How Blikket Drives $100m Revenue With Eco Sustainable Digital Marketing: Q/A with CEO Alexander R. Benz

Who said that business growth can’t be eco sustainable!

Blikket does that every day – creating high-converting landing pages and eCommerce solutions that so far have generated over $100 million in added revenue for D2C brands in health and wellness while reducing their carbon footprint.

Alexander R. Benz, CEO of Blikket joined me in this interview for Website Planet, to show me exactly how Blikket’s unique approach to UX and CRO saves an average of 1.2 tons CO2 per landing page crafted while boosting client revenue by an average of 100% to 200%.

What are the key challenges in your industry right now?

Right now the digital marketing industry is facing a series of challenges caused mainly by the unprecedented speed of technological innovation. I personally see three main areas of concern:

1. The increasing need to balance profitability with sustainability.

With growing environmental concerns and a shift towards eco-conscious consumer habits, businesses face pressure to adopt greener solutions while remaining profitable. This requires them to rethink their strategies, invest in new green technologies, and integrate environmentally friendly practices into their digital operations.

2. Staying ahead of the constant technological advancements and digital trends.

The industry evolves rapidly, with new tools, algorithms, and platforms emerging regularly. Adapting to these changes, understanding their implications, and leveraging them effectively to drive results pose ongoing challenges for businesses in digital marketing.

3. Ensuring data privacy and security in an increasingly connected world is a pressing concern.

With the rise of data breaches and privacy regulations, companies must navigate complex legal frameworks and implement robust security measures to protect their data and consumer information.

Only by addressing these challenges head-on and proactively adapting to industry trends, companies can stay competitive and relevant in the ever-evolving digital marketing landscape.

How are companies trying to solve these issues, and why are these solutions not ideal?

Many businesses are incorporating eco-friendly practices into their operations to balance profitability with sustainability, such as optimizing energy usage, reducing waste, and investing in renewable energy sources. Some companies also implement green marketing initiatives to appeal to environmentally conscious consumers and differentiate themselves in the market.

However, these solutions may only sometimes be ideal due to several reasons:

Some businesses are engaged in greenwashing, promoting themselves as environmentally friendly without making significant sustainable changes. This can lead to consumer mistrust and damage their reputation.

Sustainability also comes at a high cost. Implementing sustainable practices can often require substantial upfront investments or resources, deterring some companies from fully committing to long-term environmentally friendly strategies.

Add to those the complexity of regulatory frameworks and varying sustainability standards across regions, which make it challenging for businesses to navigate and ensure compliance.

The result is that, while efforts to address sustainability and profitability challenges are commendable, ensuring genuine commitment, transparency, and alignment with evolving environmental standards is essential to making a meaningful impact in the digital marketing industry.

How do you solve these problems in a better way?

At Blikket, we approach the challenges of balancing profitability and sustainability comprehensively and effectively. Our unique approach involves integrating eco-friendly practices into our core business operations, ensuring that sustainability is not just a side feature but a fundamental aspect of our services.

We prioritize transparency and authenticity in our sustainability initiatives, ensuring our environmental commitment is ingrained in every aspect of our work. We strive to lead by example, showcasing genuine dedication to reducing our carbon footprint and promoting eco-conscious practices. This authenticity builds trust with clients and stakeholders, demonstrating our sincere efforts to impact the environment positively.

Moreover, we take a proactive stance in staying ahead of technological advancements and industry trends. By investing in continuous innovation, research, and development, we strive to integrate cutting-edge technologies and strategies to drive results for our clients. This forward-thinking approach enables us to adapt to changes swiftly, enhance our services, and deliver exceptional outcomes aligning with profitability and sustainability goals.

Our better way of solving these challenges lies in our commitment to authenticity, innovation, and sustainability. By embedding these principles into our operations, we address industry challenges effectively and set new standards for sustainable digital marketing practices.

“Working with Blikket is exceptional. They quickly grasped our essence, adapted to diverse models, and delivered outstanding designs and CRO insights. Their value surpasses costs, making collaboration highly productive and cost-effective.”
Marc Uhlmann, CEO of Nimbo

What new challenges and opportunities do you see coming in the future?

One key challenge on the horizon is the increasing demand for personalized and tailored experiences. With consumers expecting more customized interactions and content, businesses must invest in data-driven strategies and advanced technologies to effectively deliver targeted and relevant messaging.

Another challenge is navigating the intricate landscape of data privacy and security regulations. As data protection laws evolve globally, companies must stay abreast of compliance requirements and implement robust measures to safeguard customer data and maintain trust.

At the same time, effectively leveraging emerging technologies like AI and voice search can lead to more immersive and personalized customer experiences, opening up new avenues for brands to connect with their audience and differentiate themselves in the digital space.

Of course, that should be done with a strong emphasis on sustainability and corporate social responsibility to allow businesses to align with consumer values, showcase their commitment to environmental stewardship, and positively impact society.

Overall, as the digital marketing landscape continues to evolve, staying agile, innovative, and adaptable will be critical for businesses to navigate challenges and capitalize on the diverse opportunities that the future holds.

By embracing new technologies, prioritizing customer-centric strategies, and upholding ethical and sustainable practices, companies can position themselves for success in the ever-changing digital marketplace.

How do you plan to adapt to these changes?

Adapting to the dynamic changes in the digital marketing landscape requires a proactive and strategic approach. At Blikket, we are committed to staying at the forefront of industry trends and innovations to ensure we continue delivering value to our clients and remain competitive in the evolving market.

To meet the increasing demand for personalized experiences, we plan to enhance our data analytics capabilities and invest in AI-driven technologies to better understand customer behavior, preferences, and trends. By effectively leveraging data insights, we aim to create tailored and targeted campaigns that resonate with our clients’ target audiences, driving engagement and conversions.

In response to the evolving data privacy landscape, we prioritize compliance with data protection regulations and implement stringent security measures to safeguard sensitive information. This commitment to data security and privacy builds trust with our clients and ensures that we uphold the highest standards of ethical business practices.

Furthermore, we are keen on exploring and integrating emerging technologies like AR, AI, and voice search into our service offerings to enhance user experiences and drive innovation. By embracing these technologies, we aim to create immersive and interactive digital solutions that captivate audiences and set our clients apart in a competitive market.

Our focus on sustainability and CSR will also remain central to our operations. We plan to strengthen our eco-friendly practices further, reduce our carbon footprint, and explore innovative green technologies to support our clients’ sustainability efforts. By aligning with consumer values and societal trends, we aim to impact the environment and the communities we serve positively.

In summary, our adaptive strategy revolves around technological innovation, data-driven insights, ethical practices, and sustainability, ensuring that we are well-equipped to meet the challenges and seize the opportunities that lie ahead in the dynamic digital marketing landscape.