In this interview we are going to talk with Meyr Aviv, Founder & CEO of iMoving, an online platform that lets you compare moving companies.
We will dig into how they have built their website, starting from their choice of
Microsoft Azure as hosting provider, and then will get their expert tips on how to set up a business plan for big interactive sites, and what trends to keep an eye on.
Please introduce iMoving to our audience. What’s your story and how has it evolved so far?
The story of iMoving began with the mission to make moving simple, transparent, and affordable for everyone. It’s the only moving platform that offers instant price quotes from pre-screened, professional movers. We make it easy for users to compare prices and reviews so they can find the best mover for their needs. We also offer full support throughout the moving process, from start to finish.
We know moving days can be hard – and it’s rare for everything to go perfectly and as planned. That’s why we have a full money-back guarantee if something goes wrong. We want to make sure our users have a great experience and that their belongings are well taken care of.
Years have passed and we have remained true to our mission of making moving easier for everyone. We do so by consistently optimizing our website and adding new features that make the moving process even simpler. We listen to our user feedback and work hard to address their needs. We are also always expanding our network of professional movers so that we can offer even more great options to our users.
Who is your typical customer?
Our typical customer is someone who is planning a move, whether it be within their city, to a new city, or even across the country. They may be moving for a new job, to be closer to family, or for any number of other reasons. Our platform allows them to easily compare different moving companies and find the one that best fits their needs.
What makes you stand out from the competition?
There are a few things that make us stand out from the competition. First, we only work with licensed and insured professional movers. We don’t just allow any company to be listed on our platform, but we handpick each one to make sure they meet our high standards. The customer experience is very important to us, so we always strive to provide them with the best possible service.
Second, we offer a variety of user reviews and recommendations, so our customers can get an idea of what others have thought of the company before they make their decision. When it comes to something as important as moving, we believe it’s important to have all the information at your fingertips so you can make the best choice for you.
Finally, we offer a simple and secure platform that is easy to use. Our goal is to make the moving process as seamless as possible, so our customers can focus on what’s really important – their new adventure! By being transparent, resourceful, and customer-centric, we hope to make iMoving a go-to platform for anyone planning a move.
Can you give us an overview of your website tech stack?
Our entire platform is hosted on Microsoft Azure, using .NET environment. We’re currently migrating from an old Angular framework to VUE.js, to enable better performance and visibility on the client side. Our mobile app is also being developed on Flutter, to allow quicker development for all mobile platforms while keeping high-performance levels.
Our data lies on a Microsoft SQL server with replica management. This allows us to serve large and complex data queries for decision-based data, for both types of our users. Additionally, it helps us to maintain updates with a high level of accuracy and integrity.
In Your Opinion, What Is The Most Important Part of An Online Business Plan?
The most important step in our online business plan is research. This means that we identify our target audience, what they want, and how they want it. We also research our competitors to see what they are offering and how we can improve upon it. This helps us to create a unique selling proposition that will make our business stand out from the rest. Finally, we use this research to determine what marketing strategy will work best to reach our target audience and achieve our business goals.
Many people skip this step entirely, but it is essential for the success of any online business. By taking the time to do the research upfront, you will save yourself a lot of time and money in the long run. It also ensures that you can provide your customers with exactly what they want, which will help to build loyalty, repeat business, and referrals.
What marketing trends are going to be key in the next few years?
Mobile optimization will be crucial – More and more people are using their mobile devices to access the internet, and this doesn’t seem like it will change anytime soon. This is because smartphones provide several advantages, with convenience being the biggest one. It allows users to get quick information and do so much anywhere at any time. Because of this, businesses need to ensure their websites are properly optimized for mobile devices, or they risk losing out on potential customers.
Customer experience will be a focus – Businesses need to make sure their customers have a positive experience when interacting with them, whether it’s online or in person. This means providing quality customer service, responding to questions and concerns, and offering a great product or service. If businesses can provide an excellent customer experience, they’ll be more likely to retain customers and attract new ones.
Nowadays, customers can easily share their experiences with a business thanks to social media and online review sites. This means that businesses need to be extra careful about the quality of their product or service, as well as their customer service. One negative review can quickly spread and damage a business’s reputation.
Personalization will be important – With the amount of data that businesses have access to, it’s becoming easier for them to personalize their products and services for their customers. This is also something that customers have come to expect, and it can be a great way to differentiate your business from the competition.
Customers are also more likely to do business with a company that knows how to cater to their specific needs. By personalizing your offerings, you’ll provide a more unique and tailored experience for your customers, which can help build loyalty and brand awareness.
Lastly, any exciting news or developments that you would like to share about iMoving?
We are thrilled to announce numerous exciting developments for this year! We have recently introduced a new widget based on trucks, allowing customers to book moving services in just five clicks. Furthermore, in Q4 2022, we will be unveiling additional services such as moving insurance and moving boxes.
In Q1 2023, we’re publishing a new app that will improve all communications with both movers and customers. And in Q2 and Q3 2023, we’re introducing a data-driven recommendation for movers’ pricing and for customer booking.
We’re always looking for new ways to improve the moving experience for our customers, and we’re excited to see what the future holds!
