Can you share a few details about CM2 Media as a company and its journey to where the company is now?
CM2 Media officially became a corporation in 2013, but its roots stretch back to 2005 when it began as a freelance sole proprietorship. At the time, I was working for several large corporations, which provided valuable hands-on experience and supported further education. Alongside that, I was growing a freelance client base, primarily focusing on web design. Initially, I brought in subcontractors for graphic design work, and that’s when I realized this freelance business had real potential as a full-fledged operation. In 2012 I relocated to Oakville, Ontario, moving from Windsor, Ontario. That’s when we transitioned from Chyz Multimedia to what is now CM2 Media, officially incorporating in 2013. Over the years, the business has evolved significantly. Early on, we took on nearly any project to establish ourselves in a new location, but as we grew, we became more strategic and focused on our strengths. Today, CM2 Media is a full-service digital marketing agency with a dedicated team of full-time staff and a network of contractors we bring in as needed. Our core focus is on medium-sized businesses, and we pride ourselves on starting every project with a solid strategy. From there, we design and build websites, craft tailored marketing plans, and implement marketing solutions designed specifically for each client. One thing we never do is cookie-cutter solutions—we’re committed to customizing every project to ensure it meets the unique needs of each client. That’s why the strategy phase is such a vital part of our process and central to the value we deliver.What can you tell me about your Content Strategy work?
Our content strategy work varies depending on the size and needs of the client, and it’s typically part of a retainer agreement where hours are allocated to different aspects of the strategy. On the content side, we handle SEO, social media, and paid ads that support the overall strategy. This can include boosting posts, running campaigns to get people to read or watch more, and creating engaging content to drive results. We focus heavily on video content, which plays a major role in our strategies. This includes shooting testimonials, visiting client sites to capture footage of what they do, piecing together interviews, and covering events. From there, we create video posts, social media reels, and even supplement blogs with these videos. We also write blogs that align with keyword research tailored to the client’s goals, whether it’s a local or national focus. The social posts we create often incorporate these same keywords, ensuring consistency and impact. One of the unique aspects of our approach is that we demonstrate the effectiveness of our strategies through our own marketing efforts. Many of our cold leads come from people discovering us on Google or seeing our work on social media. A great example is a client who recently called and mentioned finding us through a Google search, saying, “If you’re ranking this well on Google, then you must be doing Google SEO right.” That kind of feedback reinforces the effectiveness of the strategies we create, both for ourselves and for our clients.What is your approach to Social Media Marketing?
Our approach to social media marketing always begins with a plan. It’s essential to have a solid strategy aligned with the client’s goals. There’s no “set it and forget it” approach with us—no simply posting and hoping for results. Engagement is a critical component of our process. This means actively reaching out to communities, following, commenting, liking, and sharing posts to create meaningful connections and increase visibility for the client’s brand. At the core of our social media strategy is video content. Faces are crucial, whether it’s employees, client testimonials, or key leaders sharing important messages. The type of video content depends on the business, but we no longer create social media plans that exclude video. Algorithms may evolve, but one constant is that audiences want to see and connect with knowledgeable, authentic faces behind the products or services they’re considering. We produce a variety of videos for our clients, building a content library that can be used to create montages or short, impactful clips of 20 to 30 seconds. This video content is supplemented with static posts and ad campaigns. In most cases, a paid component is a prerequisite to our social media efforts. Whether it’s on LinkedIn, Facebook, Instagram, or TikTok, we make sure to include targeted ad campaigns to ensure that the content reaches new audiences, not just the same viewers repeatedly. This combination of strategy, engagement, and high-quality content ensures that our clients’ social media presence drives meaningful results.What other services do you offer?
