How getimg.ai Generates 1M+ Images Daily: Q/A with Co-founder Maciej Lukowski

👋 Welcome to another interview by Website Planet. Our interviewees show you the growth strategies and tools they used to grow their company, and analyze the current trends in their industry to give you an actionable playbook you can learn from.

Our guest today is Maciej, Co-Founder of getimg.ai, a suite of creative AI tools that helps people create and edit over 5 million images every week faster and therefore bring more creativity across various industries.

Give an overview of your products and services.

getimg.ai stands at the forefront of AI in visual content creation, offering a suite of AI tools that transform how images are generated and edited.

Our main and most popular product is Text-to-Image Generator, which converts text into images. It is ideal for quick, effective visualizations. This tool works with many popular AI models like Stable Diffusion XL, different community-trained models, and our custom Essential pipeline.

Essential, created to provide the highest-quality images with simple prompts, is perfect for people wanting to start the journey with Generative AI. You may require some knowledge and experience in prompt writing to get high-quality results with ‘Advanced’ models, while Essential generates outstanding photorealistic, artistic, and anime pictures within seconds.

Another tool is Real-Time, which generates images in less than a second. It is so quick that I see it as a prompt-building tool – so you can see how the image changes by adding words to your prompts.

We also support DreamBooth, a service that enables you to train custom AI models based on pictures that you upload. It is great for brands and artists to maintain distinct identities. It can also be utilized to make AI avatars.

All of those are centered around image generation, but we also have great tools for editing existing images (both AI-generated and not).

AI Canvas is a workspace developed for outpainting, meaning expanding images beyond their original borders. You can design your creations on an infinite canvas, e.g., create an extra background for the Mona Lisa.

Image Editor – our most powerful tool – simplifies image editing, making advanced techniques accessible to all skill levels. Erasing objects, removing or replacing background, inpainting – have never been so simple.

On the top of all image tools is the recently launched Image to Video. You can turn any picture into 4-second animations with it.

Last but not least, there is an API that integrates our AI capabilities into other applications essential for developers and businesses incorporating AI visuals.

We address critical pain points by reducing time and skill barriers to producing high-quality content. Our tools are tailored for digital artists, marketers, and content creators, enhancing creativity and streamlining workflows.

Without getimg.ai, users may need to rely on traditional graphic software, resulting in reduced efficiency and creativity in their projects.

The three ways getting.ai stands out:

1. Our tools are user-friendly and accessible to all skill levels.
2. We offer rapid image processing, providing quicker results than many alternatives.
3. We offer a comprehensive suite of AI tools in one application, making it a one-stop shop for image generation and editing needs.

Our goal is to build tools for everyone – you do not have to be a skilled graphic designer to achieve great results with our AI tools. I consider this the biggest benefit – you can do the graphic jobs even if you are not skilled. Additionally, it allows for substantial time savings and enables enhanced creativity.

People can complete tasks in seconds that used to take hours or minutes, and our AI models can serve as a source of inspiration for new ideas.

How does your mission differ from the other companies in your niche?

getimg.ai’s mission is to democratize advanced image creation and editing technology.

Our platform is uniquely inclusive and user-friendly, making advanced AI accessible to all skill levels. Already described, Essential – is a great example of how we aim to make image generation even more accessible (and we are working on its further upgrades).

Furthermore, we offer a comprehensive, integrated suite of image creation and editing tools, enabling customization and personalization through features like Dreambooth. I consider this to be another advantage that our customers choose instead of our competitors.

Finally – it is all backed with high-performance GPUs to ensure rapid processing speeds. When I tested competitors recently, many still struggled with the speed.

This combination of accessibility, efficiency, and personalization defines our competitive edge, transforming how visual content is created.

Our core values center around innovation, creativity, and accessibility, ensuring our AI technology pushes new boundaries. We emphasize building innovative AI products available to everyone at all skill levels.

We aim to become the one-stop shop for a wide range of AI models, not limited to images but expanding into text and video models. Our vision is to offer a comprehensive suite of AI solutions catering to diverse needs across various industries. We aspire to drive the development of cutting-edge AI applications and technologies, ensuring that AI becomes an integral part of businesses and individuals’ everyday lives.

What industries or business sizes benefit the most from your solutions?

Our solutions cater to a wide range of industries and business sizes. We have individual artists, as well as enterprises, utilizing our API for image processing. Industries that benefit the most include graphic design, architecture, art, and where our tools address specific needs.

Users often relied on traditional graphic editing software like Photoshop or stock images for their creative and professional needs. It was time-consuming, very complex, and sometimes limited in scope.

With getimg.ai’s AI-driven tools, everyone can start creating images, which is the difference. If someone has difficulties working with traditional tools, getimg.ai is built for him.

And what makes them eventually choose you over your competitors?

Most recently, users have opted for our product primarily because of image quality.

In fact, we are observing an increasing volume of images generated in Essential – a sign that people are looking for easy use and good-quality images. It also confirms that even those with limited technical expertise can harness the power of AI.

Our user-friendly interface, generation speed, and comprehensive AI features follow it.

We have strong customer support and community engagement to ensure feedback is incorporated and users feel supported. These features provide long-term value, enabling users to stay competitive in the evolving digital landscape.

The results differ between types of users. For example, we have many advanced users who could run AI models on their local computers – but they value the time savings – what takes minutes on your local machine is delivered within seconds on our infrastructure.

Many people provided great feedback once we implemented Essential – mainly due to the high-quality outputs achieved, which are not accessible anywhere else.

Overall, people report a positive impact on their work efficiency, the quality of their output, and the ability to take on more creative projects with less manual effort.

They can now easily complete tasks that used to be time-consuming and technically challenging. This means they have more time for strategic thinking, creativity, and other high-value activities. With our solution, they can generate images at a pace that was previously unimaginable. This newfound efficiency and productivity have allowed them to take on larger projects, explore more creative opportunities, and improve their work-life balance.

Many customers even return after several months of break when using competitor products. This is the best feedback we can receive.

What opportunities and challenges do you see in the future of your industry?

In the AI industry, the main challenge and opportunity lie in fine-tuning AI models for specific use cases and niche applications. As AI models continue to improve, there is potential for more outstanding results in various industries.

And what about your future? Any upcoming features that users should look forward to?

We are working on many new features, which are scheduled to be rolled out throughout the year.

Firstly, I can confirm that Essential will be even better. Recent samples that I have seen confirm higher quality and higher resolution – which translates into more detailed and realistic images.

Another feature that we have been working on for a long time are upscalers – we want to bring the highest quality to the existing images.

Moreover, we are also preparing to launch new models already released this year.