Can you share details about Foursets as a company and its history?
I launched Foursets as a web design and webflow development agency after working as a designer and webflow developer for over six years. I had planned to work as a freelancer, but I decided it would be better to establish my own agency brand. This is how Foursets came into existence. In my first year at the company, I designed Webflow templates for their marketplace. Towards the end of the year, I hired a couple of employees who also designed templates. In the second year of Foursets, I decided to stop creating templates due to poor economics and oversaturation in that space. Instead, I shifted focus to providing services as an agency. Our initial service offerings were simple – Web Design and Webflow Development. However, we soon realized that a good website cannot be successful without SEO. This led us to establish our in-house SEO department. Since then, we have been operating as a digital marketing agency with a strong emphasis on web and ROI-effective services. Our clients are professional service-based companies located in the US.What is the process of creating or improving a website for a B2B company?
There are some key principles in building a website for B2B: – The first is company positioning and brand messaging. We all have competition, and that is good. But it pushes us to stand out (which is also good, in my opinion). Positioning and brand messaging make your company shine in a saturated market. – The second one is an offer. It comes with transparent CTAs on the website, service lines, and a well-designed sitemap. – The third is social proof. We are all social animals. Showing case studies, clients’ testimonials, logos, etc., always work for our clients.How does the process of building a website look in Foursets?
We always start with the Strategy stage. It covers all crucial marketing concepts for making a website that will attract clients, such as Positioning Statement, Brand Messaging, Target Market, Competitive Analysis, and sitemap. After defining the marketing parts, we continue with mood boards. Considering the client’s company’s brand identity, we try to find the right direction for the website’s look and feel. That iterative process provides a foundation for the entire web design stage. With an approved sitemap and mood board direction, we create some concepts for the hero section of the website’s main page. One of our core principles is iterations, so we ask for feedback regularly. Then, after finding the right concept, we create the home page and the rest of the pages in the same style. With the client’s approval of the web design, we turn all of that into a Webflow website. The goal of that stage is to make a website fast (Google’s score is 90+), reliable (we conduct QA), scalable (we create it like a drag-and-drop for our clients), and converting (we utilize GA4, heatmaps, and A/B tests to make data-driven decisions). We conduct a QA and SEO tech audit just after the website development. Most of our clients already had a website before our collaboration, so it’s crucial to ensure we transfer all content and that the website has no tech issues with SEO. The importance of that stage proves itself because we see that some clients can triple their SEO traffic just because of the redesign and transferring the content to Webflow. During website quality assurance, we record Loom videos for our client’s marketing teams and guide them in publishing, editing, and creating content. After finishing the initial scope of work, we offer packages and SEO promotion packages.You also offer Search Engine Optimization services. What can you tell me about that part of your work?
Offering SEO services led us to understand our client’s needs better. Now, we are providing SEO services. We work with content creation, link building, and on-page and off-page SEO performance. It is an ongoing work that usually lasts for a couple of years. Digital is a competitive space, but while working with dozens of B2B companies, we learned how to bring traffic to their websites and the RIGHT TRAFFIC. We develop a full-funnel semantic core and build website pages for specific marketing funnel stages. We group search queries by search intent and try to compete for them with the relevant content. We are working on defining our client’s target audience search queries and trying to compete for these keywords. It sounds simple, but this goal requires lots of effort and expertise.What sets Foursets apart from their competition?
Working in a crowded market, we quickly found our positioning and brand messaging. Because of my background, we chose B2B companies offering professional services as our Ideal Customer Profile. So we know their pain points, their thoughts, and what is important to them. We don’t work with companies that differ from our ICP. Not because we think they are somehow worse but because we know how to help specific companies at a particular stage of their lifetime. All said it makes us competitive with our target accounts. Most companies try to compete everywhere with everybody. We decided to narrow down to be experts in specific domains and services for particular companies. And now all our company’s expertise lies there.To learn more about Foursets, you can visit foursets.com
