6 Best Website Builders for Insurance Agencies [2024 Update]

Many insurance websites look outdated and uninviting. Since you want a website that will make potential customers feel comfortable right from the start, you need a website builder that not only has the necessary functionality, but also the right templates and customization tools.

Unfortunately, not all website builders come with the right features to achieve your goals. You need an easy way for visitors to request a quote right from your site, a members-only section where your clients can log in to pay their bills or begin filing a claim, and a Meet the Team section. That way, potential clients know who your agents are.

Having explored the best platforms, I’ve found the best website builders for insurance agencies offer ease of use as well as affordability and specific features tailored to the insurance industry. This includes customizable templates, secure client portals, and integrations with essential tools like customer relationship management systems.

From my research, Wix emerged as the top choice. It balances simplicity with powerful customization options, making it ideal for insurance professionals who want to make an impression online without breaking the bank. Its generous free plan is a great place to start.

What We Look For in the Best Website Builders for Insurance Agencies

Choosing the right website builder is critical for insurance agencies and agents looking to establish a strong online presence. I’ve assessed various platforms based on specific features that cater directly to the needs of the insurance sector.

• Ease of Use. You want a website builder that makes things as straightforward as possible. I recommended platforms where you can manage web pages, integrate professional tools, and update content without needing technical skills. This simplicity means you can focus more on your clients and less on managing your website.
• Marketing and SEO Tools. A good website builder offers comprehensive marketing and SEO (search engine optimization) tools. I’ve found platforms with built-in SEO capabilities, social media integration, and email marketing features. These can significantly enhance your visibility online, and your ranking on search engines, drawing more prospective clients to your agency.
• Cost-Effectiveness. It’s important that the website builder provides value without compromising on quality. I looked for options that offer a variety of plans, allowing you to scale and add features as your agency grows, without a hefty initial investment.
• Professional Designs. The appearance of your website reflects your agency’s professionalism. I picked website builders that offer a range of customizable, industry-specific templates which can help you project an authoritative and trustworthy image online.
• Customization and Scalability. As your insurance agency expands, your website will need to evolve. I included website builders that not only allow for extensive customization but also support scaling up operations, whether by adding new services, staff profiles, or customer testimonials.

1. Wix: Complete Customizability for a Unique Online Presence1

If you’re an insurance agency aiming for a standout online presence, Wix’s vast template library might just be your perfect starting point. You can use any of the 800+ designs, including ones suited for insurance services. The free plan includes access to the whole template library and can kickstart your creation process without initial investment​.

Wix’s drag-and-drop editor makes it easy to customize web layouts without a problem. I love that it lets you make endless design tweaks. You can alter the text, swap out colors, and reshape your site’s structure whenever you want. This way, you can make sure your site mirrors the evolving needs of your agency​.

To make things even simpler, you can use the Wix AI Website Builder1 to create a professional website tailored specifically for insurance agents and agencies. Just answer a few questions, and Wix’s AI customizes a site based on your specific business needs.

Features

• Appointment Scheduling. Wix offers a powerful appointment scheduling feature perfect for insurance agencies, allowing clients to book consultations at their convenience directly through the website. This system integrates seamlessly with your calendar to manage availability efficiently.
• CRM Integration. Wix supports integration with various CRM systems, enhancing your ability to manage customer relationships directly from your website. This integration helps streamline workflows, improve client interactions, and track leads effectively.
• Wix Forms. You can choose a form template or create your own from scratch. By customizing the fields, you have control over what your visitors fill out when they request a quote.
• Document by Wix. You can add downloadable forms and files to your site so your visitors can fill them out before coming in for a meeting. This way, you both save time and streamline the process.

Read our expert Wix review for more details.

2. SITE123: The Fastest Setup for Insurance Websites1

SITE123 excels in offering an efficient and quick setup1 for insurance agencies looking to go online. Its user-friendly editor and pre-designed templates streamline the web creation process, making it ideal if you prefer simplicity over complex customization.

SITE123 offers ten categories of mobile-responsive templates for you to choose from. For your insurance agency site, I’d recommend choosing one from the Business category. They look clean and professional – and they’re designed to be easy to navigate by clients. Once you pick a template, your website can be up in a matter of minutes with SITE123’s point-and-click editor. Just add the features and pages you want, add your own content, and customize the pages to suit your needs.

However, it’s nice to know that SITE123’s editor already offers most of the web pages you may want for your insurance site, including complete page designs for Testimonials, About Me, Services, and more. These pre-made pages can make the process even quicker for an insurance agency that needs this information online. Personally, I found these ready-made designs very useful as they saved me from the annoying process of adding them manually to the site.

