Can you share a few details about Ideias Frescas as a company and its backstory?
Ideias Frescas is a web development, design, and multimedia company based in Faro – Portugal, founded in 1998. Initially focused on web design and offline design, it has since expanded its services to include web development, branding, digital marketing, SEO, graphic design, and multimedia. Its mission is to enhance client communication and brand value through innovative, tech-driven solutions. Known for its creativity and professionalism, Ideias Frescas serves both national and international clients.What is your approach to web and app design and what software do you use when it comes to your design services?
Our workflow starts with UX and UI design so we maximize all design functionality so we can have an intuitive, easy-to-navigate solution. Often we use Photoshop, Figma The next step is programming, coding, development… – bringing website control to the client 🙂 Having our own custom CMS means we can plan from the start how the system will support the specific needs of each project—whether that’s custom content types, user permissions, or unique features that generic systems like WordPress might not handle without significant adjustments. When we move into the programming and development phase, our CMS comes to life. Instead of adapting an off-the-shelf solution, we have the freedom to build exactly what the design requires. We usually develop the CMS using PHP, along with frameworks to speed things up. On the frontend, we code using HTML, CSS, and JavaScript while the backend handles database management typically MySQL. Because it’s our own system, we can fully optimize it for performance, security, and scalability, and align it perfectly with the approved UI designs. We control everything from scratch: the admin panel, intuitive content editing tools for our clients, and even custom modules for e-commerce or SEO if needed. We also ensure the system goes through rigorous testing—functionality, cross-browser and device compatibility, and even stress testing—to make sure our CMS delivers exactly what the design promises.How can you help your clients establish and grow their brands online?
Well… we can talk for hours on this… To summarize all brand strategies should start with a good Brand and Identity so they can start building values, audience, and positioning. In order to do so, the logo, colors, typography, and brand messaging should be inline and coherent. After this alignment, we suggest a solid online presence that is well-crafted with the business and market objectives. The digital presence should give clients full control and flexibility to manage content and ensure SEO fundamentals are in place. As a brand grows the “initial flame” must be always ignited. So let’s keep it alive with some content creation and storytelling: visual content, engaging copy, landing pages, blog articles, and so on. Further on Digital marketing, SEO strategies are implemented and controlled using analytics enabling to optimize performance. Another thing we like to consider is if a brand sells online, having E-commerce and Online Services. Our approach to this would go a step further on the way to creating value for the client ensuring a smooth user journey from product discovery to checkout. As we have all these competencies in the house, our flexibility to create an end-to-end solution is one of our best “postcards” to the world.What other services do you offer?
We also offer traditional offline design as our designers are able to produce UI / UX for the web and a brochure, flyer, and all the brand design, from start to end. For the web, we have dedicated servers that we manage for our clients and other hosting solutions from VPS and Cloud solutions. Domain management also is a thing we do as it is always related to brands.What are the advantages of providing both online and offline services and how much are they complimentary?
I think that as said before, we cannot dissociate a visual logo that is created in an offline way and the use of these signs and elements online. Creating a company project from start to end is a very great full and enjoyable work for us. A client also benefits from that as he only has to talk to one company that, in our case, can take care of everything no matter if it is offline communication or an online e-commerce website.To learn more about Ideias Frescas, you can visit ideiasfrescas.com