We are a full-service digital marketing agency offering a wide range of services, and one of the key components that sets us apart is our brand strategy work. Many agencies skip this foundational step, but for us, it’s where everything begins. We take the time to truly get to know our clients, working as an extension of their team to understand their mission, vision, values, and overall business goals. Through in-depth sessions, we develop messaging, value propositions, and a clear brand voice that serve as the cornerstone for all marketing efforts. This process not only ensures alignment but also creates long-term relationships with our clients, as they recognize the depth of our commitment to their success. From there, we move into marketing planning and custom website development. When we say “custom,” it doesn’t necessarily mean expensive, but it does mean that the website is unique and tailored to the client’s business needs, goals, and target audience. We focus heavily on content first—identifying the key messages and actions the website needs to communicate and drive—and we avoid cookie-cutter templates. Every website we build is designed to stand out and perform effectively in today’s competitive landscape. Once the foundation is laid, we dive into marketing tactics, which include a variety of core services: ● SEO: This includes backlink building, blog writing (for clients and in-house), Google My Business optimization, and a strategic approach to improving keyword rankings and driving organic traffic. ● Paid Ad Campaigns: We run campaigns across platforms such as Google (CPC and Performance Max campaigns) and social media (Facebook, Instagram, TikTok). These campaigns are tailored to each client’s goals, whether they aim to increase impressions, clicks, or conversions. ● Video Marketing: Video is a cornerstone of our marketing efforts. We shoot and produce videos for clients, whether it’s testimonials, event coverage, or promotional content, and then repurpose that content across social media, websites, and other channels. ● Social Media Marketing: This is another area where video takes center stage. We focus heavily on engagement—commenting, liking, and building connections—while also creating dynamic content strategies that incorporate video, static posts, and paid promotions to ensure maximum reach and impact. We also provide graphic design and branding services, including logo creation and developing a cohesive brand identity. We believe that without a solid brand foundation, it’s impossible to achieve sustained growth in the market. What truly differentiates us is our strategic focus and direct approach. We’re not afraid to be upfront with our clients, ensuring we’re always on the same page and working toward the same goals. This honest, transparent communication allows us to solve problems quickly and efficiently, ultimately driving our clients’ business growth. By combining a robust strategy with tailored solutions, we help our clients not only meet but exceed their expectations—and we do it fast.The digital marketing landscape is constantly evolving. How does CM2 Media stay ahead of the curve and ensure its clients are receiving the most up-to-date strategies?
At CM2 Media, we’ve developed a proactive approach to staying ahead of the curve. One key element of this is our hybrid working model, which allows us to blend the benefits of remote work with the energy and collaboration of in-person strategy sessions. These face-to-face meetings provide an invaluable opportunity to brainstorm, share insights, and discuss new trends as a team. The energy in these sessions helps us generate fresh ideas and stay on top of the evolving marketing world, which I feel has been lost in today’s world. We also assign specific team members to monitor trends in areas such as TikTok, Instagram algorithms, or Google updates. They then present their findings during regular team discussions, fostering a culture of continuous learning and collaboration. For example, if TikTok introduces a new feature or Google releases an algorithm update, we make it a point to discuss the implications for our clients and adjust our strategies accordingly. In addition to internal efforts, we invest in employee development by encouraging our team to take courses, attend workshops, and stay updated with industry certifications. We also rely on trusted resources like industry blogs and tools that provide insights into SEO, keyword trends, social media updates, and algorithm changes. By allocating time for research and development, we ensure that our team has both the knowledge and the tools needed to implement the latest strategies effectively. Ultimately, our approach combines collective teamwork, dedicated research, and ongoing education to keep our clients at the forefront of digital marketing. This commitment to staying informed allows us to adapt quickly and deliver the most effective strategies for our clients in an ever-changing industry.Is there anything else about your work that you’d like to share that we haven’t covered?
One of the most important things to highlight about our work is how much we genuinely care about our clients and their success. We don’t aim to have a large roster of clients—instead, we focus on maintaining a select group of businesses that are the right fit for us. These clients value the time, effort, and strategic thought we put into planning, executing, and continually refining their marketing initiatives. Most of our clients operate in the B2B space or are in service-based industries. For us, a significant part of what we do revolves around storytelling—building comprehensive content programs that capture who our clients are and what they stand for. This means that we look for businesses that are ready to take the next step, whether they’ve been feeling stagnant, are dissatisfied with their current agency, or are eager to achieve new growth. We thrive on developing long-term partnerships. Our approach isn’t about quick fixes or short-term campaigns; we are focused on creating and executing year-long plans that enable sustained growth. This allows us to deeply understand our clients’ businesses, foster close collaboration, and build strategies that deliver results over time. Our team prioritizes communication, both internally and with our clients, to ensure everyone is aligned and working toward the same goals. It’s this combination of care, collaboration, and strategic focus that allows us to consistently help our clients evolve and succeed. At the end of the day, we are passionate about what we do, and we love seeing the impact our work has on the businesses we partner with.To learn more about CM2 Media, you can visit cm2media.ca