Features

• Multilingual Support. SITE123 provides solid multilingual support, allowing insurance agencies to serve clients in multiple languages. This feature is ideal for reaching a broader audience and catering to non-English speaking clients efficiently.
• Live Chat Integration. The SITE123 App Market offers several live chat apps to choose from, including Zendesk Chat and LiveChat. You can easily add a chatbox to your site, to allow site visitors to contact you in real time.
• Social Media Integration. SITE123 makes it easy to connect your website with various social media platforms. This integration helps increase your online presence, engage with clients regularly, and enhance brand visibility across social channels.
• Pricing Tables. You can add customizable pricing tables to your website through apps to clearly display different insurance packages and their features. This is important for transparency, helping potential clients easily compare options and understand what they are getting for their money.

Read our expert SITE123 review for more details.

3. Squarespace: Aesthetic Designs and Great SEO Tools1

Squarespace is a top choice for insurance agencies that value both aesthetic appeal and functional design. Its professional templates1 are tailored to project a clean and modern brand image, critical for attracting and retaining clientele in the competitive insurance market. You can create a visually appealing site that resonates with your target audience even without deep technical know-how,

Built-in SEO capabilities are another important Squarespace offering. Efficient SEO tools are embedded directly into the platform, allowing for organic growth in search rankings without the need for extensive SEO expertise. This means that your content is optimized for search engines from the outset, helping potential clients find your services more easily​.

I also love that Squarespace excels in mobile-responsive design, so your website performs flawlessly on any device. This is particularly important as mobile traffic continues to become more popular – it’s essential for your site to be accessible on smartphones and tablets. This responsiveness not only improves user experience but also bolsters your site’s SEO, as search engines favor mobile-friendly sites​.

Features

• Customer Accounts. For an additional monthly fee, Squarespace lets you create a members-only area, where clients can pay bills, file claims, and more. This helps build stronger client relationships and improves retention by simplifying and personalizing the user experience.
• Email Campaign Integration. This allows you and your agency to easily craft and send targeted communications, grow your mailing list, and send newsletters to keep visitors informed of current offers.
• Analytics Dashboard. Squarespace provides a comprehensive analytics dashboard, giving insurance agents detailed insights into website traffic, user behavior, and more. This data is vital for optimizing marketing strategies and improving overall business performance.
• SSL Security. Ensuring client data protection, Squarespace includes SSL security with every site, creating a safe environment for clients to submit sensitive information. This is crucial for maintaining trust and compliance in the insurance industry.

Read our expert Squarespace review for more details.

4. Webador: Affordable, Effective Web Builder for Emerging Insurance Agents1

Webador stands out for its budget-friendly approach, offering a cost-effective solution for insurance agencies just starting out. This allows even smaller insurance firms to afford a simple, but well-designed website that can handle essential client services online, like booking appointments and processing payments.

One thing I really appreciated is that Webador has an integrated form builder to create custom forms for client inquiries, insurance quotes, and claims submissions. This unique feature lets you streamline communication with your clients without a ton of work to set up.

The drag-and-drop editor is another feature that makes site construction easy. This user-friendly tool simplifies the design process, and lets you customize your site without needing any technical skills. This is particularly useful if you don’t have dedicated IT support but still want to maintain a strong online appearance.

Features

• Custom Domain. Webador allows insurance agencies to establish a professional online presence with a custom domain. This feature is essential for branding and making a strong first impression with potential clients.
• No-Fuss Theme Change. You have the flexibility to modify your theme at any time without losing any of your current content. Unlike some website builders, which need a complete restart, this is not an issue here.
• Photo and Video Galleries. Webador supports the creation of dynamic photo and video galleries, which can be used to showcase client testimonials, explain insurance products, and create a more engaging user experience.
• Built-in Map. You can place a map on your site to help potential clients find your office. Webador allows the integration of maps on your website. This is done through embedding map services like Google Maps directly into your Webador site using the HTML embed feature.

Read our expert Webador review for more details.

5. IONOS: Reliable & Scalable Builder for Growing Businesses1

IONOS stands out as a scalable solution for growing insurance agencies, helping your business grow seamlessly as it needs to expand. The IONOS hosting options are designed to handle increased traffic without sacrificing performance. Basically, as you get more clients and need more bandwidth, the IONOS servers adjust to meet the demand. This helps your website remain fast and responsive for your clients even when it’s very busy.

Tailored templates at IONOS may be limited but I think they’re versatile enough to be adapted to a professional setting. I think they’re especially suitable for insurance businesses that value functionality over flashy designs.

