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Are you thinking of channeling your culinary zeal into a food blog? Sure, versatile platforms like WordPress dominate the scene, but a specialized website builder might be a better choice. WordPress takes a while to get used to, and its free food blog themes don’t look that good. You’ll have to put a significant amount of effort into building and managing a standout food blog with all the features you need.
Of course, having a great-looking food blog isn’t enough. You’ll also need strong social sharing and Search Engine Optimization (SEO) tools to get your food blog found by the right people. If you’re looking to make money from your food blog, there are a few other elements to look for so your path to monetization is clear and easy. A few WordPress competitors make it a lot easier to get these right from the start.
I extensively researched website builders and found the ones that can help you set up a successful food blog as quickly and efficiently as possible. Here, I’m including options for everyone, from the hobbyist blogger to the semi-professional cook and everyone in between.
From all of the builders I tested, Wix stood out. It combines ease of use with various appealing templates for food bloggers and offers a free plan to get you started without financial commitment.
What We Look For in the Best Website Builders for Food Blogs
While testing the best platforms for food blogs, I focused on crucial elements that make creating a beautiful (and functional) site simpler, cheaper, and more enjoyable.
Ease of use. The goal is to focus on your content – not spending endless hours setting things up. The platforms I chose are known for their streamlined experience, letting you navigate and create content effortlessly. Some even offer AI tools that do all the work for you.
Affordability and free trials. Your food blogging journey shouldn’t be costly from the outset. I handpicked builders that offer cost-effective solutions, including free trials to let you test before you commit.
Blogging templates and features. Specialized tools and layouts are crucial for displaying recipes and photos to their best advantage. My selections come equipped with templates and features suitable for food blogs.
Customization and aesthetic appeal. Your blog should resonate with your unique culinary style. With a mix of customization options and eye-catching designs, the builders I recommend center your vision.
SEO and monetization tools. Boosting visibility and potentially generating income is important for many bloggers. The website builders on this list include SEO tools for higher search rankings and features to help you turn your passion into profit.
Why Should You Use a Website Builder for Your Food Blog Instead of a Blogging Platform?
Using a website builder for your food blog offers greater customization and design flexibility than traditional blogging platforms. Website builders provide a range of specialized templates and features for visual content, essential for showcasing recipes and culinary photography. Plus, they come with integrated tools for SEO, marketing, and e-commerce, allowing your food blog to scale and monetize more effectively.
Wix is unparalleled when it comes to customization. It’s hard to beat the drag-and-drop interface that lets you customize down to the pixel, adjusting section sizes, fonts, and other aspects to your heart’s content. You can start your customization with one of the 15+ food-specific blog templates1, but it’s easy to adjust another blog template to be food-focused if you don’t love one of the existing options.
The Wix Blog app will come pre-installed if you choose a blog template, but if you opt for a non-blog template, you can install it for free with just a couple of clicks in the App Market. Some find the Wix Blog too simple, but it covers all the basics and has plenty of extras.
Social sharing features and SEO optimization tools are built-in, and categories you create automatically appear in your blog menu. The Members Area helps you build a community following of your readers, allowing them to comment on posts and interact with others.
Wix Recipes App. This app was built for food bloggers. After adding your recipes, readers can search by ingredient, difficulty, and other criteria. You’ll need the premium version to add more than 2 recipes, but the advanced organization and search capabilities it offers are well worth it.
AI website builder. Wix’s AI image generator can help you create high-quality images that perfectly match the recipes or meal descriptions you’re writing about. Meanwhile, the AI writer can help you craft engaging blog posts that resonate with your audience.
Free SEO Assistance. Answer just a few questions, and Wix SEO Wiz will create a personalized plan to help you rank on Google. You don’t even have to remember what SEO stands for – Wix labels this feature as “Get Found on Google” to make it easier to find.
Social media feeds. If you’ve got a foodie Instagram, you can add your social feed directly to your website with just a few clicks via the Instagram Feed app. It has several layout options to match the feel of your blog, and other add-ons allow you to share your Facebook, YouTube, Pinterest, and other social feeds, too.
If your main goal is to build a premium, professional-looking food blog, Squarespace will deliver. While there isn’t a free plan, the investment is worthwhile if you have the budget or aim to generate income from your food blog ASAP. You can also use the 14-day free trial1 to test its features before committing to a subscription.
Squarespace has stunning blog layouts, and while there are few dedicated food blog layouts, it’s simple to adapt any template to your needs. The category and tag system allows you to organize your posts and add blocks featuring related posts based on the tags. You can even create a recipe index to serve as a central reference point for everything you post – and it’s easy to make it searchable, too.
