Can you give us a brief overview of Opensend as a company and its founding story?
Opensend is an identity resolution platform founded in 2017 by data experts who initially operated as data wholesalers for other identity resolution providers. They recognized that while identity resolution is a powerful tool, poor execution could lead to adverse effects. Seeing an underserved market on the software side, they set out to build a solution with the necessary safeguards to ensure it was done right. Opensend’s approach focuses exclusively on high-intent website visitors—those who spend significant time on a site or add items to their cart, rather than those who bounce after a few seconds. The platform provides DTC brands with everything they need to engage these high-intent users through multiple channels, including email (integrating with Klaviyo, Bloomreach, Iterable, and Braze), social (integrating with Google and Meta), and even direct mail through a card postal solution.How does Opensend actually work?
Opensend operates by maintaining one of the most comprehensive identity graphs of American consumers, covering around 200 million American consumers who have opted in through a network of publishing partners, including The New York Times, Rolling Stone, and Quizlet. When a visitor lands on a DTC brand’s website and meets a predefined intent threshold—such as time spent on site, depth of scroll, or number of pages viewed—Opensend’s pixel captures their identity. This data is then made available in the Opensend dashboard or seamlessly integrated with the brand’s email service provider. From there, brands can engage previously anonymous visitors just as they would with subscribed customers—adding them to browse or cart abandonment flows, or, if they haven’t added items to their cart, placing them in welcome sequences that typically offer first-time purchase discounts.How much are your solutions different depending on if it’s a B2B or D2C project?
On the B2B side, Opensend offers a similar identity resolution tool but with additional enrichment to better engage business buyers. Unlike in D2C, where an email address is often enough to re-engage a shopper, B2B interactions require deeper insights. When someone from a brand’s ideal customer profile (ICP) visits their site, Opensend fires its pixel to capture that identity. However, instead of just providing a single email, Opensend enriches the data, offering multiple email addresses, including the one linked to their current business. Additionally, the platform provides LinkedIn profile information, enabling multi-channel engagement. Businesses can also apply filters and parameters to ensure they only target visitors who fit their ICP, refining their outreach based on industry, job title, and other key attributes.What pricing plans do you offer and what are the differences between them?
Opensend aims to be the easiest SaaS product to work with, offering a $1 trial for 14 days on the D2C side. After the trial, pricing is structured on a month-to-month basis, allowing users to cancel anytime if the service doesn’t meet their needs. For D2C businesses, Opensend has a tiered pricing model (Tier 1 through 10) based on website traffic and identity volume. The cost per identity ranges between $0.09 and $0.25, while most customers see monetization rates of $1.50 or more per identity, ensuring strong ROI. On the B2B side, pricing structures are slightly different due to the added complexity of data enrichment, filtering, and longer sales cycles. As a result, B2B contracts tend to be longer-term. Businesses interested in B2B solutions are encouraged to speak with an Opensend sales representative to determine the best fit for their needs.Can you share a success story that stands out in your portfolio?
One standout success story is Benchmade, a company known for its high-end artisanal knives. Given that their products range from $150 to $200, potential customers often take longer to make a purchase decision compared to lower-priced items. To address this, Benchmade implemented Opensend’s solution, setting a trigger to fire their pixel only when visitors spent at least 90 seconds on their site and viewed two pages. Opensend then captured the identities of those visitors—excluding existing contacts in their ESP—and provided them to Benchmade for retargeting via social media and email. The results were impressive. Their email campaigns to these high-intent visitors achieved a 56% open rate and a 15% click-through rate. Within the first month, Benchmade saw a 12:1 return on investment, successfully re-engaging potential buyers who had shown strong purchasing intent but hadn’t yet converted.Is there anything else about your work that you’d like to share that we haven’t covered?
We strive to be the easiest business to work with, making it simple for companies to implement Opensend and start seeing results quickly. In just 30 minutes, we can assess your needs, provide a full tour of the solution, and complete the implementation process—it genuinely takes less than half an hour. For those interested in our 14-day trial, the setup is fast, and if you’re a DTC business, you can start seeing returns from your retargeting emails on the same day. It’s a low-risk, high-reward opportunity, and we encourage anyone curious about improving their identity resolution and retargeting strategy to give it a try.To learn more about Opensend, you can visit opensend.com