I like that IONOS also offers a range of SEO and marketing tools that can help your site gain visibility and attract more clients. Built-in SEO features are designed to increase traffic and customer engagement. Coupled with powerful performance analytics, these tools are great for strengthening your online marketing efforts​.

Features

• Email Solutions. IONOS provides custom email addresses that match your domain. This gives the impression of professionalism and helps you have consistent branding across all communications.
• Data Analytics. With IONOS, insurance agents can access detailed data analytics tools that track website performance and visitor behaviors. This information is crucial for refining marketing strategies and improving user engagement.
• Backup and Security Features. IONOS ensures your website is secure and data is protected with robust backup and security features. These include automated backups and advanced encryption, essential for protecting sensitive client information.
• 24/7 Customer Support. IONOS offers round-the-clock customer support, providing insurance agencies with assistance whenever needed. This continuous support is vital for maintaining a smooth operation and promptly addressing any technical issues.

Read our expert IONOS review for more details.

6. Shopify: Extensive E-commerce Features for Insurance Products & Services1

Shopify provides a solid platform to create an online storefront where insurance agencies can outline and sell various insurance products and packages. This can include detailed descriptions, benefits, and premiums for different types of insurance, allowing clients to browse and purchase directly online, which simplifies the buying process for both the agency and the client.

However, that doesn’t mean Shopify is just a payment portal. I like that it actually offers everything you need to build a complete website for your insurance agency. With various apps and plugins, you can easily add features like quote generation and claims processing to your site, making it more functional and for your business needs.

Shopify supports various payment gateways, which can facilitate the collection of premiums and processing of other financial transactions online. This feature ensures that payments are secure and efficient, which I think is crucial for maintaining trust and compliance in the insurance industry.

Features

• Comprehensive Shipping Solutions. With Shopify Shipping, insurance agencies that need to ship physical documents or other items can benefit from integrated shipping insurance. This offers coverage up to $200 for eligible labels, which can protect against loss or damage during shipping, so important documents reach their clients safely.
• Mobile Optimization. Shopify’s mobile optimization keeps user experience seamless on smartphones and tablets, vital for clients who manage their insurance needs on the go.
• Reliable Security Features. Shopify is known for its strong security measures, which include SSL certificates and PCI compliance. For insurance agencies, where securing client data is paramount, Shopify provides a platform that supports secure transactions and data protection, reducing the risk of data breaches and building trust with customers.
• Marketing and SEO Tools. Shopify lets you access built-in tools for SEO, email marketing, and social media integration. These tools help you reach a broader audience, engage with clients through personalized communications, and drive traffic to your offerings. Plus, Shopify’s analytics allow you to track visitor behavior, which can be used to refine marketing strategies.

Read our expert Shopify review for more details.

Finding the Best Website Builder for Your Insurance Agency

Each insurance agency varies, requiring a website builder that adapts to specific needs effectively. These are my top picks depending on what is the most important for you:

For agencies prioritizing versatile design and marketing tools, Wix is a prime choice1. It offers an intuitive drag-and-drop interface, extensive template selections, and advanced SEO features, helping you attract and serve more clients seamlessly.

SITE123 excels in simplicity1 and speed in website creation. Its straightforward setup process allows you to launch a professional-looking site quickly, ideal for newer agencies or those with limited technical skills.

Meanwhile, if you’re an agency that values aesthetics highly, Squarespace suits you best1. It provides stunning templates and advanced blogging capabilities to effectively convey your brand’s message.

FAQ

Can I build an insurance agency website without any coding skills?

Yes, you can build an insurance agency website without coding skills using website builders like Wix, SITE123, and Squarespace. These platforms offer drag-and-drop interfaces and pre-designed templates that make it simple to set up your site​.

How much should I expect to spend on a website builder for my insurance agency?

Costs vary depending on the builder and the plan you choose. For basic needs, you can start for free with limited features. Paid plans, which offer more resources and tools like SEO optimization and e-commerce capabilities, typically range from $12 to $40 per month​. Many, like Squarespace, offer free trials to see what you get before committing to a paid plan.

Are there website builders that provide templates specifically for insurance agencies?

Yes, there are website builders that provide templates specifically tailored for insurance agencies. For example, Wix offers over 800 templates with some designed exclusively for insurance services. These templates include essential features like quote forms and contact information​.

What kind of support can I expect from website builders?

Most top website builders provide robust support options, including 24/7 live chat, extensive online help centers, and community forums. For instance, SITE123 offers real-time support to assist with any issues you may encounter while building and maintaining your site​.