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Transforming Content Creation with Music: An In-Depth Look at HookSounds with Sofia Conde

Transforming Content Creation with Music: An In-Depth Look at HookSounds with Sofia Conde

Predrag Vlatkovic Written by:
In this exclusive WebsitePlanet interview, we talk with Sofia Conde, the Marketing Strategist at HookSounds, about the company’s origins and growth. Sofia provides insights into how HookSounds was founded and how it has evolved to become a trusted source for royalty-free music. Discover the unique features of HookSounds, including their commitment to original music creation and their innovative tools designed to support content creators.

What is the story behind HookSounds and how was it founded?

HookSounds began in 2016 as a self-funded, fully remote venture founded by Álvaro Angeloro and Verónica Viera. Our vision was simple yet ambitious: to establish a credible platform providing top-tier, curated royalty-free music. Initially, our catalog was modest, featuring tracks composed by Álvaro, drawing from his experience as a music composer and band member. Despite our humble beginnings, HookSounds quickly garnered a dedicated following and became a go-to choice for many users seeking quality music resources.

The name ‘HookSounds’ stems from the musical term ‘hook,’ which denotes a catchy phrase or riff that captures the listener’s attention—a fitting metaphor for our mission to offer appealing and memorable music selections.

Over time, we’ve grown our offerings significantly. Today, all our music is created by our talented in-house artists, which sets us apart from others in the industry. Having our own team of professionals allows us to conduct thorough research, plan effectively, and produce music efficiently. We prioritize staying updated with current trends and platforms, continuously adding new tracks each week to keep our library up-to-date. In addition to music tracks, we’ve expanded to include a wide range of sound effects, intros, and outros to meet the diverse needs of content creators worldwide.

How do you ensure that the music is Royalty Free and what can a person do if their content is flagged for copyright infringement for using music from HookSounds?

At HookSounds, ensuring that our music remains royalty-free is fundamental to our commitment to content creators. Every track in our library is meticulously created from scratch by our talented team, ensuring each piece is not only original but also exclusive to HookSounds. This approach guarantees that when users purchase a license or subscription from us, they are granted the right to use the music in their projects without the worry of future copyright claims.

When users buy a license or subscription, our whitelist system automatically clears their channels or videos. This means their content won’t get flagged for copyright issues, so creators can focus on making their best work without any interruptions. Our partnership with YouTube is also important. If someone’s video with HookSounds music gets a copyright flag, we work directly with YouTube to fix it quickly. This way, creators using HookSounds can deal with copyright concerns smoothly and keep sharing their work hassle-free.

At HookSounds, we are dedicated to offering content creators a seamless and trustworthy experience, providing them with high-quality, original music that enhances their projects without the complexities of copyright worries.

What specific features do you offer?

At HookSounds, we offer a variety of features designed to meet the needs of content creators:

– Our music is exclusively created by our talented team, ensuring it’s original and unique to our platform. This means creators can find music here that they won’t find anywhere else, perfectly suited to enhancing their projects.

– In addition to our extensive music library, subscribers can access a wide range of sound effects to add depth and impact to their videos and other creative works.

– Our AI Studio tool is a standout feature, simplifying the process of choosing music. Users can upload their videos, and our AI generates a soundtrack that matches the video’s mood and style. It’s a time-saving solution that ensures the music complements the visuals seamlessly.

-For Business subscribers, we offer custom tracks tailored to their specific needs. Whether it’s creating a distinctive theme or setting a particular mood, our team collaborates closely with clients to produce music that aligns perfectly with their brand and vision.

– Furthermore, our Premium subscription allows users to monetize up to five channels, helping creators maximize their earnings while using our music library.

Does HookSounds have a subscription model and, if so, what are the benefits of a HookSounds subscription?

At HookSounds, we’re committed to providing flexible subscription options that cater directly to the diverse needs of our users who rely on music. We’ve developed main subscription models to meet these needs:

Our Premium Subscription is tailored for content creators such as YouTubers, podcasters, TikTokers, and individual creators looking to enhance their projects with high-quality music. Subscribers enjoy unlimited access to our music library, sound effects, and intros. They also benefit from content clearance, allowing them to monetize up to 5 channels without the worry of copyright claims. Additionally, they have access to our AI Studio feature simplifies the process of creating soundtracks by automatically generating music that complements their videos.

For agencies, businesses, and stores, our Business Subscription offers enhanced features beyond our Premium plan. Alongside all the benefits of the Premium Subscription, Business subscribers gain additional perks like rights for international TV and radio use, expanded monetization options for up to 15 channels, monthly custom music requests tailored to specific branding needs, personalized guidance from a dedicated music advisor, and unrestricted team member access.

Recognizing that every business has unique requirements, we also provide Custom Plans designed to address specific needs such as API access for seamless integration with third-party applications, in-store music solutions, and the creation of custom tracks tailored to large-scale projects.

To ensure our users can make informed decisions, both the Premium and Business subscriptions include a 7-day free trial period. This allows potential subscribers to experience the full range of features firsthand and determine if HookSounds is the right fit for their projects.

Are there any limitations to using the music acquired through HookSounds, legal or technical?

At HookSounds, users experience no technical barriers when utilizing our music library. Our system operates seamlessly and is designed to be highly automated, ensuring a straightforward user experience without any technical hurdles. We prioritize simplicity and user-friendliness throughout the process. However, it’s important to note that we enforce legal restrictions concerning the use of our music in content depicting violence.

Can you provide an overview of your partner program? What are its primary objectives and goals?

Our partner program, known as HookSounds Connect (www.hooksounds.com/about/connect), has been a fundamental part of our offerings since the beginning. It’s about collaborating with diverse brands and learning from each unique company and their specific needs. The primary goal of HookSounds Connect is to enhance the quality of our partners’ services or apps by offering them access to our high-quality music library. This integration of music can significantly improve their business in several ways:

Firstly, music can enhance the overall user experience of their service or app. It can set the mood, evoke emotions, and create a more engaging environment for their users.

Secondly, having access to a diverse library of music allows businesses to differentiate themselves from competitors. They can offer a unique value proposition by providing curated music that aligns with their brand identity and resonates with their target audience.

Thirdly, integrating music can increase user retention and engagement. When users have access to enjoyable and relevant music within an app or service, they are more likely to spend more time using it and return frequently.

Here’s how it works: Once a company joins HookSounds Connect, we provide them with the necessary rights and certificates to use our music legally within their service. They can then choose the music they need, and we grant them API access for quick downloads. Our team of engineers supports them throughout the integration process, ensuring everything runs smoothly until their app or service is up and running.

In essence, HookSounds Connect is not just about providing music; it’s about empowering businesses to enhance their offerings, improve user satisfaction, and differentiate themselves in the market through the power of music.

To learn more about HookSounds, you can visit www.hooksounds.com

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