What is the founding story behind Johnny Be Good?
I founded Johnny Be Good as a branding agency. We specialize in helping companies create, develop, and refine their brands. Guided by the philosophy ‘Be Good and Good Things Will Happen,’ we hold ourselves to high standards and live by this code of ethics. Our commitment extends beyond delivering high-quality work—we strive to act responsibly in economic, ecological, and social aspects. Since our founding, we have worked with clients of all sizes and across various industries, from small startups to large corporations.What is your approach to advertising, specifically digital advertising, and what makes it unique?
Our approach is always centered around our clients’ brands and their goals. We focus on the values a brand represents and where it aims to go. Based on this foundation, we develop a strategic plan to determine how we can support and advance the brand. This strategic approach to branding is essential to our work. You will never receive ideas from us just for the sake of being funny or overly creative—we always focus on what we believe is the right course of action for the brand’s growth. Collaboration with our clients is particularly important to us. We prioritize direct communication and a strong transfer of knowledge, working together to find the best solutions. After all, our clients are the experts in their field, and we are the experts in ours. Only by combining these areas of expertise can we create truly outstanding work.What role does AI play in your work?
Artificial intelligence is here to stay. It is already transforming the way we work, what is possible, and how results are delivered for our clients. Looking further ahead, we believe AI presents both an opportunity and a challenge: while it enables more brands to achieve high-quality visuals, compelling copy, and perhaps even well-designed logos in the future, there is also a risk that brands may start to look increasingly similar. This is why brand positioning and strategy will become even more critical. To truly stand out, brands will need to embrace their uniqueness and showcase distinct characteristics. That’s exactly where we come in—this is our strength and our focus. For us, AI is an exciting playground, offering new opportunities to push boundaries and optimize processes. We leverage it to enhance creativity and efficiency while ensuring that the brands we work with remain distinctive and impactful.What is the Johnny Be Good Magazine and what topics does it cover?
The Johnny Be Good Magazine serves as a platform for knowledge transfer—not only to inform and educate our clients but also to foster a broader understanding of what it truly means to create and manage a brand. We dive into the details that make a difference and share insights on branding strategies, positioning, and execution. This magazine is an opportunity we embrace wholeheartedly, allowing us to pass on the knowledge we have accumulated over the past decades. By sharing our expertise, we aim to empower businesses and individuals alike to navigate the complexities of branding with confidence and clarity.To learn more about Johnny Be Good, you can visit johnnybegood.at