You can also modify your SEO elements directly from the editor, and you’ll get a preview of what users will see in the search results. Blog content can be scheduled and pushed directly to social media accounts once connected, so you won’t have to worry about your readers missing a post.
Built-in email campaigns. Squarespace comes with an email campaign integration, and you can draft a newsletter directly from your post once it’s published. You don’t need other integrations or tools to send new posts to your email subscribers.
Integrations for monetization avenues. If you want to monetize your food blog, it only takes a few clicks to integrate with Google AdSense and Amazon affiliate tracking.
Built-in SEO assistance. Adding SEO titles and meta descriptions via the editor is easy with Squarespace. It even automatically generates more advanced SEO help, such as schema markups. Squarespace’s SEO help guide is comprehensive, and you can hire an SEO expert if you need more assistance.
Culinary online courses. Squarespace helps you monetize your expertise with its user-friendly Courses platform. It offers a tailored course layout to match your brand, multimedia video integration for engaging lessons, flexible pricing options for students, and a feature to track their learning progress in real time.
If you want feedback on your recipes or you’d like to empower your readers to share their own kitchen tips and tricks, SITE123 will help you do it. The standout feature of SITE123’s blog platform is its focus on helping you build a community through its commenting system, which is included in the free plan1.
Readers can start commenting as soon as your blog is live, and you can monitor comments and reply to your readers through the blog comment dashboard. You can also choose to allow comments through Disqus or Facebook commenting integrations, which can increase engagement from users with established accounts and reduce spam commenting.
The rest of SITE123’s blogging features are pretty standard – you won’t find any essential features missing. I like it because it is simple and has strong support channels, which is a plus if you’re new to blogging.
Social media integrations. Share all your posts directly to your preferred social media platforms. You can also set up social share buttons to encourage readers to share your posts and spread the word.
Mobile-responsive templates. Every template is responsive, meaning you don’t need to edit the mobile version of your site separately. Since more and more people are following recipes on their phones, this is one less thing you have to worry about.
Free SEO tools. To help your blog posts appear in Google search results, SITE123 has SEO optimization fields available on each page, allowing you to include keywords in your page title, description, and URL.
Useful free plan. You get 250 MB of storage on SITE123’s free plan, which should be enough to get you started. If you want 3GB of storage and extra features, like the Google AdSense app and a free domain for a year, you’ll have to upgrade to a paid plan.
Starting a food blog is simple with Webador’s user-friendly editor. It requires no technical know-how, making it easier to share your recipes and culinary stories if it’s your first time creating a digital presence or if you find tech-heavy platforms intimidating.
Webador provides a range of design options, allowing for customization to match your brand. This includes choosing between minimalist or vibrant layouts and changing color schemes to reflect your brand’s identity. There are several templates you can customize by adding your own images and tweaking the colors. Plus, you don’t lose your content if you ever want to change your design completely.
However, there are no specific templates for food blogs. In the example above, I took a blog template from Webador’s library that I assume was for restaurants and added free stock images showing food from the gallery. It was quick, but you can see it doesn’t compare to the beautiful presets of Squarespace or Wix.
Features
Affordable start. With Webador, you can enjoy the perks of a free tier or opt for budget-friendly paid plans starting from $5.00 per month.
Blog element flexibility. You can add the Blog element to any Webador template to transform it into a blog. All you need to do is drag it from the menu and drop it into your website when you’re in the editor, which makes it super easy to start your blog even without a special food blog template.
Audience engagement. You can let readers leave comments on your posts and easily share your content on social media by using the customizable Social – Share element. You can even add a WhatsApp button for mobile visitors.
Free basic SEO. Your blog is optimized for search engines right from the get-go, helping food enthusiasts find your recipes with ease. However, other platforms provide more advanced SEO tools and plugins for better search engine visibility if that’s your priority.
Hostinger Website Builder offers an AI-powered blogging platform that feels like a personal assistant. It helps create blog posts with a few clicks, allowing you to brainstorm ideas and draft posts with minimal effort. It’s not the best when it comes to apps and third-party integration support, but it’s a great choice if you’re looking for a quick solution.
I really like Hostinger’s Business Email feature, which provides you with a custom domain name for your email address. This is particularly important when connecting with brands, PR companies, or even responding to reader inquiries. It adds that extra layer of credibility, showing that you’re not just cooking in your kitchen but also managing a professional platform.
One of the best things about Hostinger is how affordable it is. Its plans offer a lot of bang for your buck, including a free domain, secure web hosting, and 1GB mailbox storage space. The 30-day money-back guarantee also means you can dive in and test the waters with zero risk.
