What can you tell me about DragonWare as a company and its background?
DragonWare was founded as a natural evolution of my long-standing passion for web development. Growing up in a technology-driven environment, I was fortunate to start coding and building websites from a young age. My first professional experience in the field came at the age of 15 when I was hired by an IT company. There, I took on various responsibilities, from software development to website creation, including working on WAP sites, which were briefly popular at the time. As my skills and experience grew, so did my client base. I initially worked as a freelancer, focusing on delivering high-quality, visually appealing, and functional websites. Over time, I realized that to offer a more structured and scalable service, I needed to establish a company. That’s how DragonWare was born, a company dedicated to creating websites and eShops that seamlessly blend aesthetics, functionality, and user experience. What truly sets DragonWare apart is the combination of technical expertise and artistic vision. Alongside my studies in Information Technology, I also pursued art and design, which played a significant role in shaping my approach to web development. My background in graphic design, combined with my knowledge of web technologies, allows us to craft websites that are not only highly functional and secure but also visually captivating. This fusion of creativity and technical precision ensures that every project is both aesthetically refined and optimized for user engagement.What makes eShop development different from other forms of web development?
The development of a standard website, whether it’s an informational site or a company portfolio, focuses on presenting a brand, product, or service to potential customers. The goal is to persuade visitors to take the next step, usually by initiating contact with the business. With eShop development, however, the primary goal is immediate sales. This means the website must provide a seamless, efficient, and intuitive shopping experience while also equipping the business with all the necessary tools to optimize sales and ensure smooth transactions. One of the key challenges in eShop development is that a developer’s work is not limited to their own expertise. The final result is heavily influenced by external factors, such as payment gateways, which require integration with banking systems, and suppliers, who may provide product catalogs in various formats. Additionally, different types of eShops have unique requirements, meaning flexibility in development is crucial. There are many eCommerce platforms available, and we always recommend the best option based on each client’s specific needs. However, we also value our clients’ preferences and ensure they have the final say. Our role is to provide honest, informed guidance rather than pressure them into a particular solution. A key difference between eShops and standard websites is the training required for the business’s team. Beyond development, an online store needs proper management. Instead of offering ongoing management services, we focus on training, ensuring businesses can run their eShops independently. While we’re always available for support, our goal is to empower clients rather than create dependency.In today’s world, how important is it that a business is listed on Google and how can you help in that regard?
In 2025, it remains crucial for any business to rank highly on Google. The majority of users rely on Google for their every search and need, so if you’re not on Google, you’re essentially invisible. However, no one can deny that competition is fierce in every industry, and it’s inevitable that not everyone can make it to the first page of results. Therefore, a well-executed SEO strategy alone isn’t enough to guarantee visibility. At DragonWare, we provide key solutions to enhance your business’s visibility and ranking on Google. Through effective SEO, we optimize website structure, content, meta tags, and backlinks to improve search rankings and attract more visitors. For local businesses, an optimized Google My Business profile boosts visibility in local search results. Since Google prioritizes fast, mobile-friendly websites, we ensure optimal site speed and compliance with Core Web Vitals. Additionally, high-quality content marketing strengthens SEO and drives consistent organic traffic. To complement organic efforts, we also create and optimize targeted Google Ads campaigns, delivering quick results and increasing conversions. A strong Google presence is essential for any business, and at DragonWare, we ensure full optimization for both organic search and paid advertising. Beyond SEO, we enhance the overall user experience to maximize conversions and customer engagement.Can you share a few details about your online marketing work?
At DragonWare, our approach to online marketing starts with a strong foundation in SEO. We believe that before investing in paid advertising, a website should be in its best possible condition to rank organically. Organic traffic is our top priority because we don’t want businesses to become overly dependent on paid advertising. While ads are essential in today’s digital world, they should be a growth tool, not a permanent crutch. We also provide Google Ads and social media advertising services, as well as direct placements on websites relevant to each client’s industry. Due to the increasing volume of projects, we no longer handle Social Media Marketing directly. Instead, we collaborate with highly talented influencers who are already well-established on social media and can help our clients reach a broader audience in a more authentic way. Content Marketing is one of the most powerful tools in our strategy. We see it as a form of “free advertising”, when done correctly, high-quality content remains online indefinitely, continuously driving organic traffic without additional costs. That’s why we emphasize strategic content creation, ensuring that blog posts, articles, and multimedia assets are optimized for both search engines and audience engagement. Lastly, data analysis is a crucial part of our marketing process. We monitor and adjust ad campaigns daily, fine-tuning them based on performance metrics. More importantly, we use this data to build a customized marketing roadmap for each client, ensuring that future campaigns are based on real insights and past successes.What other services do you offer?
At DragonWare, we offer a wide range of services beyond just website and eShop development. Our goal is not only to create an online presence for businesses but also to provide them with the knowledge, tools, and security they need to succeed in the digital world. One of the key areas we focus on is brand creation and corporate identity. A business’s online success starts with a strong and recognizable brand, so we help our clients develop unique logos, establish a cohesive corporate identity, and define a clear brand strategy. This ensures that their visual presence is professional, consistent, and memorable across all platforms. We believe that businesses should not have to rely entirely on external support for day-to-day operations. That’s why we teach them how to update and maintain their sites, optimize their content for SEO, and create engaging marketing materials. By equipping them with these skills, we ensure they have the independence to manage their digital presence effectively. Digital marketing is key to online success, and we offer SEO, content marketing, and paid advertising to drive growth. While organic traffic is our priority, we also optimize Google Ads and social media campaigns for maximum ROI. Plus, we analyze website data to enhance conversions and engagement. Beyond our work in web development and marketing, we also operate in a completely different but equally crucial field: cybercrime investigation and digital forensics. With expertise in cybersecurity, we help businesses and individuals investigate online fraud, track unauthorized data breaches, recover compromised accounts, and implement cybersecurity best practices. This second area of our work allows us not only to build secure websites and eShops but also to assist businesses in protecting their digital assets from online threats.To learn more about DragonWare, you can visit www.dragonware.gr
