6 Best Website Builders for Jewelry Businesses: Tested in 2024

Selling jewelry online requires more than just a beautiful website – you need specialized features to showcase intricate details, handle high-value transactions securely, and manage complex product variations. While many website builders claim to be perfect for jewelry businesses, only a handful offer essential capabilities like 360-degree product views, authentication certificate displays, and secure payment processing for luxury items.

Even among platforms with jewelry-specific features, many fall short when it comes to inventory management. You need a solution that can handle multiple metals, stone options, and size variations without becoming a nightmare to maintain. And let’s not forget about security – the last thing you want is to compromise on payment processing or customer data protection just to save a few dollars per month.

After thoroughly testing the most popular website builders, I’ve identified which platforms truly deliver the specialized features jewelry businesses need. Wix emerged as the clear winner, offering the perfect balance of creative freedom and jewelry-specific functionality, including built-in product variant management and secure payment processing, all wrapped in an intuitive interface that doesn’t require a web developer to manage.

What We Look For in the Best Website Builders for Jewelry Businesses

When evaluating website builders for jewelry businesses, I focused on features that directly impact your ability to showcase, sell, and secure high-value pieces. Here are the critical features that shaped my rankings:

• Product visualization tools. High-quality product visualization is non-negotiable for jewelry sales. Every platform on this list has advanced visualization capabilities suited for jewelry presentation, including zoom features, 360-degree views, and multiple image angles to showcase the intricate details of quality jewelry.
• Secure payment processing. Jewelry sales demand robust security features to handle high-value transactions. I only listed providers that offer SSL certificates, fraud detection, and secure payment gateways to protect you and your customers while maintaining smooth checkout experiences.
• Inventory variant management. Jewelry requires complex inventory management to handle multiple materials, sizes, and customization options. I chose builders that efficiently manage product variations – from different metal types and stone selections to size options and engravings.
• Customer authentication features. For luxury jewelry sales, authenticity matters. I looked for platforms that let you display certification details, provide secure customer accounts, and offer insurance integration options that build trust with high-end buyers.
• Mobile responsiveness and performance. With over 60% of jewelry browsing happening on mobile devices, your site must look stunning and function flawlessly across all screen sizes. Each recommended builder delivers exceptional mobile experiences without compromising on visual impact.

1. Wix: The Most Flexible Design Tools for Jewelry E-commerce1

Wix is the ideal platform for custom jewelry designers who want complete creative control over their online presence. With 3 jewelry store templates and dozens more that can be adapted for showcasing fine pieces, it gives you the freedom to create a unique brand experience. I particularly appreciate how the drag-and-drop editor lets you position galleries and zoom features exactly where you want them – perfect for highlighting details in your pieces.

What really sets Wix apart is its combination of design flexibility and jewelry-specific features. The Wix Art Store includes specialized tools for managing custom orders, variant combinations, and real-time shipping calculations based on item value. Plus, built-in video and interactive features let you create immersive product presentations that bring your jewelry to life, from 360-degree views to styled shoot videos.

While beginners might find the abundance of customization options overwhelming at first, Wix’s intuitive editor and 24/7 support make it manageable. The platform offers a free plan to test features, but you’ll need Wix’s business plan ($29.00/month)1 to access essential e-commerce tools and unlimited product listings.

Features:

• Advanced Product Galleries. Showcase your jewelry with zoom capabilities, multiple-angle views, and video integration for an engaging shopping experience.
• Custom Order Management. Handle bespoke jewelry requests with customizable forms and automated workflow tools.
• Secure Payment Processing. Built-in SSL and fraud protection for high-value transactions, plus integration with major payment gateways.
• Marketing Suite. Automated abandoned cart recovery, email campaigns, and social media integration to boost your jewelry sales.

Read our expert Wix review for more details.

2. Shopify: Scale Your Jewelry Business Across Multiple Channels1

I found Shopify to be the perfect fit for jewelry brands looking to grow beyond a single online store. It’s no wonder luxury brands like Missoma trust it with their operations – the platform makes it super simple to manage sales across your website, social media, and even physical stores, all from one dashboard.

Looking through their template collection, I spotted 203 designs in Shopify’s Jewelry and Accessories category1. The Reformation, Vivid, and Vision themes caught my eye – they really make jewelry pieces stand out with clean layouts and great zoom features. What I love most is how easy Shopify makes international selling. When someone from another country visits your store, everything automatically switches to their local currency and shipping rates.

