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Retention Marketing Done Right: Insights from Joshua Chin of Chronos Agency

Retention Marketing Done Right: Insights from Joshua Chin of Chronos Agency

Predrag Vlatkovic Written by:
Chronos Agency is all about turning one-time buyers into lifelong customers. In his exclusive Website Planet interview, CEO and Co-Founder Joshua Chin shares how his team helps eCommerce brands grow through smart retention strategies, the power of owned marketing channels, and what sets Chronos apart in the digital space. Continue reading to learn more.

Can you please introduce yourself to our readers and give us a brief overview of your company?

I’m Joshua Chin, CEO and Co-founder of Chronos Agency. We’re a specialized retention and lifecycle marketing agency that partners with high-growth brands to maximize their customer lifetime value through data-driven strategies. My team of marketing experts has helped over 500 startups and scaling companies achieve remarkable growth by leveraging email, SMS, and push notification marketing to build lasting customer relationships.

What digital marketing channels does Chronos Agency specialize in?

At Chronos Agency, we specialize in the most powerful owned marketing channels – email, SMS, and push notifications – to build lasting customer relationships without third-party platforms. We’re particularly proud of how we orchestrate these channels to work together, creating seamless customer experiences that consistently improve ROI, drive revenue growth, and maximize customer lifetime value. The truth is, focusing solely on acquisition while ignoring retention means leaving money on the table.

The role of push notifications is steadily increasing. What can you tell me about that part of your work?

Push notifications have become a powerful tool in retention marketing, offering an intimate and direct way to engage with customers. They’re particularly valuable for app-based businesses, as users who download your app have already demonstrated trust by allocating screen space to your brand. This privileged position means each notification must deliver meaningful value without being intrusive. When executed thoughtfully, we’ve seen push notifications significantly boost customer retention and loyalty by delivering timely, relevant messages that enhance the customer experience.

You also host the eCommerce profits podcast. What topics does it cover?

The eCommerce Profits Podcast brings together visionary founders and industry experts to dive deep into the real journey of building successful eCommerce brands. We explore both the challenges and triumphs of profitable growth, featuring conversations with remarkable entrepreneurs like Davie Fogarty of The Oodie and Spencer Jan of Solo Stove, who share candid insights about their paths to success. Each episode uncovers the strategies, pivotal decisions, and sometimes hard lessons that shaped these thriving businesses.

How does Chronos Agency differentiate itself from other agencies in the creative and digital space?

At Chronos Agency, we’ve built several key differentiators that set us apart in the retention marketing space. First, our global talent strategy, particularly our strong presence in Asia, allows us to provide our clients with dedicated, multi-person teams regardless of their size or budget. Imagine having 4-5 specialists working as a seamless extension of your team – that’s the level of support we deliver.

Our robust team structure enables exceptional responsiveness and quick turnaround times, which is crucial for fast-moving eCommerce brands. When you need to move quickly, we’re right there with you, matching your pace and energy.

Additionally, we’ve earned top-tier partnerships with leading platforms like Klaviyo, Mailchimp, Postscript, and many more. These elite partnerships give our clients access to advanced technical support and strategic resources that are exclusively available at this partnership level. This combination of dedicated teams, rapid execution, and premium technology partnerships creates a unique value proposition that truly sets us apart in the industry.

To learn more about Chronos Agency, you can visit chronos.agency

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