What is the story behind Toucan Insights and how was the company founded?
My journey (Gaston Kaufer Barbe, founder and CEO) into digital marketing began over 15 years ago with roles at global brands like Coca-Cola and Avon Cosmetics. There, I honed my skills in strategy and execution, gaining invaluable insights into marketing’s evolving dynamics. Recognizing the digital realm as the future of business growth, I became passionate about helping companies excel in this space. In 2018, I founded Toucan Insights to deliver data-driven, strategic marketing solutions. We’ve since partnered with businesses across 30+ countries, fostering long-term growth. This rewarding path has seen Toucan Insights grow into an award-winning agency, earning recognition from organizations like MarTech and the London School of Digital Business. It’s been a privilege to share my expertise through guest lectures and publications like Forbes.What different digital marketing services do you offer and what are some differences between them?
At Toucan Insights, we offer a wide range of digital marketing services tailored to meet the diverse needs of businesses. Here’s an overview:- Search Engine Optimization (SEO): We optimize websites to improve their visibility on search engines. This involves keyword research, on-page and off-page optimization, and technical SEO audits. The goal is to drive organic traffic and enhance long-term online presence.
- Pay-per-click advertising (PPC) includes Google Ads, social media ads, and display campaigns. Unlike SEO, which focuses on organic growth, PPC delivers immediate results by placing targeted ads in front of potential customers.
- Social Media Marketing: Our team creates engaging content and campaigns across platforms like Instagram, LinkedIn, Facebook, and TikTok. This service focuses on building brand awareness and fostering community engagement.
- Content Marketing: From blog posts and videos to eBooks and infographics, we craft high-quality content designed to inform, engage, and convert. This strategy enhances SEO efforts and builds trust with audiences.
- Email Marketing: We design campaigns to nurture leads and retain customers. Using automation tools, we ensure personalized and timely communication.
- Market Research: We define the current situation and based on the goals and target, we analyze the market to uncover the key insights that will form the basis of the new digital marketing approach.
- Branding: From defining your positioning to determining the look and feel of your brand image and communications, we perfect how your brand is perceived to make it match your target expectations.
What software do you use in your work?
At Toucan Insights, we leverage a suite of advanced tools to ensure precision, creativity, and efficiency. Some of our key software includes:- Google Analytics, Search Console, and Google Tag Manager: For tracking website performance and understanding user behavior.
- Ubersiggest, SEMrush, and Ahrefs: For keyword research, competitor analysis, and monitoring SEO progress.
- Metricool + Others: For scheduling, monitoring, and analyzing social media campaigns.
- Canva and CapCut: For creating visually compelling content, from infographics to ads.
- Mailchimp + Others: For managing email campaigns and CRM tasks.
- Facebook Ads Manager and Google Ads: For planning and executing paid ad campaigns.
- Metabase: For advanced data visualization and reporting.
What marketing courses do you offer and how are they structured?
Education is a cornerstone of our mission, and we’re proud to offer a variety of marketing courses designed to empower individuals and businesses. Small Business, Big Reach: Nurturing Digital Growth is the go-to eBook for business owners, entrepreneurs, SMEs, and students eager to master digital marketing. It provides a step-by-step guide to understanding customers, crafting effective strategies, and driving organic traffic without paid ads. The courses cover Marketing Research, Branding, SEO, Content Marketing, and Social Media Marketing, each featuring tools, best practices, case studies, and 2024 trends. Learners also gain access to 100+ free online resources, making it an invaluable companion for honing digital marketing skills.What sets you apart from your competitors?
Toucan Insights stands out due to our commitment to innovation, personalized service, and measurable results. Here’s what makes us unique:- Data-Driven Creativity: While many agencies focus on either data or creativity, we seamlessly combine both. Our strategies are as artistic as they are analytical, ensuring campaigns resonate with audiences and achieve business goals.
- Tailored Solutions: We recognize that every business is unique. Rather than offering cookie-cutter services, we take the time to understand our client’s needs, industry, and audience to craft customized strategies.
- Education-First Approach: Beyond providing services, we empower clients through education. By offering training and resources, we ensure our clients not only succeed today but are equipped for the future.
- Transparency and Collaboration: We believe in building long-term partnerships. Our clients are kept informed at every stage, with clear reporting and open communication.
- Global Perspective: With a team of diverse professionals, we bring a global perspective to local challenges, helping businesses scale across markets and connect with multicultural audiences.
To learn more about Toucan Insights, you can visit www.toucaninsights.com
