How Much Is a Logo Design? Full Cost Breakdown in 2025

A good logo is vital for building brand identity, but you don’t have to overspend to get a high-quality design. Take the iconic Nike “swoosh” logo, for instance, which cost $35 in 1963 (about $350 today), or Coca-Cola’s timeless logo, which was designed by the company’s bookkeeper.

Still, finding the ideal solution can be challenging, especially if you’re just starting out. Many so-called “affordable” logo services come with hidden fees, leaving you with either a poorly designed logo or unexpected costs just to make it usable.

To help you make the right choice, I researched and tested various platforms offering logo design services, including logo makers, contest-based platforms, and freelancer markets. I evaluated their pricing, design quality, and overall value to find the best ones for getting a professional logo at a reasonable cost.

What Is the Cost of a Logo Design Service? Here’s What You Can Expect To Pay

How much you’ll spend on a logo depends on the type of service you choose – whether it’s an online logo maker, a freelance designer, a crowdsourcing platform, or a graphic design agency.

Here’s a quick breakdown of the typical costs for each option:

• Freelance designer. Hiring a freelancer offers personalized service with prices starting at as little as $5 for a custom logo on a marketplace like Fiverr. But you’ll likely pay anywhere between $45 and $800, depending on the designer’s experience. Highly skilled designers may charge more.
• Online logo maker. You can create a logo at minimal cost using online tools like Looka. Basic packages start at $20, while premium options with branding features and high-resolution files can cost up to $129.
• Contest-based website. Platforms like 99designs and DesignCrowd allow you to host a contest where multiple designers submit their ideas. Expect to pay anywhere from $109 to $899, depending on the package you choose and the number of submissions​.
• Design agency. Design agencies typically charge $2,500 to $10,000 or more, based on the agency’s size. This option is ideal for larger businesses or those undergoing a complete rebrand, as it involves a team of experts.

What To Consider When Choosing the Right Logo Design Option

Aside from design quality and affordability, there are several other crucial factors to consider when deciding how to create your logo. These considerations apply no matter the size of your business. Here’s what I focused on during my research:

• File types offered. High-resolution formats like JPEG and PNG, along with vector files such as EPS, SVG, and AI, are essential for scalability and versatility. These files ensure your logo looks great online, in print, and on both light and dark backgrounds.
• Copyright. Securing ownership of your logo’s rights is crucial to protect your brand. If you’re working with a freelancer or an agency, be sure to clarify copyright transfer in advance. If you opt for online logo makers or contest sites, review their terms on usage rights before committing.
• Free revisions. The ability to fine-tune your logo is essential. Check whether freelancers offer free revisions in their packages and whether online logo makers limit the number of edits you can make.
• Branding tools. Aligning your logo with your brand helps improve your long-term brand recognition. Logo makers and contest websites may offer brand kits with additional tools to help you develop your brand image.
• Time commitment. The time required to finalize your logo depends on the option you choose. Freelancers and agencies may take longer depending on their process and the complexity of your design. With online logo makers, turnaround time often depends on the user interface and your own design skills.

Any Budget: Freelance Designers

Working with a freelance designer is a flexible solution for creating your logo. Whether you have a limited budget or are looking for a high-end, custom logo, freelance platforms make it easy to find designers with the right skills and experience.

For instance, platforms like Upwork, Toptal, and Fiverr give you access to a global network of freelance designers. You can connect directly with designers worldwide, ranging from beginners building their portfolios to seasoned professionals.

The Role of a Logo Designer

A logo designer’s job is to develop original logo concepts that represent your brand identity. They make revisions based on your feedback and maintain consistency across various branding materials.

A logo designer can create new or update existing logo designs. They may also create brand guidelines, including logos, color schemes, and typography, and adapt your logo for various social media platforms.

Average Prices of Hiring a Logo Designer

The cost of a logo design service varies depending on the platform you choose. For instance, freelance designers on Upwork typically charge between $15 and $30 per hour. This means that the monthly cost ranges from $1,200 to $4,800, depending on whether these are part-time or full-time rates. Designers can also set up a fixed rate per project.

On Toptal, the rates are significantly higher, typically starting from $60 per hour. That said, compared to Upwork, Toptal has a more rigorous screening process, which results in a smaller, elite pool of designers. Experienced designers will likely charge more, which is reflected in the platform’s higher rates.

