Arjun Bhatnagar is the Co-founder and CEO of Cloaked, a digital privacy platform built to empower users to take control of their personal information online. Founded alongside his brother Abhijay, Cloaked emerged from the belief that privacy is a fundamental human right — and that managing it shouldn’t be a complicated, reactive process.
The platform provides users with encrypted, on-demand identities like emails, phone numbers, usernames, passwords, and addresses — all of which can be managed, shared, or deleted with ease. Unlike traditional privacy tools, Cloaked puts individuals in the driver’s seat, enabling them to decide exactly what they share, with whom, and for how long. In the latest edition of Website Planet interviews, Arjun shares how Cloaked is reinventing digital identity management, why user-first privacy matters more than ever, and what’s next for the fast-growing platform.
Can you tell me a few details about Cloaked as a company and its founding story?
Cloaked is a consumer-first privacy company committed to helping people take control of their data. Our all-in-one privacy platform offers a password manager, data deletion service, unlimited virtual identities, including working phone numbers and emails, plus so much more. The idea for Cloaked came about during Covid. I was looking for ways to get healthier and developed my own personal AI to help. It aggregated all my health and shopping data with banking information and every imaginable data point possible. It told me when to eat less, sleep more, and exercise. However, it was when the AI had a conversation with my then girlfriend, while I was not on my phone, that I realized just how powerful having our data in one place could be – and that big tech couldn’t be trusted with it. I shared the idea with my brother and co-founder, Abhijay Bhatnagar, and that day Cloaked was born. Ever since, we’ve been 100% focused on creating an all-encompassing, secure privacy platform that meets individuals when they are sharing and makes it easy to protect their personal information in real time – online and offline. We’re pleased with where we are today having built a 100,000-person strong community and helped protect more than two million data points. But this is just the beginning. We have more developments and tools on the horizon and big plans to help continue to put consumers in the driver’s seat. We believe by doing this that we can force corporations, governments, and other organizations to rethink how they gather our data and what they do with it – and ultimately help to uphold our fundamental right to privacy.How does your Encrypted Password Manager work?
Cloaked’s password manager enables users to create, store, and manage passwords securely. Passwords are stored on encrypted servers, accessible across devices via our web dashboard, browser extension, and mobile app. Users can import existing passwords from services like 1Password, LastPass, Chrome, and iCloud, consolidating credentials within Cloaked. Cloaked’s browser extension facilitates seamless logins by autofilling credentials on websites. Additionally, the platform supports the creation and storage of Time-Based One-Time Passwords (TOTPs) for two-factor authentication, further enhancing account security. It’s important to note that Cloaked employs a zero-knowledge architecture with end-to-end encryption, ensuring that only users can access their data. In addition, each of our users has a unique, personalized database, limiting any potential security vulnerabilities to individual accounts.How can you help your customers prevent identity theft?
A majority of people don’t know that their phone number can unlock access to their most sensitive personal information like a social security number, address, or family details. And because of this, we hand it out to anyone who asks instead of protecting it. This is why the most important thing anyone can do to prevent identity theft is to start valuing your personal data. Minimize sharing. And begin to create new habits. This can mean everything from getting comfortable with saying no when people or companies ask for your personal information to starting to use tools that mask your real information. Cloaked helps users protect their personal data by creating unique virtual identities – such as email addresses, phone numbers, usernames, and passwords – for each service they use. This reduces their exposure to data brokers and hackers. Cloaked also offers a data removal service, cleaning up users’ information from over 120 data brokers, and provides identity theft insurance with up to $1 million in coverage. This ensures our users are protected even if their information is compromised. These are the tools that help our users take control of their personal data, safeguard their online identities, and reduce the risk of identity theft.What other security features and benefits do you offer?
Cloaked allows you to personalize how and when you communicate with people, turning identities on and off, forwarding to existing accounts, and more. It offers sharing identities to be able to pass along private information securely. Plus, Cloaked’s identity theft protection features 24/7 support that helps to restore identity profiles and credit records and reduce loss. Also, Cloaked knows how important your family is to the process of protecting your personal information. This is why it offers individual, couple, and family protection options to ensure you and your loved ones have access to a comprehensive set of privacy tools that will protect your data now and in the future. In addition to being end-to-end encrypted and a zero-knowledge platform, Cloaked has achieved some of the strictest security certifications including ISO 27001 (security) and ISO 27701 (privacy), plus SOC 2 Type I and SOC 2 Type II compliance.What can we expect from the company in the near future?
We have so many new features on the horizon. Our next launch will include new security features like AI Call Guard which helps users screen for unwanted spam calls and SSN and Dark Monitoring which will scrape public sites and the dark web to determine where your social security number can be found. In addition, Cloaked Pay, Cloaked’s virtual credit card feature, will be launching soon to help users protect, manage, and improve their financial privacy as they shop around the web.Go to cloaked.com to learn more and stay abreast of our latest developments.