Features
Intuitive drag-and-drop editor. Hostinger’s drag-and-drop editor is all about customization. It lets you tweak colors, fonts, and layouts until your blog feels just right. The interface is intuitive, making the design process enjoyable rather than overwhelming.
Restaurant-specific functionalities. If you’re running a food blog for your restaurant, you can leverage Hostinger’s native online ordering system, menu management, and reservation tools. You can direct visitors to place orders directly from your blog, making it a one-stop-shop for your audience.
SEO tools and AI SEO Assistant. Driving traffic to your food blog is as important as creating great content, and Hostinger’s SEO tools are designed to help. They’re easy to use, and you can find directions in Hostinger’s resources. There’s also an AI SEO Assistant that can help you create new SEO titles, keywords, and meta descriptions for your site.
Extensive knowledge base. Hostinger’s knowledge base includes articles, learning materials, and a comprehensive tutorial on how to create a blog.
Shopify shines for food bloggers with its dynamic content capabilities. Using meta fields, you can update essential details like ingredient lists across multiple posts at once, a real timesaver for those frequent tweaks to recipes. The improved text editor also means your posts, from mouth-watering recipes to foodie reviews, will be both beautiful and reader-friendly with minimal effort.
If you want to sell anything from unique spices to your own cookbooks, Shopify’s self-serve return feature is a real treat. It makes the whole return process easy for your customers, so you can spend more time engaging with your community and less time figuring out online sales logistics. This smart feature blends right into Shopify’s platform.
However, Shopify’s e-commerce features might not mean much if your primary goal is content creation rather than sales. Website builders that are more content-oriented, like SITE123, might offer greater flexibility and a broader range of design and plugin options for bloggers. That’s especially true for those prioritizing rich storytelling and community engagement over e-commerce.
Features
Shopify flow. This is an automation tool that can automatically update inventory levels, send out restock alerts, or even tag and sort orders, allowing you to focus on the creative side of your food blog rather than day-to-day operations.
Customizable checkout. With Shopify, you can personalize the checkout experience to align with the style and branding of your food blog. You can design the checkout page to feel like a natural extension of your site, providing a smooth and consistent shopping experience that reassures customers and reflects the quality of your content.
App integrations. The Shopify App Marketplace is full of gadgets for your blog. For example, the Foodee app simplifies order management for deliveries and pickups, while Nutrition Facts displays key nutritional information on products for health-focused shopping.
AI commerce. Shopify is now incorporating AI directly into its platform, which can be a game-changer for food bloggers. With AI assistance, you can automate various aspects of your business, from content creation to customer service.
Setting up your food blog is a great first step, but it’s just the beginning of your journey to success. To truly grow your blog, engage your audience, and stand out in a crowded space, you’ll need a variety of tools and resources to streamline your efforts and maximize impact. Here are some essential tools that can help you enhance your blog’s performance and reach.
SEO tools. SEO is essential for optimizing your food blog to rank higher in search engine results, attracting more organic traffic. Tools like Ahrefs, SEMrush, or Wix’s SEO Assistant can help you identify keywords, track your site’s ranking, and analyze competitors to stay ahead.
Email marketing platforms. Building a subscriber list allows you to maintain direct communication with your audience. Website builders like Wix and Squarespace can help you send newsletters, promote new recipes, and nurture your audience with personalized campaigns. Alternatively, there are some great third-party marketing platforms like Brevo or Mailchimp.
Camera equipment. High-quality visuals can significantly enhance the appeal of your blog. I recommend investing in a good DSLR camera, like a Canon EOS, along with lenses that capture the fine details of food. Additional gear like tripods and lighting kits are also very useful.
Business management software. Tools like QuickBooks or FreshBooks are useful for managing the financial side of your blog, including tracking income, expenses, and invoicing for sponsored content or partnerships.
Video production and design Tools. As video content becomes more popular, tools like Descript or Animoto help you create engaging recipe videos or food tutorials. These tools simplify video editing and allow you to add professional touches without extensive technical skills. Adobe Premiere Pro and Final Cut Pro are also great for editing and producing high-quality videos.
Content planning tools. Effective content planning ensures consistency in posting. Top tools like Trello or Asana help you organize ideas, schedule posts, and manage your editorial calendar, which is vital for keeping your audience engaged.
Analytics tools. Tools like Google Analytics, Hotjar, Wix Analytics, Hootsuite, and Sprout Social are great for monitoring your blog and social media performance. They provide insights into visitor/audience behavior, helping you understand what content resonates most with your audience and where improvements are needed.
