversational chatbots that integrate seamlessly with any platform with an API, such as E-mail marketings, ERP, Payment Gateways, WhatsApp, and much more. Our solution enables businesses to generate leads, streamline sales, and provide 24/7 customer support. The bots we build automate key interactions throughout the customer journey, collecting user information naturally and reducing reliance on traditional, lengthy forms. This approach makes lead generation and customer service more efficient and personalized. For example, a chatbot can serve as a booking assistant, qualifying leads and scheduling appointments with users who demonstrate interest, all while running on autopilot. By combining chatbot automation with human hand-off capabilities, our solution helps teams save time, lower operational costs, and ultimately enhance customer satisfaction across all channels.What pricing plans do you offer, and what are the differences between them?
UpSites offers a range of digital services tailored to different client needs:- Custom Website Development: Our custom websites are fully tailored to each client’s unique requirements, so we start with a consultation to provide an accurate quote. These sites start around R$4,000, as they are designed from scratch based on your specifications.
- Affordable Website Creation: This is our subscription-based website service. Clients pay an initial setup fee of R$609, and we create the site using our proprietary SaaS development platform. The site is based on a template from over 100 professional design options, with clients providing their text and images. Once launched, the website is hosted on Amazon AWS servers for a fast and reliable experience, with a monthly fee of R$95.
- E-commerce Development: E-commerce projects are customized to meet specific needs and include advanced features such as secure payment integration and a seamless shopping experience. These projects typically start at R$10,000, but we recommend a consultation to provide a tailored quote.
- SEO Consultancy: Our SEO consultancy services start at R$2,688. We work with clients to enhance their online visibility, optimize site rankings, and drive organic traffic growth.
- Chatbot Development: Pricing for chatbots varies based on complexity. We consider factors like the number of questions, integrations, conditional pathways, and automated actions. This flexibility allows us to design bots that fit precise business needs, so each project requires a unique quote.
Any final words before we wrap up?
UpSites specializes in SEO, ensuring that each site we develop is optimized for search engines to drive organic growth. We are highly skilled in technical SEO, content structuring, and backlinking, which is essential for clients aiming to build a strong online presence.To learn more about UpSites, you can visit upsites.digital