The platform starts at $29.00 monthly, but your first month of subscription will cost you $1. Yes, it’s a bit more expensive than other options, and it took me some time to learn all its features. But if you’re serious about growing your jewelry business, these small drawbacks are worth it. I’ve found the extra cost pays for itself once you start selling through multiple channels.

Features

• Point of Sale System. Run your physical store and website as one seamless operation – when you sell a ring in your shop, your online inventory updates instantly.
• Smart Product Options. You can add up to 100 variations for each piece – perfect for offering different metals, stones, and sizes.
• Limited Collection Tools. Create buzz around new jewelry launches with timed releases and waitlists.
• Transaction Protection. Extra security measures for those expensive pieces to help prevent fraud and protect both you and your customers.

Explore our in-depth Shopify review to learn more.

3. BigCommerce: Top E-commerce Platform for Managing Complex Jewelry Catalogs1

If you’ve got a large jewelry collection to manage, BigCommerce really shines at handling extensive catalogs. What impressed me most during testing was how effortlessly it handles huge product inventories with multiple variations – you can list up to 600 variants per item without slowing down your site. Think engagement rings in different metals, stone cuts, and sizes, all organized beautifully.

I browsed through their 71 themes in the Fashion and Jewelry category, and templates like Manifest Jewelry, Orbit Dark, and Artify Jewelry stood out for their clean, professional layouts. The platform makes it simple to bundle products together – great for creating wedding sets or holiday collections. Plus, its analytics dashboard gives you real insights into which pieces are trending and what combinations sell best.

The platform starts at $29.00 monthly with BigCommerce’s 15-day free trial1. While the interface isn’t as immediately intuitive as Wix or Shopify, the trade-off comes in powerful features for larger inventories. I especially appreciate how it lets you sell everywhere – from Amazon to Instagram – without paying extra transaction fees.

Features

• Smart Category Management. Organize your jewelry collections by style, material, or occasion with automated sorting and filtering.
• Customer Groups. Create VIP programs for your regular clients with special pricing and early access to new collections.
• Automated Inventory Alerts. Get notifications when stock runs low on popular items or materials.
• Advanced SEO Tools. Built-in features to help your jewelry show up in search results, including automatic image optimization.

Get the full scoop in our expert BigCommerce review.

4. Squarespace: Design-Forward Templates for Artisan Jewelry Presentation1

Squarespace is a dream for artisan jewelers who want to tell their brand story visually. Its templates, especially Anise and Galena, create stunning galleries that let handcrafted pieces take center stage. The platform’s image-focused design perfectly captures the artistry of handmade jewelry, with layouts that flow naturally from story to product.

The visual editor makes it easy to build lookbooks and collection stories. I love how seamlessly you can blend product photos with behind-the-scenes content showing your crafting process. The built-in video capabilities are particularly useful for sharing the intricate details of your work – from the initial sketch to the final polish.

While Squarespace starts at $16.00/month with a 14-day trial, its e-commerce features are more basic compared to dedicated platforms like Shopify or BigCommerce. The product variant limit of 100 options might feel restrictive for complex jewelry collections, but it’s plenty for most artisan jewelers focusing on unique, limited-edition pieces.

Features

• Story Block Tools. Create engaging narratives about your jewelry-making process with a mix of text, images, and videos.
• Portfolio Pages. Showcase your custom work and commissioned pieces in elegant gallery layouts.
• Image Editing Suite. Built-in tools to perfect your product photos without leaving the platform.
• Integrated Blog. Share your inspiration, material sourcing stories, and crafting techniques to build customer connections.

Find out more by reading our comprehensive Squarespace review.

5. Hubspot: Custom Client Relationship Tools for Luxury Jewelry Sales1

HubSpot is perfect for luxury jewelry brands focused on building long-term client relationships. Taking inspiration from successful brands like Mejuri, I’ve found its strength lies in managing high-value customer interactions and creating personalized shopping experiences. The platform excels at tracking customer preferences, purchase history, and important dates – crucial for luxury jewelry sales.