Affiliate marketing platforms. One great way to monetize your blog is through affiliate marketing. Platforms like Amazon Associates or ShareASale allow you to earn commissions by promoting products related to your recipes and food content.
SEO Tips for Food Blogs
Optimizing your food blog for search engines will help you attract a steady stream of organic traffic. Given the visual and instructional nature of food blogs, there are specific SEO strategies that can help your content stand out.
For instance, I recommend implementing a recipe schema markup. Markup helps search engines understand the structure of your recipe content. Your schema markup can include star ratings, preparation times, and ingredient lists, making your site more appealing and informative directly from the search results page. Website builders like Wix provide easy-to-use tools for adding schema markup to your posts.
Next, consider using target keywords that resonate with your audience, such as “quick dinner recipes” or “healthy breakfast ideas.” Use tools like Ahrefs or SEMrush to discover high-volume, low-competition keywords that align with your niche. Once you’ve identified these keywords, use them to optimize your content while maintaining a natural flow. This will significantly enhance your chances of ranking well on search engines.
One final tip I’ll give you is image optimization. Ensure your images are compressed for faster loading times and use descriptive, keyword-rich image captions and alt text. It will improve your site’s loading speed (a key ranking factor) and help your images rank in Google Image Search, driving additional traffic to your blog.
I Found the Best Website Builders for Food Blogs
To succeed with a food blog, you need a scalable website builder that matches your food passion and growth potential. The best choice depends on your specific goals.
For the best combination of ease of use and advanced customization, try Wix1. Your customization options will be limitless, and it’s easy to add more storage, features, or whatever you need to keep growing your food blog.
For a professional quality site that still has a user-friendly setup,look into Squarespace1. Its templates are the perfect backdrop for your food photography, and expert help is abundant if you need assistance at any stage.
For simplicity and functionality, SITE123 is an excellent option1. It features an intuitive design and a robust commenting system ideal for interactive food blogs. Plus, its straightforward interface means focusing more on your passion and less on technicalities.
Here’s an overview of the best features for each website builder:
I highly recommend Wix for food blogs. Its ready-made food blog templates and intuitive design tools create a captivating space for food enthusiasts. Wix also has a free plan, which is excellent for budding food bloggers.
How do I create a food blog website?
Start by selecting a good website builder for food blogs. Next, choose a food-centric template, customize it to your liking, and begin sharing your culinary adventures and recipes.
Can you make a living as a food blogger?
Yes, you can make a living as a food blogger. Platforms like Wix and SITE123 are both easy to get started with food blogging and have a free plan to help you make more money. Simply sign up, pick a template tailored for food blogging, and start populating it with your delicious content.
Which is the best website builder for recipes when it comes to aesthetics?
Squarespace’s aesthetics are hard to beat. Its templates are elegantly designed, ensuring that recipes and food photographs are presented in the most visually pleasing manner. If you want even more options, you can check out our list of the best website builders in 2024.
Roxana David is a writer specializing in website builders, credit card processors, and project management software. Before joining Website Planet, Roxana honed her writing skills as a successful freelance writer and reviewer for another popular blog. Her diverse academic background includes study of Robotics and Languages at university, making her a well-rounded expert in technology and communication. Beyond her work, Roxana likes to indulge in indie movies and video games, which she writes about on her blog.
I already have a WP food blog, but it needs so much work My food blog is such a mess that I want to start over. Your article is very helpful for me toward that aim.
mehakshah
November 10, 2023
Reply
Reply
Mihail - WSP Team
November 10, 2023
We're so glad to hear that our article has been helpful to you as you consider refreshing your WP food blog! It's always exciting to embark on a project that rejuvenates your passion and showcases your work in the best light. If you have any more questions or need further assistance, feel free to reach out. Happy blogging!
Mihail - WSP Team
November 10, 2023
anonymus
June 10, 2022
I already have a WP food blog, but it needs so much work My food blog is such a mess that I want to start over. Your article is very helpful for me toward that aim.
anonymus
June 10, 2022
Reply
Reply
Website Planet Team
June 10, 2022
Hi, we appreciate your feedback. Glad you found it helpful! Stay persistent and keep your thoughts focused on taking action towards your goals.
Website Planet Team
June 10, 2022
Joan
May 13, 2022
I already have a WP food blog, but it needs so much work My food blog is such a mess that I want to start over. Your article is very helpful for me toward that aim.
Joan
May 13, 2022
Reply
Reply
Website Planet Team
May 13, 2022
Hi Joan, thank you for the comment. We're glad you liked our article.
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