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Storm Brain’s Success Formula: An Exclusive Interview with Blake J. Nolan

Storm Brain’s Success Formula: An Exclusive Interview with Blake J. Nolan

Predrag Vlatkovic Written by:
In the latest edition of WebsitePlanet interviews, Blake J. Nolan, President & Founder of Storm Brain, shares the story behind the company’s creation, rooted in his passion for web design and innovation. Nolan discusses how Storm Brain has grown into a leader in digital marketing and web design, offering businesses tailored strategies that drive real, measurable results.

Can you tell us about the inspiration and story behind Storm Brain? How was the company founded?

Storm Brain was born out of my passion for web design, which began in the 1990s. With a background in art and a degree in Fine Arts from the University of Colorado, I became interested in merging creative design with technology. I started building websites for fun and soon realized that many companies needed stronger digital presences to compete in a growing online world.

In 2007, I founded Storm Brain to bring something fresh to an industry that felt stale. My goal was to create a company that pushed the boundaries of design and marketing while focusing on strategic, results-driven outcomes. Over time, we’ve grown to nearly 50 employees, all working remotely from different parts of the U.S., serving businesses of all sizes, including Fortune 500 companies.

From the beginning, Storm Brain has been about more than just creating visually appealing websites—we focus on building brands and digital strategies that help businesses grow and thrive in competitive markets.

What is your approach to digital marketing that sets you apart from your competitors?

What sets Storm Brain apart in digital marketing is our focus on strategy before execution. Many agencies dive right into tactics, but we begin with a deep understanding of our clients’ businesses. We identify their unique challenges and opportunities to build tailored marketing plans that align with their goals.

Creativity is another key factor, but at Storm Brain, it’s always rooted in purpose. We create campaigns, designs, and content that engage audiences while driving real, measurable results. From SEO to paid ads, our efforts are data-driven and optimized regularly to ensure maximum performance.

Our ability to execute across multiple platforms—whether it’s web design, social media, or paid ads—ensures a cohesive brand presence, avoiding fragmented messaging. And finally, we prioritize continuous optimization. We monitor performance, gather insights, and adjust strategies to keep our clients ahead of the competition.

You also offer brand strategy and web assets services. Can you share a few details about that part of your work?

At Storm Brain, brand strategy and web assets services are integral to what we do. Brand strategy involves defining a company’s core identity, understanding what makes it unique, and positioning it effectively in the market. We help businesses create a cohesive brand experience that extends across all digital touchpoints.

On the web assets side, we focus on building high-performing websites optimized for user experience and conversions. Our web design and development services include responsive design, fast load times, and SEO optimization, ensuring our clients’ websites attract traffic and perform well across all devices.

By combining strategic branding with well-developed web assets, we help businesses create a strong digital presence that not only looks great but also drives engagement and growth.

Explore more about our services on our Branding and Design and Web Design and Development pages.

What’s the technology stack behind Storm Brain?

At Storm Brain, we use a flexible, scalable technology stack that allows us to deliver customized solutions. We primarily work with WordPress and Shopify for content management, offering easy content updates and e-commerce functionality. On the frontend, we use HTML5, CSS3, and JavaScript to build responsive, high-performance websites.

For backend development, we rely on PHP for WordPress projects and Node.js for more complex applications. MySQL is our go-to databases, ensuring we can manage large datasets efficiently.

We host projects using Digital Ocean, AWS, and Google Cloud, ensuring security and scalability. To track performance, we use Google Analytics, Ahrefs, SEMrush, and Hotjar, helping us continuously optimize our clients’ websites for traffic and conversions.

By using this stack, we’re able to deliver solutions that are not only technically sound but also flexible enough to adapt as our clients’ needs evolve.

Can you share a memorable success story?

One success story that stands out is a project for an e-commerce business struggling to gain traction. They had a basic website and little brand awareness despite offering quality products. We revamped their brand strategy, redesigned their e-commerce website, and optimized it for SEO and conversions.

We also launched targeted paid social media campaigns and focused on email marketing. Within six months, their organic traffic increased by 375%, and their conversion rate doubled. The business grew significantly, expanding both its product offerings and revenue.

This project showcases how a well-rounded approach—combining branding, website development, and digital marketing—can deliver measurable, impactful results.

Is there anything else about your work that you’d like to share that we haven’t covered?

One aspect of our work that stands out is our commitment to innovation. At Storm Brain, we’re constantly exploring new tools and platforms to stay ahead of digital trends. Whether it’s experimenting with AI in marketing automation or adopting new design techniques, we push boundaries to ensure our clients are equipped for success.

We don’t settle for what’s standard—we’re always looking for ways to deliver the latest and most effective solutions, ensuring our clients remain competitive in an ever-changing digital landscape.

To learn more about Storm Brain, you can visit www.stormbrain.com

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