On the other hand, designers on Fiverr typically set fixed project fees that vary depending on the tier you choose. The Beginner services range from $5 to $75, while the Mid-level services go up to $350. If you opt for the Pro-level services, expect to pay anywhere from $400 to $2,200.

Lower-cost tiers on Fiverr might include fewer revisions, simpler designs, or faster turnaround times. On the other hand, higher-tier packages often provide more detailed consultations, complex designs, and additional features like source files, brand guidelines, or social media adaptations.

You should also take into account platform fees. For example, Toptal gives you a two-week free trial to use the platform, after which you’ll have to pay a $79 flat monthly fee to continue using their services. Upwork’s fees go up to 10% of every purchase, depending on the plan you choose. Fiverr has the lowest fees, charging up to 8.5%.

Toptal gives you access to an elite group of designers, but it may not be the best option if you have a tight budget. Upwork and Fiverr have lower rates, but a larger pool of designers also means varied talent quality.

Still, in my experience, Fiverr does a better job of balancing affordability and creativity. The ability to choose a service tier based on your budget and advanced search options allow you to get started quickly, and the lower rates work great for startups and small businesses.

If you need more time to decide, here’s a quick breakdown of the three platforms:

Under $100: Online Logo Makers

If you’re looking for a budget-friendly branding solution and don’t mind making some logo customizations yourself, online logo makers are worth considering. These tools, costing under $100 on average, allow you to create a professional-looking logo without hiring a designer.

Typically, you’ll get an intuitive editor to work in, where you can input your business name, choose a style or theme, and let AI generate logo options tailored to your preferences. This process is quick, requiring only a few minutes to produce multiple designs, which you can download in various formats, depending on the package you choose.

Alternatively, you can opt for a template-based logo maker and let your creative juices flow by customizing prebuilt designs.

Not all online logo makers are the same, so it all comes down to your priorities.

Speed and Simplicity

AI-powered tools have become a standard feature in most online logo makers. Though they save time, not all these tools offer the same level of originality. Having tested many online logo makers, I can say that Looka has some of the most beautiful AI-generated designs.

Looka’s AI tools generate 100 attractive logo options based on your preferred logo style, colors, and icons. Once you’ve selected a logo, you can tweak the style, colors, font, layout, background, and symbols until it aligns perfectly with your brand’s identity.

Looka is free to try, so you can experiment and save multiple logo designs before you pay. The Basic plan lets you design a single low-resolution logo for $20, but to get a logo suitable for commercial use, you’ll want to upgrade to the Premium plan ($65), which includes vector and transparent background file types, among other high-resolution options.

Comprehensive Branding and Business Services

You may be looking for an all-in-one approach if you run a small business or a startup. A logo maker like TailorBrands handles business services for you, including helping you set up an LLC, do your tax returns, provide business insurance, and handle trademark registration.

Though the customization options are limited, you can still change your logo’s layout, shape, color palette, and font style. Also, you get additional brand assets, such as templates for social media posts and the free seasonal logo tool. TailorBrands will resize your logo to fit the ideal image size for any platform or social media channel.

TailorBrands’ subscription model may initially seem expensive, but it’s worth it if you plan to use all its services. The more expensive plans (starting from $19.99 per month), give you ongoing access to social media tools, basic print design tools for business cards and stationery, and the ability to upload your own images. Plus, you get all the usage rights to your logo, with no restrictions, even if you cancel your membership.

Free Plan

It sounds too good to be true if I tell you that you can create a free logo for commercial use, right? Well, DesignEvo lets you do just that. Your logo may have a lower resolution (300x300px), and you’ll have to credit DesignEvo for its creation, but it’s a decent option if you’re on a tight budget.

You’ll have to upgrade to one of its paid options for higher-resolution files, but even the paid plans are fairly affordable. If you opt for DesignEvo’s Basic plan, you’ll pay a one-time fee of $24.99 and get access to higher-resolution JPG and PNG files and unlimited free edits of your logo.

Though some of DesignEvo’s vast library designs are hit-or-miss, you can customize any template as much as you want using the logo maker’s advanced editing tools.

