How and when was Sekel Tech founded, and with what idea in mind?
The idea came about when I tried searching online for “shoes near me” and realized that the top results were all aggregator platforms. I was specifically looking for Nike shoes, and it struck me that there was a big gap in discovery when it came to finding nearby physical stores. This gap—this disconnect in local search—is what we identified as a key problem to solve back in 2013. Around that time, Google My Business was also emerging, which further highlighted the opportunity to support local businesses. That’s how the company that is now Sekel Tech was born—with a mission to bridge the online-offline discovery gap and help small businesses get found more effectively.How can you help a brand get discovered in today’s market?
Today, discovery has improved significantly, with Google being the dominant search engine—over 49% of its daily Google searches are related to local businesses. That’s a clear sign of how crucial local visibility is. At Sekel Tech, we enable small businesses to integrate with our platform, which helps them manage their listings, update visuals, and maintain consistency across various directories and social channels. There are essentially three layers of content delivery: the brand’s messaging, real-time inventory and product availability at a local level, and finally, customer feedback. Together, these create a comprehensive digital footprint that gives users confidence in what they see. This reduces bounce rates and improves engagement. Because the experience is organic and geo-targeted, we’re able to deliver high-quality leads that convert efficiently. That’s the impact we bring to brands.What features and benefits does your unified data platform provide to its users?
At Sekel Tech, our unified data platform is designed to bring all your customer data—collected with full consent—into one intelligent system. Unlike traditional CRMs that only focus on one channel, we connect the dots across search engines, social media platforms like X, YouTube, Instagram, TikTok, and even local storefronts. This means you get a single, real-time view of your audience—what they search for, how they engage, and what drives them to act. It’s not just data—it’s actionable insight. With this 360° visibility, brands can make faster decisions, personalize communication, and drive more meaningful engagement at every touchpoint.How do you help brands target the right audience at the right time through geofencing?
That’s a great question. Since we’re working with rich, real-time data that’s deeply integrated across touchpoints, we’re able to build smart, store-level intelligence. Most brands today have apps or strong social followings, so geofencing becomes a powerful tool when customers are already engaging with the brand. When users enter a specific radius—say, 1 kilometer—we can trigger targeted messages with relevant visuals and offers in real time. This type of timely, personalized outreach drives very high conversion rates. There’s a common misconception around using beacons to reach people who haven’t downloaded an app. While technically possible, it’s not practical anymore. People are cautious about pairing Bluetooth devices due to privacy and data security concerns.That’s why we encourage brands to build their own first-party data through apps or Meta assets. With that foundation, you can connect meaningfully through WhatsApp, SMS, email, TikTok, and other channels—reliably and compliantly.
What sets you apart from your competitors?
What makes us different is that we offer a truly end-to-end, Hyperlocal + Omnichannel = Omnilocal Solution. Many businesses operate within a single city but need powerful tools to manage and promote their inventory locally. We capture real-time data at multiple levels—inventory, pricing, store performance, and customer behavior—and sync it weekly across platforms. This ensures accurate, timely signals are sent out to potential buyers. Our solution is tailor-made for commerce. It’s not just about visibility—it’s about helping people discover specific products and helping stores attract the right buyers. We see our work as game-changing because we’re addressing the full spectrum of hyperlocal discovery and conversion, all in one integrated system.To learn more about Sekel Technology, you can visit sekel.tech
