Tamás Kasza is an internationally recognized sales closing specialist, trainer, and bestselling author with over 30 years of experience in helping businesses and individuals master communication, sales, and deal-closing techniques. In his exclusive
Website Planet interview, he shares insights into his proven sales strategies, training programs, and how mastering communication can drive success in any industry, from startups to global enterprises.
Can you please introduce yourself to our readers and share a few details about your professional background?
This is Tamás Kasza, I am an internationally recognized sales closing specialist, sales trainer, and bestselling author. For over 30 years, I have been helping businesses and individuals master the art of communication, sales, and closing deals effectively. My career has taken me across five continents, where I have trained more than 90,000 professionals, delivered thousands of presentations, and developed unique closing techniques that are now widely used in sales.
I have written 49 bestselling books, including The 55 Laws of Sales Closing, The Secrets of Closing, and many others focused on sales, communication, and business growth. I also host Kasza Days, Hungary’s most well-known sales conference, attracting thousands of entrepreneurs and executives seeking to improve their skills and increase their revenue.
My passion is helping businesses and individuals scale their success through practical, results-oriented strategies. Whether it’s face-to-face negotiations, phone sales, or leveraging digital platforms, I specialize in teaching closing techniques that work in the real world.
What can people expect from your communication and management training courses?
My communication and management training courses are designed to get results immediately. Unlike theoretical training sessions that leave attendees with abstract concepts, my approach is highly practical, and based on real-world sales strategies that have been tested across industries.
Participants will learn:
– The 9-point closing tactic, which provides a clear, structured process to guide prospects toward a decision.
– How to overcome objections effortlessly—turning “No” into a “Yes” without being pushy.
– How to build instant trust with clients and team members, increasing both sales and leadership effectiveness.
– How to position yourself as an expert in any conversation, making people want to do business with you.
– Psychological techniques that influence decision-making and improve leadership skills.
For managers and entrepreneurs, I offer leadership-focused training, helping them master communication within their teams, increase employee motivation, and drive higher performance through effective persuasion techniques.
My training is not about theory—it’s about action. After attending, participants will have ready-to-use techniques that they can apply immediately to increase sales, improve leadership, and close more deals.
What other courses do you offer?
Besides my core sales and closing courses, I offer specialized programs on:
– Leadership Communication – How to lead and inspire teams with authority and confidence.
– Negotiation Mastery – Advanced tactics to win in high-stakes negotiations without losing the deal.
– Objection Handling Workshop – Practical exercises on how to overcome resistance and close faster.
– Social Media Selling – How to leverage platforms like TikTok and LinkedIn for business growth.
– The Psychology of Influence – Understanding how people make decisions and how to ethically influence them.
I also conduct corporate sales training for companies looking to scale their business with a systematic, proven approach to selling.
How important are communication and management skills when it comes to running a startup company, such as a tech startup?
For startups, especially in highly competitive industries like tech, communication and management skills are everything.
Here’s why:
– Great products don’t sell themselves – Even the best technology needs a powerful pitch and effective storytelling.
– Investor relations require persuasion – Startups need to sell their vision to investors, partners, and clients. Knowing how to close a deal can make or break funding rounds.
– Managing teams requires leadership skills – Startups often struggle with employee engagement and high turnover. Strong leadership communication keeps teams motivated and aligned with company goals.
– Sales skills drive revenue – Without an effective sales process, a startup won’t survive. Mastering communication means converting more leads into paying customers.
In short, tech startups don’t just need engineers and developers—they need leaders and communicators who can sell, negotiate, and inspire. My courses equip founders and executives with these essential skills, helping them scale faster and secure long-term success.
What can you tell me about your book “The 55 Laws of Sales Closing” and why would you recommend it to our readers?
“The 55 Laws of Sales Closing” is the ultimate playbook for mastering sales and negotiations. It’s a step-by-step guide that breaks down the most effective closing techniques into clear, actionable laws that anyone can use to close more deals, faster.
Why should you read it?
– It’s based on real-world experience – These laws were developed from thousands of successful sales and negotiations across industries.
– It’s practical, not theoretical – You’ll learn exactly what to say, when to say it, and how to handle any sales situation.
– It works for all industries – Whether you’re in tech, finance, real estate, coaching, or B2B sales, these principles apply universally.
– It’s designed for immediate impact – Readers often increase their closing rates within days of applying these techniques.
If you’re serious about improving your sales, whether as an entrepreneur, salesperson, or business leader, The 55 Laws of Sales Closing is a must-read. It will give you the tools to persuade, influence, and close deals more effectively than ever before. The book is available in Hungarian right now, but soon it will come out in English and Spanish as well. We have a 2-day seminar based on the book!
Is there anything else about your work that you’d like to share that we haven’t covered?
Yes! In addition to my books, training, and public speaking, I am also working on expanding my online educational programs to reach even more people globally. My goal is to help professionals sell with confidence, communicate with impact, and build businesses that thrive.
I also run Hungary’s largest sales and business conference, where top experts share cutting-edge strategies on sales, leadership, and business growth.
For those looking to level up their sales and communication skills, I invite you to check out my website
www.kaszatamas.hu, where you’ll find free resources, upcoming events, and access to my latest books and training programs.
If you want to increase your sales, master negotiations, and become a powerful closer, let’s connect!