Here’s a quick breakdown of the online logo makers I tested to help you weigh your options:

$100-$300: Design Contests

Design contests allow you to invite multiple designers to submit their creative interpretations of your brief. This model is particularly appealing if you’re looking for variety, as a single contest can generate dozens of logo concepts from designers across the globe.

Flexible Pricing

These types of crowdsourcing platforms can offer flexible or fixed pricing. For instance, DesignCrowd has a flexible pricing model ranging from $109 to $700+ for posting a logo design contest. You can expect to receive 1-3 submissions on the entry-level plan and over 100 submissions on the top-tier plan.

Packages cover hosting your project on DesignCrowd’s platform, revisions, the files for your final design, and the winning designer’s fee. This allows you to control your overall costs while having the opportunity to review different design concepts, creative ideas, and logo styles.

You can also hire a freelance designer directly, choosing from one of several affordable plans. DesignCrowd will even match you with a logo designer. It’s a good solution if you don’t want to review dozens of portfolios and logos or are new to hiring freelancers and uncertain how to begin and set your budget.

Fixed Pricing

99designs is another crowdsourcing logo design service worth considering if you prefer a fixed-price model. 99designs offers four plans (starting from $299), each providing a different level of service and designer expertise. Since pricing is fixed, you simply pick the plan and add-ons that best suit your budget – the design fee is included in the price.

99designs’ plans are pricier than DesignCrowd’s. But in return, you get more creative concepts and more options on the entry-level plan – up to 30 logo designs rather than 3. Depending on your plan, you can get as many as 90 logo designs in various potential styles, including minimal, retro, modern, and more.

If you’re still unsure, here are the two crowdsourcing platforms at a glance:

High-End: Agencies ($2,500+)

If you choose to work with a design agency for your logo, you can expect comprehensive branding strategies and an experienced team dedicated to your project. Agencies often include services like market research, competitor analysis, and a deep dive into your brand’s story to craft a logo that seamlessly aligns with your business identity.

Agencies might be a good option if you have a substantial budget or are looking for a long-term branding partner rather than a one-off logo design.

However, it’s important to remember that you don’t have to pay a premium to get high-quality results. Freelance designers, online logo makers, and design contests are significantly more affordable and can produce exceptional logos if you’re clear about your vision and requirements.

How To Choose a Good Logo Design Service and Save

There’s no right or wrong choice here. Freelance designers are a flexible solution for new and established businesses. I recommend Fiverr for a custom logo at a great price tailored to your budget.

On the other hand, if you want professional-looking, ready-made logo designs you can tweak to match your style, an online logo maker like Looka is a fast and easy option that still captures what’s unique about your brand.

Or, if you’re comfortable running a design contest and want multiple logo ideas from professionals, go with DesignCrowd. You can choose the logo and designer that best captures your vision.

FAQ

What are logo design pricing factors?

Pricing factors depend on the logo design service you choose. For freelance designers, the price depends on several factors, such as the designer’s experience and expertise, the complexity of the logo design, the number of concepts and revisions, file formats, and project timelines. On the other hand, if you use an online logo maker, the platform’s pricing model, AI features, customization options, branding bundles, and file types offered all influence the cost.

Are there hidden costs in logo design services?

Depending on the service you use, hidden costs can arise. For freelance designers or crowdsourced logos, these may include platform fees, copyright licensing, extra revisions, or specific file formats. Online logo makers might charge for subscriptions, premium features, branding add-ons, or extended copyright. To avoid surprises, outline your needs upfront, review the fine print, and budget for potential extras.

How long does it take to create a logo?

It depends on the method you choose. Freelance designers usually take 2-6 weeks, depending on the complexity of the design, the designer’s process, and your feedback. Similarly, with design contests, creating a logo can take 2-4 weeks, though it can be extended if you need more time to review entries or request changes. With online logo makers, it can take a few minutes or hours, depending on how much time you spend tweaking the design.

Does spending more on a logo guarantee better quality?

No, spending more on a logo doesn’t always guarantee better quality. While higher costs can often reflect the designer’s expertise and experience, a quality logo ultimately depends on how well it aligns with your brand identity, design principles, and adaptability to various uses.

While working with a designer can be pricey, using an online logo maker can help you create professional-looking designs for cheap. Our expert review of the 10 best logo makers in 2025 can help you find budget-friendly solutions that deliver quality results.