You Will Probably Use AI The Wrong Way: A Warning By Justin Stayrook CGO of EYEMAGINE

👋 Welcome to another interview by Website Planet. Bringing you insights on how the best companies are solving the current challenges in their industry, and how they are planning ahead for the future.

Justin Stayrook, Chief Growth Officer of EYEMAGINE, an award-winning ‘AI-led’ Customer Experience agency specialized in creating optimized digital experiences with Adobe, BigCommerce, Shopify, Acquia and others..

We discussed the reasons why most agencies will not be able to implement AI in their project and campaign delivery, and how EYEMAGINE has been able instead to reduce costs and time by up to 60% for clients like Disney, Alpinestars, Coffee Bean, and more.

Introduce your company to our audience

At EYEMAGINE we are pioneering ‘AI-led’ delivery of digital transformations to dramatically improve costs and enhance quality for our clients.

Using our proprietary aiAccelerate framework, EYEMAGINE can:

• Provide a services model that reduces typical agency costs by 40-60%
• Deliver first year positive ROI
• Generate quantitative and measurable impact to KPIs

What are the key challenges in your industry right now?

Brands are being forced into an outdated delivery model for their digital transformation projects. This old model relies on significant offshore development which has become more expensive and is preventing their business from innovating and delivering business value.

Let’s look at just some of the benefits of implementing AI-based delivery methodologies in your digital agency to enhance efficiency, productivity, and client services:

• Better Efficiency: AI tools can automate tasks, write code, analyze data, and optimize processes, leading to improved efficiency in delivering services to clients
• Cost Savings: By automating processes that were previously manual, AI can save time and money for digital agencies, making operations more cost-effective
• Competitive Advantages: Agencies that leverage AI tools can stay ahead of competitors by making faster decisions, optimizing project outcomes, and delivering better results for clients
• Marketing Content Optimization: AI helps in creating tailored marketing content that resonates with the target audience, leading to better engagement and conversion rates

How are people trying to solve these issues, and why are these solutions not ideal?

Other digital agencies are trying to implement AI-based delivery methodologies for their clients. However, most if not all agencies will not be able to implement AI in their systems.

This is because it would require massive reductions in delivery staff and also a change to the core operations of estimation and delivery.

Some more reasons why agencies may struggle to properly leverage AI:

• Lack of In-House Expertise: only the right, skilled professionals will be able to decide where and how to implement AI effectively within operations. Uncertainty will delay and complicate the adoption process.
• Legacy Ways of Working: Most digital agencies have been working under the same operating paradigm for 20 years. Moving to an AI-led model will require complete overhauls of their operating model and starting from scratch. This will be a very expensive pivot for most agencies.
• Choice Overload: The vast array of AI tools and solutions available can overwhelm agencies, making it difficult to choose the most suitable options for their specific goals and challenges.
• Passing Along the Benefits to the Customer: with AI will come greater efficiency in all aspects of delivery. This will result in lower costs of delivery. Will agencies be willing to pass along those cost savings to their clients or will they use the innovation to increase profit?

It took 50 years of combined experience between our EYEMAGINE principles to empathize and fully understand the needs from our customers. We are very focused on disrupting the existing agency model and helping our clients realize better cost, quality and time to market for their digital experience projects.

How do you solve these problems in a better way?

We have developed our proprietary aiAccelerate framework that uses cutting-edge GenAI and automation technology to streamline the delivery process and improve quality. We have a workshop with our customers to demonstrate the power of this model and its effects on cost and quality and ROI.

Typically our customers see 40-60% improvement in both cost and time to market. Which is huge for a business that relies on digital as a source of revenue and lead generation.

At EYEMAGINE we are focused on building this model to pass along the value directly to our customers.

“I can’t say enough good things about EYEMAGINE and their team. Every time we need help, we get prompt attention and high-value results. EYEMAGINE’s work has helped our growing business by providing a reliable and innovative online presence. We look forward to a bright and successful future knowing we have a long-term partner in EYEMAGINE.”

Ivan Arnold, ex CEO/Co-Founder of tokidoki

What new challenges and opportunities do you see coming in the future, and how do you plan to adapt to these changes??

The landscape of GenAI and automation is changing rapidly. It is up to us to stay on top of this to provide the best value to our clients every step of the way.

We have deep relationships with technology partners, industry analysts, and others who we can collaborate with to stay in tune with the fast moving changes these AI-based technologies will bring to all aspects of our business.