The CRM features make it simple to nurture relationships with VIP clients. You can set up automated reminders for anniversaries, birthdays, or follow-ups after significant purchases. I particularly value how it segments customers based on their preferences and purchase patterns, letting you tailor your marketing for different buyer groups – from first-time gift shoppers to serious collectors.

HubSpot doesn’t have a dedicated jewelry category for templates, but you can easily modify templates from other retail niches or find specialized ones on Theme Forest. The starting price of $20.00 might seem steep, and you’ll likely need additional apps for advanced e-commerce features. But for luxury jewelers prioritizing customer relationships over high-volume sales, these trade-offs make sense.

Features

• Anniversary Tracking. Automate personalized outreach for special occasions and milestone purchases.
• Client Profiles. Build detailed customer histories including style preferences, sizing, and past purchases.
• VIP Program Management. Create and manage exclusive perks for your most valuable customers.
• Purchase Journey Tracking. Monitor each step of high-value sales from initial inquiry to final purchase.

Check out our trusted Hubspot review for all the details.

6. Ecwid: Easy Multi-Platform Jewelry Selling1

Ecwid is perfect for jewelry makers who want to start selling on social media before committing to a full website. During testing, I found its Instagram and Facebook shop integration remarkably straightforward – you can start selling your pieces on social media in just a few hours. Among its 40+ templates, there’s a dedicated jewelry template that’s already optimized for showcasing accessories.

The platform really understands the needs of small jewelry businesses. Its gift-wrapping options and custom packaging features help create that special unboxing experience customers love. The wishlist feature lets shoppers save their favorite pieces, which is great for building engagement and encouraging return visits. Plus, the free plan lets you list up to 5 products – enough to test the waters before scaling up.

Starting at $21.00/month for the paid plan, Ecwid costs less than most competitors. However, you’ll miss out on some advanced features like abandoned cart recovery and sophisticated inventory management. Template customization options are also more limited compared to dedicated website builders, but that’s a fair trade-off for its seamless social media integration.

Features

• Social Media Sync. List your jewelry simultaneously on Instagram, Facebook, and your website with automatic inventory updates.
• Custom Packaging Options. Create memorable unboxing experiences with branded packaging and personalized notes.
• Real-Time Order Updates. Keep customers informed about their precious purchases from payment to delivery.
• Multi-Currency Support. Sell to international customers with automatic currency conversion and localized checkout.

Learn all about Ecwid in our expert review.

Diamonds or Duds: Find Your Perfect Website Builder Match

After testing these platforms, I can share what worked best for different jewelry businesses. Here’s my advice:

If you’re just starting out and want control over how your jewelry looks online without getting lost in technical stuff, go with Wix1. I found it super easy to set up beautiful product pages, and you can play around with the design until it feels just right. The built-in zoom features really help show off those tiny details in your pieces.

Already selling well and ready to grow bigger? Shopify’s your best bet1. It makes selling everywhere – your website, Instagram, even pop-up shops – feel like running one smooth operation. Plus, if Missoma can run its whole jewelry empire on it, you know it can handle whatever growth comes your way.

Got lots of different versions of each piece? BigCommerce might be perfect for you1. I loved how easily it handled all those combinations of metals, stones, and sizes. Plus, its analytics really help you understand which pieces are selling best.

FAQ

Can I start selling jewelry on social media and later expand to a full website?

Yes. Shopify offers the strongest multi-channel capabilities, letting you start on Instagram/Facebook and seamlessly expand to a full website. Wix provides excellent social media integration tools, and all platforms support omnichannel selling with automated inventory syncing.

Are there special features for selling high-value jewelry items securely?

Wix handles high-value jewelry sales with robust security features, including SSL encryption and integrated fraud prevention. You can also display authentication certificates and connect with jewelry insurance providers for extra protection.

How do these platforms handle inventory for different jewelry variants (sizes, materials)?

BigCommerce excels at variant management, allowing up to 600 SKUs per product (perfect for rings in different sizes and metals). Shopify handles up to 100 variants per product, while Wix supports up to 50 variants, sufficient for most jewelry collections.

Which platform is best for managing custom jewelry orders?

Shopify leads in custom jewelry order management with its Line Item Property feature and custom form builder. You can collect specific requirements (stone type, size, engraving) and manage production statuses. Both Wix and BigCommerce also offer customization options through their app marketplaces.