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Transforming Events Worldwide: Pedro Góes Shares InEvent’s Vision

Transforming Events Worldwide: Pedro Góes Shares InEvent’s Vision

Predrag Vlatkovic Written by:
Pedro Góes, CEO of InEvent, shares how a group of Latino engineers identified a significant gap in the event technology market, leading to the founding of InEvent. What began as a bold idea in Silicon Valley has now transformed into a global enterprise, revolutionizing how events are managed and experienced across industries. Learn more in his exclusive WebsitePlanet interview below.

What is the story behind InEvent? How was it founded, and what would you say is the company’s mission or goal?

InEvent was founded in Silicon Valley by a group of Latino engineers who, while studying at institutions like Draper University and Illinois Institute of Technology, recognized a massive opportunity in the event technology space during international exchange programs. By 2014, after being selected for the prestigious Lisbon Challenge accelerator, we launched our first international branch in Brazil and began securing corporate customers. Over the years, InEvent has grown exponentially, partnering with global giants like Coca-Cola and Amazon, integrating advanced features into our platform, and expanding our operations to Asia. Today, with over a million users and recognition as the best startup by the UK Tech Awards, our company is a leading force in event technology, transforming how events are managed and experienced worldwide.

Our mission at InEvent is to eliminate communication barriers and help our clients plan, manage, and execute successful events in line with their business goals. From corporate conferences to government assemblies, InEvent has helped a wide range of organizations and individuals, and we are using this experience to offer more products and services.

We aim to transform enterprise events and broadcasting with one-of-a-kind solutions, emphasizing solutions for in-person event experiences that create lasting memories for attendees. Moreover, the InEvent mantra preached to all InEventers is that they ‘Go Beyond’ – making the extra effort to over-deliver on client promises.

It is a mission that is embedded in our core values, particularly a value we call the ‘WOW Moment,’ which reads: “The service to our client must be incredible. We have to go one step further to make [their] experience unique. We should help even when we do not have the right product, perhaps by indicating other suppliers. A satisfied customer is the best recommendation we can have.” A core goal of InEvent is to help companies maximize the potential of their events – be it in-person, virtual, or hybrid – and provide top-quality event solutions and add-ons that boost their attendee engagements.

What industries and what event types is InEvent suitable for?

We are an all-in-one event technology solutions provider, offering solutions for all kinds of events, including corporate events, tradeshows and exhibitions, field marketing events, webinars, award ceremonies, political campaigns, and more. Our core industries include, but are not limited to, Government, Pharmaceutical, Manufacturing, Education, Technology, and Financial Institutions.

What specific event management services and benefits do you offer?

We offer a comprehensive suite of end-to-end event management services for large and small enterprises. Our centralized platform ensures smooth organization, effective budget tracking, and cost management. We enhance attendee engagement and streamline event execution through automation, all while providing a professional, polished event experience. By taking a holistic approach and leveraging data-driven decision-making, we help our clients deliver successful, impactful events that generate massive returns.

Our solutions range from registration, attendance management, and ticketing to more specialized features like badge printing, NFC integrations, automatic audio transcripts, sign language channels, and accessibility support. In addition, our platform includes interactive tools such as polling, gamification, feedback collection, and file sharing to create engaging experiences for every attendee.

Can you share a few details about the actual software behind it and the technical aspects of using it?

Our platform is a cloud-based event management solution designed for enterprises hosting in-person, virtual, and hybrid events. It features native integrations, white-label customization options, and tools to support the entire event lifecycle.

Key functionalities include comprehensive registration and attendance management, ticket sales, and advanced on-site activations like badge printing and NFC technology. We prioritize accessibility with features like automatic audio transcripts, real-time audio interpretation, sign language channels, and tab key navigation for easier event access.

For engagement, our software supports interactive polling, gamification, file sharing, feedback collection, QR code integration, and more. Additionally, our powerful native video player allows real-time editing and RTMP streaming, enabling simultaneous broadcasting to multiple social media platforms.

What makes InEvent stand out from its competitors?

InEvent sets itself apart by providing a robust, all-in-one event management platform that combines a user-friendly interface with more than 200 features. Our platform provides professionals with event planning and marketing solutions in one place. Unlike some competitors, we provide advanced capabilities across the entire event lifecycle, from registration and ticketing to AI-powered features like Photo Matching and AI Matchmaking.

Our platform uniquely combines professional tools for the following:
  • Session Management: We optimize session management with tools and features such as session tracking, speaker bios, abstract management, and speaker management, as well as the ability to manage multiple tracks simultaneously, which allows you to organize and oversee your event efficiently. From assigning speakers to managing session capacities and delivering real-time updates to attendees, we ensure your event runs smoothly, and attendees have a great experience.
  • Attendee Engagement: Through various tools, including but not limited to live polling, Q&As, Feedback forms, and breakout rooms. These features are designed to create meaningful connections and keep your audience actively involved before, during, and after your event. We also provide seamless networking opportunities with our speed networking tool. Attendees can also navigate the event effortlessly with tools like interactive agendas, session bookmarks, and personalized schedules.
  • Gamification: InEvent boosts attendee engagement with advanced gamification features. We supercharge exhibitors and sponsor participation through missions, scavenger hunts, and virtual prize wheels. With us, you can track attendee progress, update leaderboards, and display results in real-time using our all-in-one event management software. You can create a dynamic and interactive environment that motivates your attendees to interact.
Our platform’s hybrid solutions ensure a smooth transition between in-person and virtual formats, allowing clients to create immersive, interactive event experiences through live streaming, virtual booths, and on-demand content.

InEvent also integrates with leading platforms such as Zapier, Microsoft, Hubspot, Paypal, Marketo, Salesforce, Intercom, and many others, enhancing productivity and workflow efficiency. Our fully customizable platform offers white-label options, personalized badge printing, and dedicated support to ensure that all our customers can execute their events with maximum professionalism. We also pride ourselves on having a fully human customer success and support team and a dedicated project manager for every account who works around the clock to ensure every event takes place hitch-free.

Moreover, we consistently receive recognition for our performance and reliability, being rated a ‘High Performer’ on G2 and earning the trust of industry giants like Amazon, Coca-Cola, and Bayer—this combination of innovative features, personalized service, and market adaptability positions.

To learn more about InEvent, you can visit inevent.com

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