Whom do you help and with what? What was the “aha Moment” that started everything? Can you share that story with us?
I help small and medium-sized business owners from b2b, dropshippers, retail, and print-on-demand to build their online store quickly, easily, and with deep customization.My “aha moment” was actually when someone approached me to create Debutify (a developer who co-founded Debutify with me to create a product that allows business owners not to need so many third-party apps, reduce costs, and centralize it all into a theme to make it quick and easy for them. As a brand owner, I know the difficulties of building a site, so when we discussed this I knew there was an opportunity to make something to help many people who have the same problem. That is where it started.
My story before that was that I was an eCommerce brand owner, and really hated editing my website, finding it frustrating. I was also a YouTuber, and that is how I met my business partner through our overlapping networks. From there we built Debutify, and promoted it through our network on YouTube and it grew far further than I had anticipated. Since then we have reached 500,000+ customers worldwide and continue to grow every day! 🚀
Fast forward to today, what do you think makes your company stand out? What are you most proud of?
I think what makes our company stand out is our attention to detail. We really listen to our customers, and proactively address problems before they become one for them. I am a firm believer in customer-centric business. It’s the best and most rewarding way to build your business, and it allows us to tailor our solutions to multiple industries simultaneously without sacrificing quality.From your experience, is there a piece of conventional business wisdom that you strongly disagree with? What does reality look like?
I strongly disagree with the sentiment that starting an online business is easy. Yes, it is easy to get software solutions to start it, but to me building a business is incredibly difficult, even to this day I still find it extremely difficult. Online we see people promoting it as easy, which is not true and sets people’s expectations too high only to be hurt when reality kicks in. In reality, you have taxes, refunds, staff costs, business software costs, your expenses, and many more unexpected costs that won’t stop coming.Building a business to me is all about cash flow. Building a good customer base and managing your cash flow is the baseline of a successful business to manage the bumps and unexpected turns you will encounter. We are shown the profits you can make, but to me cash flow is king, so I always encourage people to focus on cash flow and not focus on profits. You will find you will have a more sustainable business that way.
